Study Guide for Use with Marketing, Tenth Edition
Author: David Nowell
Publisher: McGraw-Hill Ryerson
Published: 2003
Total Pages: 380
ISBN-13: 9780070914445
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Marketing Study Guide
Author: Geoff Lancaster
Publisher: Cambridge Scholars Publishing
Published: 2018-12-17
Total Pages: 424
ISBN-13: 1527523551
DOWNLOAD EBOOKThis comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems. Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided.
The Ultimate Web Marketing Guide
Author: Michael R. Miller
Publisher: Pearson Education
Published: 2010-10-29
Total Pages: 835
ISBN-13: 0132116855
DOWNLOAD EBOOKEVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb
Self-Publishing Made Simple
Author: April Cox
Publisher:
Published: 2021-09-15
Total Pages:
ISBN-13: 9781737557012
DOWNLOAD EBOOKThe Definitive Guide to Entertainment Marketing
Author: Al Lieberman
Publisher: Pearson Education
Published: 2013
Total Pages: 305
ISBN-13: 0133092089
DOWNLOAD EBOOKEntertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Sport Marketing
Author: Windy Dees
Publisher: Human Kinetics
Published: 2021-03-12
Total Pages: 490
ISBN-13: 1492594628
DOWNLOAD EBOOK"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Marketing in the Moment (Introduction & Chapter 2)
Author: Michael Tasner
Publisher: FT Press
Published: 2010-06-10
Total Pages: 17
ISBN-13: 0132485524
DOWNLOAD EBOOKTop Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new “content marketing” The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online
EMarketing
Author: Rob Stokes
Publisher:
Published: 2010
Total Pages: 277
ISBN-13: 9781936126323
DOWNLOAD EBOOKReview: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.
CompTIA A+ Certification All-in-One Exam Guide, Tenth Edition (Exams 220-1001 & 220-1002)
Author: Mike Meyers
Publisher: McGraw Hill Professional
Published: 2019-04-16
Total Pages: 1569
ISBN-13: 1260454045
DOWNLOAD EBOOKThis bestselling on-the-job reference and test preparation guide has been fully revised for the new 2019 CompTIA A+ exam objectivesThis fully revised and updated resource offers complete coverage of the latest release of CompTIA A+ exams 220-1001 & 220-1002. You'll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, and in-depth explanations. Designed to help you pass the CompTIA A+ exams with ease, this definitive guide also serves as an essential on-the-job IT reference.Covers all exam topics, including how to:•Work with CPUs, RAM, BIOS, motherboards, power supplies, and other personal computer components•Install, configure, and maintain hard drives•Manage input devices and removable media•Set up, upgrade, and maintain all versions of Windows•Troubleshoot and fix computer problems•Install printers and other peripherals•Configure and secure mobile devices•Connect to the Internet•Set up wired and wireless networks•Protect your personal computer and your network•Implement virtualization and cloud-based technologiesOnline content includes:•Practice exams for 1001 & 1002•More than one hour of free video training•TotalSim simulations of performance-based questions•Mike Meyers’ favorite PC tools and utilities
Smashwords Book Marketing Guide (2018 Edition)
Author: Mark Coker
Publisher: Mark Coker
Published: 2018-02-08
Total Pages: 160
ISBN-13: 1452300038
DOWNLOAD EBOOKThis free book marketing primer provides authors easy-to-implement advice on how to market their books at Smashwords and major ebook retailers. It starts with an overview of how Smashwords helps promote your book, and then provides 41 simple do-it-yourself marketing tips. The book is useful to all authors, even those who don't yet publish on Smashwords. Updated August 23, 2013.
