Simple Rules

Simple Rules

Author: Donald Norman Sull

Publisher: Houghton Mifflin Harcourt

Published: 2015

Total Pages: 293

ISBN-13: 0544409906

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Outlines an approach to high-performance problem solving and decision making that draws on insights from survival guides, pop culture, and other sources.


The Luxury Strategy

The Luxury Strategy

Author: Jean-Noël Kapferer

Publisher: Kogan Page Publishers

Published: 2012-09-03

Total Pages: 408

ISBN-13: 0749464925

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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.


Information Rules

Information Rules

Author: Carl Shapiro

Publisher: Harvard Business Press

Published: 1999

Total Pages: 374

ISBN-13: 9780875848631

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As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy.


The Official Rock Paper Scissors Strategy Guide

The Official Rock Paper Scissors Strategy Guide

Author: Douglas Walker

Publisher: Simon and Schuster

Published: 2004-10-12

Total Pages: 212

ISBN-13: 0743272625

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Rock Paper Scissors (RPS), the ultimate decision-making tool, is played the world over. By the late twentieth century, however, the sport's illustrious governing body, the World Rock Paper Scissors Society, had fallen on hard times. It was then that brothers Douglas and Graham Walker boldly took up the challenge to restore the World RPS Society to its former glory, and now they bring you the ultimate strategy guide to this time-honored game. The Official Rock Paper Scissors Strategy Guide covers the whole RPS scene from the school yard to the pro level, including RPS culture around the world, the personality behind each throw, and secrets of the RPS masters. Learn how to intimidate your opponent and anticipate his next move. Get the answers to burning questions such as "Does Rock crush Scissors, or are Scissors dulled by Rock?" and "Who invented RPS?" Forget about flipping a coin or consulting your Magic 8 Ball -- Rock Paper Scissors is the only decision-making tool anyone needs.


Better, Simpler Strategy

Better, Simpler Strategy

Author: Felix Oberholzer-Gee

Publisher: Harvard Business Press

Published: 2021-04-20

Total Pages: 348

ISBN-13: 1633699706

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Named one of the best strategy books of 2021 by strategy+business Get to better, more effective strategy. In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference. Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business. How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization. With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.


Remix Strategy

Remix Strategy

Author: Benjamin Gomes-Casseres

Publisher: Harvard Business Review Press

Published: 2015-08-11

Total Pages: 291

ISBN-13: 1625270577

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Create and capture value, no matter what path you've chosen. How to Create Joint Value Alliances, partnerships, acquisitions, mergers, and joint ventures are no longer the exception in most businesses—they are part of the core strategy. As managers look to external partners for resources and capabilities, they need a practical roadmap to ensure that these relationships will create value for their firm. They must answer questions like these: Which business combinations do we need? How should we govern them? Will their results justify our investments? Benjamin Gomes-Casseres explains how companies create value by “remixing” resources with other companies. Based on decades of consulting and academic research, Remix Strategy shows how three laws shape the success of any business combination: • First Law: The combination must have the potential to create more value than the parties could create on their own. Which elements from each business need to be combined to create joint value? • Second Law: The combination must be designed and managed to realize the joint value. Which partners best fit our strategic goals? How should we manage the integration? • Third Law: The value earned by the parties must motivate them to contribute to the collaboration. How will we share the joint value created? Will the returns shift over time? Supported by examples from a wide range of industries and companies, and filled with practical tools for applying the three laws, this book helps managers design and lead a coherent strategy for creating joint value with outside partners.


Business Strategy

Business Strategy

Author: The Economist

Publisher: The Economist

Published: 2015-05-26

Total Pages: 321

ISBN-13: 1610394771

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The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic decision-making, from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organization who will determine how the vision can be transformed into action. In short, everyone is involved in strategy. But getting it right involves difficult choices: which customers to target, what products to offer, and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process. The message of this guide is simple: strategy matters, and getting it right is fundamental to business success.


The Only Guide to a Winning Investment Strategy You'll Ever Need

The Only Guide to a Winning Investment Strategy You'll Ever Need

Author: Larry E. Swedroe

Publisher: Macmillan + ORM

Published: 2005-01-01

Total Pages: 197

ISBN-13: 1429972955

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Investment professional Larry E. Swedroe describes the crucial difference between "active" and "passive" mutual funds, and tells you how you can win the investment game through long-term investments in such indexes as the S&P 500 instead of through the active buying and selling of stocks. A revised and updated edition of an investment classic, The Only Guide to a Winning Investment Strategy You'll Ever Need remains clear, understandable, and effective. This edition contains a new chapter comparing index funds, ETFs, and passive asset class funds, an expanded section on portfolio care and maintenance, the addition of Swedroe's 15 Rules of Prudent Investing, and much more. In clear language, Swedroe shows how the newer index mutual funds out-earn, out-perform, and out-compound the older funds, and how to select a balance "passive" portfolio for the long hail that will repay you many times over. This indispensable book also provides you with valuable information about: - The efficiency of markets today - The five factors that determine expected returns of a balanced equity and fixed income portfolio - Important facts about volatility, return, and risk - Six steps to building a diversified portfolio using Modern Portfolio Theory - Implementing the winning strategy - and more.


Competing On Internet Time

Competing On Internet Time

Author: Michael A. Cusumano

Publisher: Free Press

Published: 2000-01-12

Total Pages: 0

ISBN-13: 9780684863450

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Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer. With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets.