Strategic Marketing and Innovation for Indian MSMEs
Strategic Marketing and Innovation for Indian MSMEs

Author: R. Srinivasan

Publisher: Springer

Published: 2017-03-21

Total Pages: 140

ISBN-13: 9811035903

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This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.

Indian Smes And Start-ups: Growth Through Innovation And Leadership
Indian Smes And Start-ups: Growth Through Innovation And Leadership

Author: Leo-paul Dana

Publisher: World Scientific

Published: 2023-05-03

Total Pages: 376

ISBN-13: 9811269564

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Over the years, India has emerged as the third largest start-up ecosystem in the world, earning itself the reputation of being the emerging land for delivering unicorns. It has become one of the most attractive regions in the world for initiating and scaling up new business ideas. Many venture capitalists have invested in India's start-up ecosystem, and the government has also launched a variety of schemes to promote this growth. Indian organisations have become more competitive, making their global presence felt and expanding their reach into new industries and sectors.What factors have been pivotal for the growth of Indian start-ups? How did the Indian ecosystem evolve to fuel this growth? Is the role of leadership in start-ups more crucial than in other organisations?This book, through its diverse range of chapters, not only provides answers to the above questions, but also makes sincere efforts to highlight the innovative potential that start-ups carry and the leadership that is required to sail them through global competition. The book also provides an insight on the race of unicorns and how Indian start-ups have been extremely successful in bagging this coveted title. This edited book is a must-read for budding entrepreneurs and researchers who aim to understand and conduct research on Indian start-ups and their ecosystem support.

Strategies in Education and Practice
Strategies in Education and Practice

Author: Sampson, L.K Yekple, John-Newton Kumi, Maxwell S. Kumah, Dr. Lawrence F. Ademiluyi, Dr. Ouma Omito, Portia P. Mkhonta-Khoza, Nonhlanhla A. Dlamini

Publisher: Cari Journals USA LLC

Published: 2023-05-25

Total Pages: 85

ISBN-13: 9914746527

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TOPICS IN THE BOOK Redesigning the College of Education Curriculum to Meet the Learner Centered Approach Needs of the Pre-Service Teacher for Effective Implementation of the Standard Based Curriculum in Ghana Influence of Assessment Practices on Business Education Students’ Academic Performance in Nigerian Colleges of Education Digital Platform Skills for Teachers in Public Primary Schools in Homa Bay County, Kenya Analysis of Eswatini Senior Secondary School SiSwati Teachers’ Inclusive Education Practice

Mechanical Fatigue of Metals
Mechanical Fatigue of Metals

Author: José A.F.O. Correia

Publisher: Springer

Published: 2019-05-07

Total Pages: 386

ISBN-13: 3030139808

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This volume contains the proceedings of the XIX International Colloquium on Mechanical Fatigue of Metals, held at the Faculty of Engineering of the University of Porto, Portugal, 5-7 September 2018. This International Colloquium facilitated and encouraged the exchange of knowledge and experiences among the different communities involved in both basic and applied research in the field of the fatigue of metals, looking at the problem of fatigue exploring analytical and numerical simulative approaches. Fatigue damage represents one of the most important types of damage to which structural materials are subjected in normal industrial services that can finally result in a sudden and unexpected abrupt fracture. Since metal alloys are still today the most used materials in designing the majority of components and structures able to carry the highest service loads, the study of the different aspects of metals fatigue attracts permanent attention of scientists, engineers and designers.

Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era
Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era

Author: Baporikar, Neeta

Publisher: IGI Global

Published: 2021-02-05

Total Pages: 676

ISBN-13: 1799866343

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A multidimensional approach to entrepreneurship, especially in the post-COVID-19 era, will have an important influence on the state of business and government, especially when considering the effects of technological development, innovation, glocalization, and nationalization policies that need to be adopted for inclusive sustainable growth, as well as the enhanced and efficient utilization of global resources. That means there is likely to be a shift in how entrepreneurship development and entrepreneurial opportunities will be perceived, developed, and resourced. The question is how to sustain SMEs and entrepreneurial innovation in the post-COVID-19 era. Thus, comprehensive research and knowledge on designing policies and approaches to ensure the sustainability of SMEs and entrepreneurial innovation in post-pandemic times are essential to sustain, stimulate, and foster SMEs, entrepreneurship, and entrepreneurial innovations. The Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era provides research dedicated to entrepreneurship with a special emphasis on the sustainability of SMEs and entrepreneurial innovations in the post-COVID-19 era. It provides discussion and the exchange of information on principles, strategies, models, techniques, methodologies, and applications of entrepreneurship in the post-COVID-19 era in the field of public and private organizations. The chapters communicate the latest developments and thinking on the entrepreneurship subject worldwide by drawing on the latest developments, ideas, research, and best practice to examine the implications of the changes taking place due to COVID-19. This book is ideally intended for entrepreneurs, global organizations, small and medium-sized enterprises, managers, executives, government officials, policymakers, researchers, academicians, and students who are interested in learning about, designing, or implementing policies that are more effective in the post-pandemic era.

Strategic Corporate Communication in the Digital Age
Strategic Corporate Communication in the Digital Age

Author: Mark Anthony Camilleri

Publisher: Emerald Group Publishing

Published: 2021-02-19

Total Pages: 340

ISBN-13: 1800712642

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Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Biomaterials Science and Implants
Biomaterials Science and Implants

Author: Bikramjit Basu

Publisher: Springer Nature

Published: 2020-10-22

Total Pages: 215

ISBN-13: 9811569185

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Biomaterials as a research theme is highly socially relevant with impactful applications in human healthcare. In this context, this book provides a state-of-the-art perspective on biomaterials research in India and globally. It presents a sketch of the Indian landscape against the backdrop of the international developments in biomaterials research. Furthermore, this book presents highlights from major global institutes of importance, and challenges and recommendations for bringing inventions from the bench to the bedside. It also presents valuable information to those interested in existing issues pertaining to developing the biomaterials research ecosystem in developing countries. The contents also serve to inspire and educate young researchers and students to take up research challenges in the areas of biomaterials, biomedical implants, and regenerative medicine. With key recommendations for developing frontier research and policy, it also speaks to science administrators, policymakers, industry experts, and entrepreneurs on helping shape the future of biomaterials research and development.

Entrepreneurship Research
Entrepreneurship Research

Author: Vanessa Ratten

Publisher: Springer Nature

Published: 2023-08-22

Total Pages: 137

ISBN-13: 981994452X

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This book explores how the COVID-19 pandemic has changed entrepreneurial business practices and policies. The role of digitalization and de-internationalisation as part of entrepreneurial business thinking is discussed in this book as a way of keeping track with new research avenues. Due to the fundamental way the COVID-19 pandemic shocked and surprised entrepreneurs, it becomes important to develop new business patterns. The discussion in this book centres on the question: how has business practices changed in the post-COVID-19 era and what needs to be learnt? Each chapter in this edited book presents a different way to understand these changes and make sense of alterations in the global business environment, thereby ensuring that business academics, policy makers and practitioners are kept abreast of changes. Whilst there have been books on the COVID-19 pandemic, this book goes a step further by presenting new research into the post-COVID-19 pandemic era that is of a recent nature. This means it is amongst the first edited book to focus on patterns in terms of business marketing and management that have an entrepreneurial nature. This is helpful to gain a better nuanced and detailed understanding about the implications that are ongoing and future orientated arising from the COVID-19 pandemic.

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Author: Panwar, Upendra Singh

Publisher: IGI Global

Published: 2016-04-11

Total Pages: 529

ISBN-13: 1522501444

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Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.