Business Publication Advertising Source
Author:
Publisher:
Published: 2006
Total Pages: 458
ISBN-13:
DOWNLOAD EBOOKPosts
Do-It-Yourself Advertising and Promotion
Author: Fred E. Hahn
Publisher: John Wiley & Sons
Published: 2003-05-12
Total Pages: 358
ISBN-13: 0471446475
DOWNLOAD EBOOKPraise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Guide to Reference in Business and Economics
Author: Steven W. Sowards
Publisher: American Library Association
Published: 2014-07-22
Total Pages: 492
ISBN-13: 0838912346
DOWNLOAD EBOOKFocusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find sources of information on such topics asBusiness lawE-commerceInternational businessManagement of information systemsOccupations and careersMarket researchGuide to Reference is used internationally as the “source of first resort” for identifying information and training reference professionals, and this book will help connect librarians and researchers to the most relevant sources of information on business and economics.
Women in Mass Communication
Author: Pamela J. Creedon
Publisher: SAGE
Published: 2007
Total Pages: 361
ISBN-13: 1412936950
DOWNLOAD EBOOKThe effect of feminism on the field of mass communication is more important now than ever. With a particular emphasis on race, culture, and ethnicity, leading scholars in the field provide compelling analyses of the ways in which feminist theory and feminist perspectives affect mass communication.
How to Market a Product for Under $500
Author: Jeffrey Dobkin
Publisher: Danielle Adams Publishing
Published: 1996
Total Pages: 419
ISBN-13: 0964287927
DOWNLOAD EBOOKMoney is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.
Business Research Handbook
Author: Shimpock
Publisher: Wolters Kluwer
Published: 2004-11-23
Total Pages: 910
ISBN-13: 0735552673
DOWNLOAD EBOOKBusiness Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain The most cost-effective ways to take advantage of today's electronic media resources Efficient ways to retrieve the information your search has located. Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to: Compile biographical information on key players or parties Investigate potential business partners or competitors Engage in marketing research Compile a company profile Locate expert witnesses and verify credentials And much more.
Dictionary of Marketing Communications
Author: Norman A. P. Govoni
Publisher: SAGE
Published: 2004
Total Pages: 260
ISBN-13: 9780761927716
DOWNLOAD EBOOKWith over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
The Routledge Handbook of Magazine Research
Author: David Abrahamson
Publisher: Routledge
Published: 2015-06-05
Total Pages: 670
ISBN-13: 1317524535
DOWNLOAD EBOOKScholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Diploma in Advertising - City of London College of Economics - 9 months - 100% online / self-paced
Author: City of London College of Economics
Publisher: City of London College of Economics
Published:
Total Pages: 1068
ISBN-13:
DOWNLOAD EBOOKOverview In this diploma courser you will learn a lot about Advertising. You’ll even be able to open your own advertising agency. Content - Advertising: Mastering the Art of Promotion - Online Advertising: Maximizing the Enormous Reach of the Internet - Using Print Ads: Small Spaces with Big Audiences - Investing in Internet Advertising - Getting Your Ads on Television - Ten Secrets of Writing Memorable Advertising - And much more Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
UNcommon Marketing Techniques
Author: Jeffrey Dobkin
Publisher: Danielle Adams Publishing
Published: 1998
Total Pages: 250
ISBN-13: 0964287935
DOWNLOAD EBOOKWith humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more.
