small and medium enterprises digital marketing
small and medium enterprises digital marketing

Author: ibrahim elnoshokaty

Publisher: ibrahim elnoshokaty

Published:

Total Pages: 99

ISBN-13:

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Thе dɿgɿtаl mаrkеtɿng tеchnоlоgy ɿs аn ɿmpоrtаnt nеw mеdɿum оf cоmmunɿcаtɿоn bеtwееn thе cоnsumеrs аnd thе prоducеrs tо mаrkеt thеɿr prоducts. Thе dɿgɿtаl mаrkеtɿng ɿs а nеw mеdɿum thаt usе dɿffеrеnt mеdɿums оf mаrkеtɿng fоr ɿntrоducɿng thе prоducts аnd sеrvɿcеs tо thе custоmеrs. Thеrе ɿs а grоwɿng numbеr оf SMЕs ɿn thе wоrld thаt аrе mаɿnly оpеrаtɿng аt smаll scаlе. Thеsе SMЕs аrе dɿvеrsе ɿn thеɿr nаturе аnd nееds tо аdоpt dɿffеrеnt chаnnеls fоr аdvеrtɿsɿng аnd mаrkеtɿng thеɿr prоducts. Thе dɿgɿtаl mаrkеtɿng hаs prоvеd tо bе а succеssful chаnnеl fоr thе smаll аnd mеdɿum sɿzеd еntеrprɿsеs (SMЕs) tо mаrkеt thеɿr prоducts аnd ɿncrеаsе thеɿr sаlе. Thе rаɿsеd cоmpеtɿtɿоn ɿn thе mаrkеt hаs mаdе thеsе smаll аnd mеdɿum sɿzеd fɿrms tо аdоpt nеw аnd dɿffеrеnt mеаns оf tеchnоlоgy fоr ɿntrоducɿng аnd аdvеrtɿsɿng thеɿr nеw аnd оld prоducts аnd sеrvɿcеs thаt аrе cоst еffеctɿvе аs wеll. Thе еffеctɿvеnеss оf dɿgɿtаl mаrkеtɿng cаnnоt bе ɿgnоrеd nоt оnly fоr thе SMЕs but аlsо fоr thе lаrgе fɿrms thаt nееd cоst cоmpеtɿtɿvе strаtеgɿеs. Thɿs nеw chаnnеl оf mаrkеtɿng hаs prоvеd ɿtsеlf tо bе cоst еffеctɿvе аnd еаsy tо usе fоr thе оffɿcɿаls. Thе dɿgɿtаl mаrkеtɿng ɿncludеs аdvеrtɿsɿng thrоugh thе dɿgɿtаl dɿsplаy; ɿntеrnеt аnd оthеr mеdɿums lɿkе mоbɿlе phоnеs, rаdɿо аnd tеlеvɿsɿоn. Аll thеsе chаnnеls оf mаrkеtɿng аrе cоnsɿdеrеd tо bе vеry ɿmpоrtаnt fоr ɿncrеаsɿng sаlеs оf thе SMЕs. Mоrеоvеr, ɿt ɿs lаrgеly bеlɿеvеd thаt thе futurе оf thе SMЕs lɿеs ɿn thе Е-mаrkеtɿng thаt ɿs wɿdеly аccеptеd аmоng thе mаrkеt lеаdеrs.

Entrepreneurship Marketing
Entrepreneurship Marketing

Author: Sonny Nwankwo

Publisher: Routledge

Published: 2010-12-02

Total Pages: 480

ISBN-13: 1136879072

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Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities

Author: Rahman, Muhammad Sabbir

Publisher: IGI Global

Published: 2018-12-04

Total Pages: 185

ISBN-13: 1522578927

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The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19
Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19

Author: Semerádová, Tereza

Publisher: IGI Global

Published: 2021-12-03

Total Pages: 275

ISBN-13: 1799882969

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The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increased. The COVID-19 restrictions showed that many entrepreneurs do not have enough knowledge about the available online tools and possibilities. Given that the digital transformation of business today often consists only of incorporating existing tools into existing processes, transition to e-commerce could be made easily and quickly. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 analyzes the impact of COVID-19-related restrictions on business models of enterprises affected most by these restrictions and examines transformational changes induced by the accelerated adoption of internet technologies and transition to e-commerce-based business models. Covering topics such as customer relationship management (CRM), small and medium enterprises (SMEs), and customer loyalty, this book serves as an essential resource for business owners, CEOs, managers, IT consultants, web developers, students, professors, entrepreneurs, researchers, industry professionals, and academicians.

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Author: Khosrow-Pour, D.B.A., Mehdi

Publisher: IGI Global

Published: 2018-11-09

Total Pages: 857

ISBN-13: 152257767X

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As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Strategic Corporate Communication in the Digital Age
Strategic Corporate Communication in the Digital Age

Author: Mark Anthony Camilleri

Publisher: Emerald Group Publishing

Published: 2021-02-19

Total Pages: 206

ISBN-13: 1800712669

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Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Digital Marketing
Digital Marketing

Author: Dave Chaffey

Publisher: Pearson Higher Ed

Published: 2022-02-28

Total Pages: 562

ISBN-13: 1292400994

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Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.

E-Business in the 21St Century
E-Business in the 21St Century

Author: Jun Xu

Publisher: World Scientific

Published: 2010

Total Pages: 464

ISBN-13: 9812836756

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Embarking on electronic business is a challenging task. There is also a lack of clear understanding and comprehensive analysis of various issues and domains of electronic business. This book offers a very comprehensive analysis of concepts, models and infrastructures of e-business. It also presents unique observations of current e-business practices for different organizations in different economies and provides insights on the future of current leading businesses on the net and the trends of e-business. The volume will be an effective and indispensible reference book for professionals who are interested in or dealing with e-business and businesses that are embarking on e-business. Sample Chapter(s). Introduction (106 KB). Chapter 1: Overview-Part I: Foundation of E-Business and E-Business Technologies (318 KB). Contents: Overview of Current Status of E-Business: Overview-Part I: Foundation of E-Business and E-Business Technologies (J Xu & M Quaddus); Overview-Part II: B2C, B2B and Other Types of E-Business (J Xu & M Quaddus); Studies of E-Business Issues and Challenges: Factors Influencing Online Auction Adoption: A China Study (M Quaddus & J Xu); Factors Influencing Online Advertising: A National Survey Among Small & Medium Enterprises in Australia (J Heiligtag et al.); E-Learning in Emerging Countries: Case Studies of Republic of Tunisia, the Kingdom of Saudi Arabia, and People's Democratic Republic of Algeria (I B Dhaou & F Abdessemed); Consumers' Adoption of Electronic Ticketing: An Application in the Air Travel Industry in Tunisia (A Allagui & M S B Mimoun); Success Factors of E-Tailing: A China Study (W-B Xuan et al.); A Framework for Business-to-Business E-Commerce Evaluation Challenges and Critical Success Factors (C Lin & Y-A Huang); The Diffusion of Web 2.0 Platforms: The Problem of Oscillating Degrees of Utilization (T Kollmann et al.); Application of Wireless Technologies in Mobile Business (X-Z Gao); Theories and Factors Affecting Electronic Commerce Adoption in Small and Medium Enterprises (SMEs): A Review (S Al-Somali et al.); Factors of Commercial Website Success in Small and Medium Enterprises: An Indonesian Study (V Pujani et al.); E-Commerce Adoption in Small Enterprises: An Australian Study (J Hallal et al.); Outlook of E-Business: Future of E-Business, Success Factors and E-Business Opportunities (J Xu & M Quaddus); Achieving Sustainable E-Business Success: Development and Application of a Model of E-Business Adoption, Success and Sustainable Success (J Xu & M Quaddus). Readership: Academics and professionals in e-business, innovation technology, international trade, entrepreneurship and decision sciences.

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN

Author: Almunawar, Mohammad Nabil

Publisher: IGI Global

Published: 2020-08-28

Total Pages: 883

ISBN-13: 1799849856

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Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.