This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites. Above the Fold is divided into three sections: Design & Typography Planning & Usability Business Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great. Topics covered in Above the Fold include: What makes web design unique The history of web design Anatomy of a web page White space and grid use in web design The elements of web design: color, texture, imagery, scale, depth, animation, and variability Web typography, including web-safe type, images of type, and font replacement and embedding Web project planning Information architecture, including site maps, wireframes, and user flow diagrams The elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging Search engine optimization Online marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing Web statistics and analysis
The site designer's guide to SketchUp's powerful modeling capabilities SketchUp for Site Design is the definitive guide to SketchUp for landscape architects and other site design professionals. Step-by-step tutorials walk you through basic to advanced processes, with expert guidance toward best practices, customization, organization, and presentation. This new second edition has been revised to align with the latest software updates, with detailed instruction on using the newest terrain modeling tools and the newly available extensions and plug-ins. All graphics have been updated to reflect the current SketchUp interface and menus, and the third part of the book includes all-new content featuring the use of new grade and terrain extensions. Developed around the needs of intermediate professional users and their workflows, this book provides practical all-around coaching on using SketchUp specifically for modeling site plans. SketchUp was designed for usability, with the needs of the architect, industrial designer, and engineers at center stage. This book shows you how the software's powerful terrain and grade functions make it an ideal tool for site designers, and how to seamlessly integrate it into your workflow for more efficient design and comprehensive planning. Master the SketchUp basics, navigation, components, and scripts Turn 2D sketches into 3D models with volume, color, and material Create detailed site plans, custom furnishings, gradings, and architecture Learn sandbox tools, organization strategies, and model presentation tips SketchUp has undergone major changes since the publication of this guide's first edition, with its sale to Trimble Navigation bringing about a number of revisions and the availability of more immediately useful features. SketchUp for Site Design shows you how to harness the power of this newly expanded feature set to smooth and optimize the site design workflow.
Successful web design teams depend on clear communication between developers and their clients—and among members of the development team. Wireframes, site maps, flow charts, and other design diagrams establish a common language so designers and project teams can capture ideas, track progress, and keep their stakeholders informed. In this all new edition of Communicating Design, author and information architect Dan Brown defines and describes each deliverable, then offers practical advice for creating the documents and using them in the context of teamwork and presentations, independent of methodology. Whatever processes, tools, or approaches you use, this book will help you improve the creation and presentation of your wireframes, site maps, flow charts, and other deliverables. The book now features: An improved structure comprising two main sections: Design Diagrams and Design Deliverables. The first focuses on the nuts and bolts of design documentation and the second explains how to pull it all together. New deliverable: design briefs, as well as updated advice on wireframes, flow charts, and concept models. More illustrations, to help designers understand the subtle variations and approaches to creating design diagrams. Reader exercises, for those lonely nights when all you really want to do is practice creating wireframes, or for use in workshops and classes. Contributions from industry leaders: Tamara Adlin, Stephen Anderson, Dana Chisnell, Nathan Curtis, Chris Fahey, James Melzer, Steve Mulder, Donna Spencer, and Russ Unger. “As an educator, I have looked to Communicating Design both as a formal textbook and an informal guide for its design systems that ultimately make our ideas possible and the complex clear.” —Liz Danzico, from the Foreword
Site analysis is the key to a well-designed project. In fact, the careful and complete analysis of a site and its surrounding context can lead to better development proposals, smoother design implementation, and, ultimately, higher quality built environments. This carefully conceived book is the first to detail each crucial step in the site analysis and planning process, from site selection through design development. It shows how these activities are integrated to arrive at a site plan that successfully balances the needs of the client and other stakeholders with the site's suitability for the intended land uses. With more than 130 illustrations, this book includes many outstanding examples of maps and site plans created by leading land planning firms. It offers guidance on: * Site identification, evaluation, and selection * Site inventories of physical, biological, and cultural attributes * Land use suitability analysis using Geographic Information Systems (GIS) * Concept planning and design development * Graphic communication with clients, government agencies, and other stakeholders Filled with need-to-know information on the entire land planning and design process, Site Analysis is a vital addition to the library of students and professionals in landscape architecture, urban design and planning, and related areas. This book will fill a void in the academic market by offering a comprehensive introduction to all stages of the site analysis process. The Second Edition of Site Analysis will detail each phase of the land planning and site design process, explain the influence of site and contextual conditions conditions on land use development and conservation decisions. It will also provide a valuable resource for professionals seeking design solutions for successful land use. Content from this book is available as an online continuing professional education course at http://www.wiley.com/WileyCDA/Section/id-320255.html#sustainable_site. WileyCPE courses are available on demand, 24 hours a day, and are approved by the American Institute of Architects.
Examines the general problems of designing and constructing sites for buildings. Coverage includes: site construction and planning, placing buildings on sites, landscape planning, drainage, site traffic for vehicles and pedestrians, parking, lighting, handicap facilities and much more.
Combine traditional techniques with modern media for morecommunicative renderings Digital Drawing for Landscape Architecture: ContemporaryTechniques and Tools for Digital Representation in Site Design,Second Edition bridges the gap between traditional analog andnew digital tools by applying timeless concepts of representationto enhance design work in digital media. The book explores specifictechniques for creating landscape designs, including digitallyrendered plans, perspectives, and diagrams, and the updated secondedition offers expanded coverage of newer concepts and techniques.Readers will gain insight into the roles of different drawings,with a clear emphasis on presenting a solid understanding of howdiagram, plan, section, elevation, and perspective work together topresent a comprehensive design approach. Digital rendering is faster, more efficient, and more flexiblethan traditional rendering techniques, but the design principlesand elements involved are still grounded in hand-renderingtechniques. Digital Drawing for Landscape Architectureexploits both modalities to help designers create more beautiful,accurate, and communicative drawings in a professional studioenvironment. This second edition contains revised information onplan rendering techniques, camera matching workflow, and colorselection, along with brand new features, like: Time-based imagery and tools Workflow integration techniques Photoshop and Illustrator task automation Over 400 updated images, plus over 50 new examples ofaward-winning work The book takes a tutorial-based approach to digital rendering,allowing readers to start practicing immediately and get up tospeed quickly. Communication is a vital, but often overlookedcomponent of the design process, and designers rely upon theirdrawings to translate concepts from idea to plan. DigitalDrawing for Landscape Architecture provides the guidancelandscape designers need to create their most communicativerenderings yet.
Web Site Design Goodies starts by asking, "Who is your site for?" and "Why should someone come to your site?" Once readers have answered those questions, the author takes them through essential web site creation issues, including: Deciding on a Server Planning your site ahead of time Text and Navigation Images and visual issues Communicating with visitors The final chapters cover advanced concepts including site promotion and adding the latest web tricks - in ways that make sense.Throughout the book, Joe critiques actual, published web sites, demonstrating the techniques that worked -- and the ones that didn't. Many of these sites will be pictured in a special 4-color section of the book.
A visually engaging introduction to landscape architectural design Landscape architectural design seeks to create environments that accommodate users' varying lifestyles and needs, incorporate cultural heritage, promote sustainability, and integrate functional requirements for optimal enjoyment. Foundations of Landscape Architecture introduces the foundational concepts needed to effectively integrate space and form in landscape design. With over five hundred hand-rendered and digital drawings, as well as photographs, Foundations of Landscape Architecture illustrates the importance of spatial language. It introduces concepts, typologies, and rudimentary principles of form and space. Including designs for projects such as parks, campuses, and memorials, this text provides the core concepts necessary for designers to shape functional landscapes. Additionally, chapters discuss organizational and spatial design structures based on orthogonal forms, angular forms, and circular forms. Helping students, professionals, and lifelong learners alike, Foundations of Landscape Arch-itecture delivers a concrete understanding of landscape architectural design to inspire one's imagination for countless types of projects.
Web Site Design is Communication Design is written for practitioners, trainers, and students of Communication, Business, Information Science and Media Design. This book is based on a series of case studies of the web site design processes in smaller and larger organizations, including Amazon and Microsoft. It offers a well-researched, reflective and thorough analysis of the activities undertaken, in combination with practical, real-life experiences of web site designers and producers. It pays attention to the often complicated organizational context that web designers and producers have to work in, while they serve both bosses and target groups to their best intents. The importance of careful evaluation is stressed throughout the book and the in concluding checklists, which guide the practitioner through the design process, from initial idea through site maintenance and re-design.
According to a 2007 survey by Netcraft, there are more than 108 million Web sites worldwide. Every Web site needs to be designed. "The Pricing & Ethical Guidelines Handbook" published by the Graphic Arts Guild reports that the average cost of designinga Web site for a small corporation can range from $7,750 to $15,000. It is incredibly easy to see the enormous profit potential. Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy. This new book will teach you all you need to know about getting your own Web site design business started in the minimum amount of time. Here is the manual you need to cash in on this highly profitable segment of the industry. This new book is a comprehensive and detailed study of the business side of Web site design. This superb manual should be studied by anyone investigating the opportunities of opening a Web design business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, plans and layouts, and dozens of other valuable, time-saving tools that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in MS Word), buying (and selling) a Web design store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers,managing and training employees, accounting procedures, successful budgeting, and profit planning development. By reading this book, you will become knowledgeable about basic cost control systems, retail math and pricing issues, Web site plans and diagrams, software and equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and low cost internal marketing ideas, as well as thousands of great tips and useful guidelines. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Business owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.
