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Author: Arlyn Imberman
Publisher: Andrews McMeel Publishing
Published: 2003
Total Pages: 308
ISBN-13: 9780740738425
DOWNLOAD EBOOKIn Signature for Success, Imberman shares analysis techniques for readers to gain better insight into themselves, co-workers, and their family and thus create, improve, and understand their relationships. This useful volume even includes handwriting samples and analysis of the famous, infamous, and everyday people.
Author: David Aaker
Publisher: Morgan James Publishing
Published: 2018-01-02
Total Pages: 157
ISBN-13: 168350612X
DOWNLOAD EBOOK“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Author: Dianna Booher
Publisher: Tyndale House Publishers, Inc.
Published: 2004
Total Pages: 244
ISBN-13: 9780842382816
DOWNLOAD EBOOKExpanding on the concept of doing one's personal best at work so that it reflects one's goals, values, beliefs, and faith, Booher advises readers that even if they feel trapped in a dissatisfying job or a seemingly insignificant career, their work matters to God, and their attitude will make all the difference in how they view their job.
Author: Stephen C. Meyer
Publisher: Zondervan
Published: 2009-06-23
Total Pages: 628
ISBN-13: 0061472786
DOWNLOAD EBOOK"This book attempts to make a comprehensive, interdisciplinary case for a new view of the origin of life"--Prologue.
Author: Michael Bauer
Publisher: Chronicle Books
Published: 2000-03
Total Pages: 388
ISBN-13: 9780811825023
DOWNLOAD EBOOKThe esteemed food critic for the "San Francisco Chronicle" has spent years twisting the arms of the Bay Area's best chefs for the secrets to their signature dishes--now collected in this must-have cookbook.
Author: Diane von Furstenberg
Publisher: Simon and Schuster
Published: 2013-03-26
Total Pages: 287
ISBN-13: 147673755X
DOWNLOAD EBOOKThe frank and compelling story of an extraordinary woman and her adventures in fashion, business, and life. “Most fairy tales end with the girl marrying the prince. That's where mine began,” says Diane Von Furstenberg. Von Furstenberg lived the American Dream before she was thirty, building a multimillion-dollar fashion empire while raising two children and living life in the fast lane. Her wrap dress, a cultural phenomenon in the seventies, hangs in the Smithsonian Institution; her entry into the beauty business in 1979 was as serendipitous and as successful. Von Furstenberg learned her trade in the trenches, crisscrossing the country to make personal appearances at department stores, selling her dresses and cosmetics. That business had its ups and downs, as the fashionista entrepreneur’s unparalleled success became the source of its own undoing and she contended with bankruptcy, the loss of her business, and finally a complete self-reinvention that took her back to the top of the industry. This revealing and contemplative memoir works to make sense of the contradictions of the author’s life: glamour vs. hard work, European vs. American, daughter of a Holocaust survivor vs. wife of an Austro-Italian prince, mother vs. entrepreneur, lover vs. tycoon. She emerges wiser, stronger, and ever more determined never to sacrifice her passion for life.
Author: Esther Wojcicki
Publisher: Mariner Books
Published: 2019
Total Pages: 331
ISBN-13: 1328974863
DOWNLOAD EBOOKOutlines simple, counterintuitive approaches to raising happy, healthy, and successful children through parental demonstrations of respectful examples and child-directed activities that facilitate early independence and problem-solving skills.
Author: Vimala Rodgers
Publisher: Simon and Schuster
Published: 2013-04-16
Total Pages: 176
ISBN-13: 1476748071
DOWNLOAD EBOOKWhen we purposefully change our handwriting, we introduce attitudes that can improve our relationships, give us the impetus to achieve and take risks, and simply bring out the best in us. This is because our handwriting is a reflection of our innermost thoughts and feelings. When we fall in love, survive a serious illness, or change careers, our view of life is dramatically altered and, as a result, our handwriting patterns change. Conversely, desired transformations can result from intentionally changing the way specific letters are written: * Stick to that diet by changing the letter T. * Avoid being overlooked for that well-deserved promotion by changing the letter G. * Reduce stress and cease juggling too many things at once by changing the letter S. * Overcome shyness or stage fright by changing the letter A. Included is an enlightening assessment test that identifies those personality traits requiring attention. Your Handwriting Can Change Your Life profoundly reveals that the key to making dreams come true is as simple as putting pen to paper.
Author: Geoffrey Bellman
Publisher: Berrett-Koehler Publishers
Published: 1996-09
Total Pages: 192
ISBN-13: 9781576750049
DOWNLOAD EBOOKThis provacative book invites us to look at our lives as individual and unique paths we make in the world and leave behind after we are gone. It is written for people who want to live their lives "thoughtfully", who want to be proud of how they live their lives, and who want to grow in the process.
Author: David Aaker
Publisher: Morgan James Publishing
Published: 2014-07-15
Total Pages: 219
ISBN-13: 1614488320
DOWNLOAD EBOOK"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
