Customer Relationship Management
Customer Relationship Management

Author: Francis Buttle

Publisher: Routledge

Published: 2009

Total Pages: 495

ISBN-13: 1856175227

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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Value as a Service
Value as a Service

Author: Rob Bernshteyn

Publisher: Greenleaf Book Group

Published: 2016-08-26

Total Pages: 233

ISBN-13: 1626343063

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Making predictions about the future is always tricky. But there is one prediction that author Rob Bernshteyn is quite confident in making: Across a host of industries, we will move to a model that he calls value as a service. It is already common knowledge that many traditional-products companies are converting the delivery of their offerings to the as-a-service model. With the completion of this transition assumed, the coming disruption will focus less on the delivery model and more on the value delivered. Value as a Service is the simple idea that measurable value delivered for customers will be the ultimate competitive battleground. Every customer will want to understand the exact value that they are being provided. They will want a quantifiable difference as they compare their options. Is your business ready to embrace this coming disruption? Are you ready?

Email Marketing
Email Marketing

Author: Jeanniey Mullen

Publisher: John Wiley & Sons

Published: 2011-03-10

Total Pages: 312

ISBN-13: 1118059352

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If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Business Marketing Management
Business Marketing Management

Author: Michael D. Hutt

Publisher:

Published: 2014

Total Pages: 438

ISBN-13: 9789814510608

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"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.

The Splendid Blond Beast
The Splendid Blond Beast

Author: Christopher Simpson

Publisher: Open Road Media

Published: 2017-04-18

Total Pages: 370

ISBN-13: 1504043499

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From a National Jewish Book Award–winning author: The “revelatory and shocking” investigation into the CIA’s liberation of Nazi war criminals (Kirkus Reviews). How did Gen, Karl Wolff, one of the highest-ranking members of the Nazi Party’s Waffen-SS, who personally oversaw the deportation of three hundred thousand Jews to the Treblinka extermination camps, escape prosecution at the Nuremberg trials? As revealed in this groundbreaking investigation—culled from recently uncovered archival documents—the answer lies within the US government, which buried reports on the Final Solution and was complicit in the recruitment of Nazi war criminals, all to protect the world economy. Among the key players was CIA director Allen Dulles, who was not only instrumental in Wolff’s exoneration but also responsible for installing former slave-labor specialists into positions of power in postwar Germany. In this damning exposé of American government malfeasance, author Christopher Simpson traces the roots of mass murder as an instrument of financial gain and state power, from the Armenian genocide during World War I to Hitler’s Holocaust through the practice of genocide today. Detailing how the existing structures of international law and commerce have encouraged mass killings, corporate looting, and profiteering at the expense of innocent victims, The Splendid Blond Beast is a disturbing and profound book about the success of evil in our time. The award-winning author of Blowback and Science of Coercion, Simpson also served as research director for Marcel Ophüls’s Oscar-winning documentary, Hôtel Terminus: The Life and Times of Klaus Barbie.

Business Driven Information Systems
Business Driven Information Systems

Author: Paige Baltzan

Publisher: McGraw-Hill Higher Education

Published: 2008

Total Pages: 577

ISBN-13: 1266545727

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"The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization."--Publisher's website.