Semantic Leaps
Semantic Leaps

Author: Seana Coulson

Publisher: Cambridge University Press

Published: 2001-01-29

Total Pages: 328

ISBN-13: 9780521643610

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Semantic Leaps explores how people combine knowledge from different domains in order to understand and express new ideas. Concentrating on dynamic aspects of on-line meaning construction, Coulson identifies two related sets of processes: frame-shifting and conceptual blending. By addressing linguistic phenomena often ignored in traditional meaning research, Coulson explains how processes of cross-domain mapping, frame-shifting, and conceptual blending enhance the explanatory adequacy of traditional frame-based systems for natural language processing. The focus is on how the constructive processes speakers use to assemble, link, and adapt simple cognitive models underlie a broad range of productive language behavior.

Mental Leaps
Mental Leaps

Author: Keith J. Holyoak

Publisher: MIT Press

Published: 1996-01-31

Total Pages: 340

ISBN-13: 9780262581448

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Analogy—recalling familiar past situations to deal with novel ones—is a mental tool that everyone uses. Analogy can provide invaluable creative insights, but it can also lead to dangerous errors. In Mental Leaps two leading cognitive scientists show how analogy works and how it can be used most effectively. Keith Holyoak and Paul Thagard provide a unified, comprehensive account of the diverse operations and applications of analogy, including problem solving, decision making, explanation, and communication. Holyoak and Thagard present their own theory of analogy, considering its implications for cognitive science in general, and survey examples from many other domains. These include animal cognition, developmental and social psychology, political science, philosophy, history of science, anthropology, and literature. Understanding how we draw analogies is important for people interested in the evolution of thinking in animals and in children; for those whose focus is on either creative thinking or errors of everyday reasoning; for those concerned with how decisions are made in law, business, and politics; and for those striving to improve education. Mental Leaps covers all of this ground, emphasizing the principles that govern the use of analogy and keeping technical matters to a minimum. A Bradford Book

Semantics
Semantics

Author: John I. Saeed

Publisher: John Wiley & Sons

Published: 2011-08-26

Total Pages: 359

ISBN-13: 1444358758

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The third edition of this popular textbook provides an engaging and accessible introduction to semantics for students new to the field. Explores the basic concepts and methods of the field and discusses some of the most important contemporary lines of research Contains new solutions to chapter exercises in order to familiarize the student with the practice of semantic description Completely revised and updated to reflect recent theoretical developments Includes new sections on classifiers and noun classes, as well as conceptual integration

Shakespearean Neuroplay
Shakespearean Neuroplay

Author: A. Cook

Publisher: Springer

Published: 2010-09-27

Total Pages: 344

ISBN-13: 0230113052

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Using Shakespeare's Hamlet as a test subject and cognitive linguistic theory of conceptual blending as a tool, Cook unravels the 'mirror held up to nature' at the center of Shakespeare's play and provides a methodology for applying cognitive science to the study of drama.

Stylistics and Shakespeare's Language
Stylistics and Shakespeare's Language

Author: Mireille Ravassat

Publisher: A&C Black

Published: 2011-06-02

Total Pages: 287

ISBN-13: 1441184279

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This innovative volume testifies to the current revived interest in Shakespeare's language and style and opens up new and captivating vistas of investigation. Transcending old boundaries between literary and linguistic studies, this engaging collaborative book comes up with an original array of theoretical approaches and new findings. The chapters in the collection capture a rich diversity of points of view and cover such fields as lexicography, versification, dramaturgy, rhetorical analyses, cognitive and computational corpus-based stylistic studies, offering a holistic vision of Shakespeare's uses of language. The perspective is deliberately broad, confronting ideas and visions at the intersection of various techniques of textual investigation. Such novel explorations of Shakespeare's multifarious artistry and amazing inventiveness in his use of language will cater for a broad range of readers, from undergraduates, postgraduates, scholars and researchers, to poetry and theatre lovers alike.

Models of Figurative Language
Models of Figurative Language

Author: Rachel Giora

Publisher: Psychology Press

Published: 2001-09-01

Total Pages: 196

ISBN-13: 1135585369

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First published in 2001. Volume 16, Numbers 3&4. This special issue is an attempt to record the state of the art of psycholinguistics research into figurative language. There are quite a number of models addressing distinct issues and aiming to solve different problems—the mark of a maturing field. Indeed, not one theory is tailored to solve all the problems. Rather, each model, while aiming at generality, also recognizes its limitation. Despite specializing in different topics, most of the theories presented here have some things in common. For one, most of them dispense with the literal/ nonliteral divide, proposing, instead, models that are capable of handling literal as well as figurative language. Some models focus on the role primary meanings play in comprehension, others shed light on context effects, and some models seem to encompass both in terms of the accumulating effects of constraints (whether linguistic or contextual).

The Varieties of Authorial Intention
The Varieties of Authorial Intention

Author: John Farrell

Publisher: Springer

Published: 2017-03-17

Total Pages: 281

ISBN-13: 3319489771

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This book explores the logic and historical origins of a strange taboo that has haunted literary critics since the 1940s, keeping them from referring to the intentions of authors without apology. The taboo was enforced by a seminal article, “The Intentional Fallacy,” and it deepened during the era of poststructuralist theory. Even now, when the vocabulary of “critique” that has dominated the literary field is under sweeping revision, the matter of authorial intention has yet to be reconsidered. This work explains how “The Intentional Fallacy” confused different kinds of authorial intentions and how literary critics can benefit from a more up-to-date understanding of intentionality in language. The result is a challenging inventory of the resources of literary theory, including implied readers, poetic speakers, omniscient narrators, interpretive communities, linguistic indeterminacy, unconscious meaning, literary value, and the nature of literature itself.

Marketing Metaphoria
Marketing Metaphoria

Author: Gerald Zaltman

Publisher: Harvard Business Press

Published: 2008

Total Pages: 273

ISBN-13: 1422121151

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"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.

Cognitive Linguistic Explorations in Biblical Studies
Cognitive Linguistic Explorations in Biblical Studies

Author: Bonnie Howe

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2014-10-24

Total Pages: 258

ISBN-13: 3110384159

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Writing, reading, and interpretation are acts of human minds, requiring complex cognition at every point. A relatively new field of studies, cognitive linguistics, focuses on how language and cognition are interconnected: Linguistic structures both shape cognitive patterns and are shaped by them. The Cognitive Linguistics in Biblical Interpretation section of the Society of Biblical Literature gathers scholars interested in applying cognitive linguistics to biblical studies, focusing on how language makes meaning, how texts evoke authority, and how contemporary readers interact with ancient texts. This collection of essays represents first fruits from the first six years (2006–2012) of that effort, drawing on cognitive metaphor study, mental spaces and conceptual blending, narrative theory, and cognitive grammar. Contributors include Eve Sweetser, Ellen van Wolde, Hugo Lundhaug and Jesper T. Nielsen.