Sold on Seniors
Author: Gary Onks
Publisher:
Published: 2001-06
Total Pages: 150
ISBN-13: 9780971017900
DOWNLOAD EBOOKPosts
Selling to Seniors
Author: United States. Congress. Senate. Committee on Finance
Publisher:
Published: 2008
Total Pages: 152
ISBN-13:
DOWNLOAD EBOOKNo BS Marketing to Seniors and Leading Edge Boomers
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
Published: 2012-10-08
Total Pages: 284
ISBN-13: 1599184508
DOWNLOAD EBOOKGo Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
eBay For Seniors For Dummies
Author: Marsha Collier
Publisher: John Wiley & Sons
Published: 2009-11-09
Total Pages: 384
ISBN-13: 0470527595
DOWNLOAD EBOOKExpert advice helps seniors find bargains and make money on eBay eBay is a great place to help seniors find bargains or supplement their income by selling items. This book offers the basics on buying or selling on eBay with confidence in a format that's ideal for the senior audience, including a larger print format than traditional For Dummies books. Author Marsha Collier is the undisputed authority on eBay. Her advice has helped millions of eBay users navigate the popular shopping and selling site. This book explains how to Get your computer ready to use eBay Go to the eBay site, sign up, and browse Spot good deals, buy items, and pay safely Set up your own sale Take pictures of your merchandise and get them online Receive payment and ship items Understand eBay's fees and rules eBay can be fun and profitable. This book makes it easy to get started!
Your Keys, Our Home
Author: Debbie and Michael Campbell
Publisher:
Published: 2016-10
Total Pages: 0
ISBN-13: 9781539014645
DOWNLOAD EBOOKIf you've ever dreamed of casting off your worldly possessions and traveling to your heart's content, this story about two intrepid seniors will inspire you no matter your age. Michael and Debbie Campbell felt they had one more adventure in them before considering retirement in the traditional sense, so they filled two rolling duffel bags with life's essentials (including their own pillows) and hit the road. Three years later, having sold their home in Seattle, their "Senior Nomad" lifestyle has no end in sight. Ride along as they share tales of living full-time in Airbnbs in over 50 countries and pay tribute to the many hosts who not only helped them live daily life, but also offered unique opportunities to experience their cities. From the barber's chair in Dublin and the dentist's chair in Split, to a wild motorcycle ride in Athens, a peek behind the Soviet Curtain in Transnistria, and the demise of a chicken for dinner in Marrakech, hosts made the Campbell's dream of adventure come true. Discover how Debbie and Michael find their next Airbnb, how they get there, and the many ways they enjoy their new city just as the locals do. Learn their tips and tricks for using Airbnb and how they get the most out of each stay, all while spending little more than they would have spent settled into their rocking chairs in Seattle.
Selling in the Comfort Zone
Author: Neil Godin
Publisher: Trafford Publishing
Published: 2007-01-08
Total Pages: 229
ISBN-13: 1426941080
DOWNLOAD EBOOKIf you see yourself in the following scenario, this book is written for you: You're a business owner or salesperson. You've got to make sales. But you hate to pick up the telephone. You hate imposing. You hate bothering people. You hate rejection. And you feel sick to your stomach when your calls aren't returned. But the clock is ticking and you've got to make calls. So you take a deep breath, grit your teeth, and try again. If only there was another way. If this describes you, then this one-of-a-kind book could literally change your life. In 279 action-packed pages, Neil Godin will introduce you to "another way"-based on ten alternatives to old-fashioned selling. Alternatives he developed during 22 years of turn-around work with companies in crisis, where sales always have to be doubled or tripled-immediately-at little or no cost. Alternatives that his sales training clients in healthy companies use to boost their sales-quickly, painlessly and inexpensively. Ideas you can use, immediately, to build your business-without leaving your comfort zone. You will learn: How (and why) to stop cold calling forever, and exactly what to do instead How to grow your business painlessly, by turning customers into "sales ambassadors" How to use free "word of mouse" marketing to bring in brand new customers How to use newsletters, special events and presentations to attract new customers to you-and end the discomfort of prospecting forever How to use displays and testimonials-on your premises and on your website-that do your selling for you How to use systematic add-on selling to increase sales immediately-at zero cost And so much more! This book is a must for business owners; business starters; salespeople in every walk of business life; sales and marketing managers; professionals who need to market their services, and fund raisers in not for profit organizations.
Selling Healthcare
Author: Gary Polsky
Publisher: Que Publishing
Published: 2013-06-12
Total Pages: 170
ISBN-13: 013343544X
DOWNLOAD EBOOK800x600 Build the Healthcare Sales Relationships That Power Enduring Success Healthcare salespeople have immense opportunities. But enduring success demands more than training and great products. You need High-Return Relationships: pre-qualified connections elevated by genuine shared passions and a long-term outlook. Selling Healthcare will help you build those relationships. It leverages decades of experience in healthcare sales and management, and it’s packed with insights from healthcare sales pros—in pharmaceuticals, medical devices, hospice, home health, and beyond. Whether you sell to hospital executives, doctors, office staffs, nursing home directors, or anyone in healthcare, these techniques work. They create genuine loyalty, real trust, and phenomenal growth! Leverage these core traits: Laser focus A sense of urgency An agendaless presence Excellence in communication and research Master these 5 strategies: 1. Project a magnetic presence that inspires interpersonal connections 2. Light the spark of rapport to stimulate the heartbeat of the High-Return Relationship 3. Listen to understand by putting your selfish agenda aside 4. Show appreciation, admiration, and respect to connect with your customer’s heart and head 5. Create Relationship Development plans that script the unfolding of your High-Return Relationships
The Maturing Marketplace
Author: Euehun Lee
Publisher: Bloomsbury Publishing USA
Published: 2000-04-30
Total Pages: 320
ISBN-13: 0313000522
DOWNLOAD EBOOKThe buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
Up Against the Wal-Marts
Author: Donald D. Taylor
Publisher: Amacom Books
Published: 2005
Total Pages: 276
ISBN-13: 9780814473009
DOWNLOAD EBOOKA formidable strategic tool any business can use to become and remain competitive in the shadow of retail giants.
Work in America [2 volumes]
Author: Carl E. Van Horn
Publisher: Bloomsbury Publishing USA
Published: 2003-12-15
Total Pages: 780
ISBN-13: 1576076776
DOWNLOAD EBOOKThe first comprehensive analysis of work and the workforce in the United States, from the Industrial Revolution to the era of globalization. This comprehensive two-volume reference book is the first to analyze the central role of work and the workforce in U.S. life from the Industrial Revolution through today's information economy. Drawing on a variety of disciplines—economics, public policy, law, human and civil rights, cultural studies, and organizational psychology—its 256 entries examine key events, concepts, institutions, and individuals in labor history. Entries also tackle tough contemporary questions that reflect the conflicts inherent in capitalism. What is the impact of work on families and communities? On minority and immigrant populations? How shall we respond to changing work roles and the growing influence of the transnational corporation? Work in America describes and evaluates attempts to address social and class issues—affirmative action, occupational health and safety, corporate management science, and trade unionism and organized labor—and offers the kind of comprehensive understanding needed to discover workable solutions.
