Selling Financial Products in Today's Environment
Author: James Bexley
Publisher:
Published: 2017-07
Total Pages:
ISBN-13: 9780996996358
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Selling Financial Products
Author: James B. Bexley
Publisher: Prentice Hall
Published: 2012
Total Pages: 0
ISBN-13: 9780132752138
DOWNLOAD EBOOKA solid foundation to selling financial products and services. Bexley is designed to take the fear out of selling by explaining key concepts and then effectively showing readers how to apply the concepts to selling financial products. And since sales is a skill that needs to be practiced, this text promotes practice by providing several cases and exercises.
Introduction to Business
Author: Lawrence J. Gitman
Publisher:
Published: 2024-09-16
Total Pages: 1455
ISBN-13:
DOWNLOAD EBOOKIntroduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Comprehensive Reform in the Financial Services Industry
Author: United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs
Publisher:
Published: 1985
Total Pages: 1002
ISBN-13:
DOWNLOAD EBOOKDeveloping New Financial Products
Author: Gary H. Raddon
Publisher:
Published: 1990
Total Pages: 334
ISBN-13:
DOWNLOAD EBOOKCreating Value in Financial Services
Author: Edward L. Melnick
Publisher: Springer Science & Business Media
Published: 2012-12-06
Total Pages: 486
ISBN-13: 1461546052
DOWNLOAD EBOOKCreating Value in Financial Services is a compilation of state-of-the-art views of leading academics and practitioners on how financial service firms can succeed in today's competitive environment. The book is based on two conferences held at New York University: the first, `Creating Value in Financial Services', held in March 1997, and the second, `Operations and Productivity in Financial Services', in April 1998. The book is essentially designed to be a compendium of leading edge thinking and practice in the management of financial services firms. There is no book today that has this focus. It contains ideas that can apply to other service industries. Topics addressed are increasingly important worldwide as the financial services industries consolidate and search for innovative new directions and ways to create value in a fiercely competitive environment.
The Professional's Guide to Financial Services Marketing
Author: Jay Nagdeman
Publisher: John Wiley & Sons
Published: 2009-04-06
Total Pages: 288
ISBN-13: 0470467541
DOWNLOAD EBOOKThe Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Business Practices of FDIC-insured Institutions Selling Nondeposit Investment Products
Author: United States. Congress. House. Committee on Banking and Financial Services. Subcommittee on Capital Markets, Securities, and Government Sponsored Enterprises
Publisher:
Published: 1996
Total Pages: 392
ISBN-13:
DOWNLOAD EBOOKMarketing Financial Services
Author: Mike Wright
Publisher: Routledge
Published: 2010-02-17
Total Pages: 420
ISBN-13: 1136380221
DOWNLOAD EBOOKWithin a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Selling Financial Services
Author: Derek Waterworth
Publisher: Woodhead Publishing
Published: 1995
Total Pages: 222
ISBN-13: 9781855731585
DOWNLOAD EBOOKThis book is based on the simple key principle that if the needs of customers, and potential customers, are understood and can be met better than the competition, then the selling of financial services will be a success. Specific examples of the various techniques are provided throughout the text ensuring that they are easily applicable both across the financial services industry and internationally. A unique feature of this book is that for the first time a systematic analysis is suggested which actually generates the likely needs which customers may have. The book concludes with examples of practical applications and specimen product analysis, showing how product data can be converted into raw selling material.
