The first Worldwide Retail Market Study carried out by the Location Group examined the 65 most noteworthy international fashion capitals, together with Switzerland, Germany and Austria on 500 pages. As part of this study, 850 retailers, 600 High Streets and 450 shopping centres were put under the microscope. 53 newcomers to Zurich's Bahnhofstrasse were described in the 10-year report.
The last year's Retail Market Study reached 20'000 readers. This year we covered 145 Shopping Cities, 500 Shopping Malls, 750 High Streets, 1'000 Retailers & 2'000 Store Openings on 976 pages.
The Retail Market Study 2014 of The Location Group is the one and only study of its kind with 150 of the most notable international cities of the fashion and retail world and 3'000 store openings on 1,500 pages. Over 1,000 retailers, 800 shopping streets and 500 shopping centers were analyzed. The study reached more than 100,000 readers worldwide so far.
The Retail Market Study 2015 of The Location Group is the one and only study of its kind worldwide. The focus of the Retail Bible are the 150 of the most notable international cities of the fashion and retail world and more than 3'000 store openings on 1,670 pages. Over 1,300 retailers, 800 shopping streets and 500 shopping centers were analyzed. The study reached more than 250,000 readers worldwide so far.
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Research Paper (postgraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 73.3, , course: Mphil, language: English, abstract: The main focus of this research is in the area of organised retail specifically in the convenience stores format in India. The Indian organised retail is growing rapidly but is still in the nascent stage. There are many challenges in terms of infrastructure, supply chain efficiencies, cost structure and customer adaptability to the emerging retail formats. India is perceived to be a lucrative destination for retail and with opening up of foreign direct investment imminent many multinational giants are eyeing India. Indian companies are grappling with many challenges and experimenting with many formats in retail. This study attempts to understand the present scenario and the preparedness of domestic companies in consolidating their existing position to evolve a business frame work model for domestic companies to not only consolidate their existing position but also counter threats from multinationals entering into India. The research revealed that there are not many integrated business models, though there are models on different components of supply chain and retail, Indian companies will certainly benefit from creation of integrated business model which can assist them in taking strategic decisions in terms of managing cost and revenue structure and expansion plans. This study is intended to understand the drivers and factors influencing the back end operations in the area of supply chain efficiencies and the front end operations particularly in respect of costs, revenues and key drivers to create an integrated business model frame work to drive optimisations at all levels. Sample of this study was two major organised retail companies in Bangalore catering to about seventy outlets in Bangalore and having distribution centres. Tools used in this study was data observation sheets for all the key parameters for both back end and front end operations, in addition to unstructured in depth interview with expert group. Some Major findings were: Stock keeping units, cost of procurement and secondary freight emerged as significant drivers to be controlled for efficiency and optimisation link in the back end grocery and staples. Rentals, Sales, Cost of goods sold, Total personnel cost and Total facilities cost had significant influence on EBIDTA of front endsuper market. Break even point for same size stores differed depending upon the location. Sensitivity analysis revealed that manpower, rent and total facilities cost had significant impact on EBIDTA .
A research-backed clarion call to CEOs and managers, making the controversial case that good, well-paying jobs are not only good for workers and for society--they're good for business, too.
Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.
Doctoral Thesis / Dissertation from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: pass, , course: Ph.D in Business, language: English, abstract: This study aims to contribute to an improved understanding of the nature and dimension of perceived social media marketing activities in the UK retail clothing industry. This thesis embraces the major perceived social media marketing activities of clothing retailers which namely: entertainment, interaction, trendiness, customization and word of mouth. It also investigates if there’s an existence of relationship between social media marketing activities and customer retention as well as the relationship between customer retention and consumer attitude. Social Exchange theory and Ranaweera and Prabhu's (2003) holistic approach were the major theories used in this research.; two factors is identified in this study because of time limitation that determines customer retention and the rest of the factors has been recommended for further research: customer satisfaction and customer trust. Social media marketing activities has become vital for organisations in an online environment. Although the role of social media marketing activities has been examined in an online marketing environment, their existence and significance in predicting customer retention has not been explored. This research examines the impact of social media marketing on customer retention and particularly focuses on the activities UK clothing companies’ uses and their impact on customer retention and consumer attitude. The data were collected through online questionnaires from over 220 retail clothing customers in London and United Kingdom. Over-all, the strategy for evaluating the psychometric properties of the measurement is split into two parts: measurement model calibration and measurement model validation which involve Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA). All intended hypotheses are tested using Structural Equation Modelling (SEM).
