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Author: Luke Sloan
Publisher: SAGE
Published: 2017-01-26
Total Pages: 709
ISBN-13: 1473987210
DOWNLOAD EBOOKWith coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.
Author: Ray Poynter
Publisher: John Wiley & Sons
Published: 2010-08-27
Total Pages: 486
ISBN-13: 0470971371
DOWNLOAD EBOOKDrawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. "This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on 'how to be better with people' and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research." —Peter Harris, National President, Australian Market and Social Research Society (AMSRS) "It's hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you." —Reg Baker, President and Chief Operating Officer, Market Strategies International "Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru." —Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association "Ray Poynter's comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue ... it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force." —Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School
Author: Amy Mollett
Publisher: SAGE
Published: 2017-04-17
Total Pages: 388
ISBN-13: 1526414236
DOWNLOAD EBOOKThis dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media. Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete ‘how to’ for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to: create and share images, audio, and video in ways that positively impacts your research connect and collaborate with other researchers measure and quantify research communication efforts for funders provide research evidence in innovative digital formats reach wider, more engaged audiences in academia and beyond Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.
Author: Megan Poore
Publisher: SAGE
Published: 2014-04-29
Total Pages: 403
ISBN-13: 1473906245
DOWNLOAD EBOOKWondering what your lecturers are looking for in a blog post? Asking yourself how that’s different from writing an essay (or a wiki page)? Unsure if Twitter really can be used to build your online profile as a researcher? If you want – or need – to integrate social media tools into your studies and research, this practical book is your one-stop shop. Megan Poore shares the secrets of how to harness the power of social media tools to improve your academic productivity. Inside, you’ll find out how to: ... write a good blog post ... contribute to a wiki ... maximise your grades when creating an audio-visual presentation ... find and share the latest research via Twitter ... keep safe online. Featuring handy illustrations and exercises, as well as guidance on broader issues such as copyright, avoiding plagiarism, and cyberbullying, you’ll find out all you need to successfully use social media to support your study and research. Visit the Studying and Researching with Social Media blog which accompanies the book, sharing tips and guidance on using social media to improve your study and research skills. The Student Success series are essential guides for students of all levels. From how to think critically and write great essays to planning your dream career, the Student Success series helps you study smarter and get the best from your time at university. Visit the SAGE Study Skills hub for tips and resources for study success!
Author: Ruth Page
Publisher: Routledge
Published: 2014-06-27
Total Pages: 213
ISBN-13: 1317676432
DOWNLOAD EBOOKSocial Media is fast becoming a key area of linguistic research. This highly accessible guidebook leads students through the process of undertaking research in order to explore the language that people use when they communicate on social media sites. This textbook provides: An introduction to the linguistic frameworks currently used to analyse language found in social media contexts An outline of the practical steps and ethical guidelines entailed when gathering linguistic data from social media sites and platforms A range of illustrative case studies, which cover different approaches, linguistic topics, digital platforms, and national contexts Each chapter begins with a clear summary of the topics covered and also suggests sources for further reading to supplement the initial discussion and case studies. Written with an international outlook, Researching Language and Social Media is an essential book for undergraduate and postgraduate students of Linguistics, Media Studies and Communication Studies.
Author: Nathaniel Persily
Publisher: Cambridge University Press
Published: 2020-09-03
Total Pages: 365
ISBN-13: 1108835554
DOWNLOAD EBOOKA state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Author: Charmaine Du Plessis
Publisher:
Published: 2020-08-28
Total Pages: 462
ISBN-13: 9781485130840
DOWNLOAD EBOOKSocial media has become mainstream and offers numerous research opportunities to academics, students and practitioners. An Introduction to Social Media Research: Theory and Application is an essential new resource on how to conduct social media research in a scientific manner. This book will equip social media researchers, students and practitioners across various fields with the necessary knowledge to conduct social media research in a scientific and systematic manner. Key Features/benefits: Follows a logical sequence in the social media research process; Includes easy to understand aspects not considered in this much depth in other books, for example, social media theories, data collection and analysis techniques, as well as sampling methods for quantitative, qualitative and mixed methods research; Covers aspects of ethics, validity and reliability related to social media research How to features: Using various tools e.g. data cleaning and collection tools; data analysis and reporting tools; using various sampling methods and approaches; using media analytics and data mining; using different software, social media tools and applications to extract data for research; Local case studies; Best practice examples; Templates and sample documents
Author: Anabel Quan-Haase
Publisher: SAGE
Published: 2022-09-02
Total Pages: 860
ISBN-13: 1529788889
DOWNLOAD EBOOKThe SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. In addition to a new section of chapters focussing on ethics, privacy and the politics of social media data, the new edition provides broader coverage of topics such as: Data sources Scraping and spidering data Locative data, video data and linked data Platform-specific analysis Analytical tools Critical social media analysis Written by leading scholars from across the globe, the chapters provide a mix of theoretical and applied assessments of topics, and include a range of new case studies and data sets that exemplify the methodological approaches. This Handbook is an essential resource for any researcher or postgraduate student embarking on a social media research project. PART 1: Conceptualising and Designing Social Media Research PART 2: Collecting Data PART 3: Qualitative Approaches to Social Media Data PART 4: Quantitative Approaches to Social Media Data PART 5: Diverse Approaches to Social Media Data PART 6: Research & Analytical Tools PART 7: Social Media Platforms PART 8: Privacy, Ethics and Inequalities
Author: Antonio Silva Esquinas
Publisher: Taylor & Francis
Published: 2024-08-01
Total Pages: 83
ISBN-13: 1040095100
DOWNLOAD EBOOKReflecting on the methodological issues involved in researching digital spaces with children, this book shares good practices and delves into the ethics of such research. Social media has completely redefined how children and young people relate to each other, express themselves, and present their identities and sexualities. Yet researching social media can be a difficult and daunting task given the ephemerality of the content, its contextual hyperspecificity, the complex power relationships between users, celebrity culture, digital capitalism, and the ethical issues that arise from the reimagining of the public/private space. Using digital ethnography and creative digital storytelling workshops with children and young people aged 13-15 and 13-18 on TikTok, Instagram, and Twitch, this book studies their interactions, language, codes, the risks they take, and the victimizations they suffer. Researching Social Media with Children will be of use to social scientists conducting online research, and to students and scholars of media studies, digital criminology, psychology, and sociology. [The authors draw on experiences from studies carried out in Spain on children and social media by the Knowledge-Research Group on Social Problems at Universidad Europea de Madrid.]
Author: Nigel Gilbert
Publisher: SAGE
Published: 2015-12-15
Total Pages: 625
ISBN-13: 1473944236
DOWNLOAD EBOOKPaul Stoneman and Nigel Gilbert breathe new energy into this classic bestselling textbook providing clear, relevant advice and extensive coverage of all the research methods you need to understand today’s society. Packed full of examples from across the social sciences, Researching Social Life sets out all of the challenges and opportunities of interpreting and conducting research with qualitative, quantitative and mixed methods. The book follows the chronology of a typical research project, from initial conception through to the collection, management and analysis of data; it also includes material on how best to write up and disseminate your research. This pragmatic approach mirrors the reality of conducting research and allows the handpicked, internationally renowned contributors to embed real case studies from their own research in each chapter. The student-oriented pedagogy is carefully woven throughout the book and further supported by a cutting-edge website. Key tools include: In-depth worked examples Case studies Discussion questions Checklists Annotated further reading Practical top tips for doing research. With unparalleled breadth and depth this trusted and respected textbook is an essential guide for anyone engaging with social research.
