The Marshall Plan Today
The Marshall Plan Today

Author: John Agnew

Publisher: Routledge

Published: 2004-06-24

Total Pages: 303

ISBN-13: 1135770301

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This volume has as its focus the role of the Marshall Plan as both a force in the transformation of European Economic practices and a stimulus to political integration in Europe. This organizing theme is framed in terms of two other issues that are central to contemporary debates in international political economy and geopolitical studies: the origins and development of the Cold War, and the growing globalisation of the world economy. In relating the Marshall Plan to these issues, this book goes beyond the typical diplomatic history approach to place the Plan in the context of both the political economy of late twentieth-century Europe, and the impact of American models of business and government that came with the Plan.

Citizen Coke: The Making of Coca-Cola Capitalism
Citizen Coke: The Making of Coca-Cola Capitalism

Author: Bartow J. Elmore

Publisher: W. W. Norton & Company

Published: 2014-11-03

Total Pages: 455

ISBN-13: 0393245934

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"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.