Practical, complete coverage of game design basics from design process to production This full-color, structured coursebook offers complete coverage of game design basics, focusing on design rather than computer programming. Packed with exercises, assignments, and step-by-step instructions, it starts with an overview of design theory, then progresses to design processes, and concludes with coverage of design production. Jim Thompson, Barnaby Berbank-Green, and Nic Cusworth (London, UK) are computer game designers and lecturers in animation and computer game design.
"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
It is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi. neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers. Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi. The book explores key topics including: How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs How to create Fragrance, and Flavors using neuroAi How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands How to build scalable capability in neuroAi within the enterprise For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.
“Humorous and forthright...[Gaby] Dunn makes facing money issues seem not only palatable but possibly even fun....Dunn’s book delivers.” —Publishers Weekly The beloved writer-comedian expands on her popular podcast with an engaging and empowering financial literacy book for Millennials and Gen Z. In the first episode of her “Bad With Money” podcast, Gaby Dunn asked patrons at a coffee shop two questions: First, what’s your favorite sex position? Everyone was game to answer, even the barista. Then, she asked how much money was in their bank accounts. People were aghast. “That’s a very personal question,” they insisted. And therein lies the problem. Dunn argues that our inability to speak honestly about money is our #1 barrier to understanding it, leading us to feel alone, ashamed and anxious, which in turns makes us feel even more overwhelmed by it. In Bad With Money, she reveals the legitimate, systemic reasons behind our feeling of helplessness when it comes to personal finance, demystifying the many signposts on the road to getting our financial sh*t together, like how to choose an insurance plan or buy a car, sign up for a credit card or take out student loans. She speaks directly to her audience, offering advice on how to make that #freelancelyfe work for you, navigate money while you date, and budget without becoming a Nobel-winning economist overnight. Even a topic as notoriously dry as money becomes hilarious and engaging in the hands of Dunn, who weaves her own stories with the perspectives of various comedians, artists, students, and more, arguing that—even without selling our bodies to science or suffering the indignity of snobby thrift shop buyers—we can all start taking control of our financial futures.
This is the first-ever book-length collection of articles on the subject of prosody and humor. The chapters are written by the recognized leaders in the field and present the cutting edge of the research in this new interdisciplinary field of study. The book covers a broad range of languages, using several theoretical approaches, ranging from cognitive semantic theories, to discourse analysis, and anthropology. All the contributions are anchored in instrumental empirical data analysis. The topics covered range from humor in conversation, to sitcom scripts, from riddles to intonation jokes, from irony in a laboratory setting to irony occurring in conversation, from friends’ conversations in France, to business meetings in rural Brazil. The unifying theme is the search for markers of the humorous or ironical intentions of the speakers or of the genre of interaction. Originally published in Pragmatics & Cognition 19:2 (2011) and 19:3 (2011).
What makes The Chambers Crossword Dictionary different? The ultimate resource for all crossword lovers Chambers Crossword Dictionary is an essential resource for crosswords of all kinds. Comprehensive, reliable and easy-to-use, this major new edition has been thoroughly revised and updated by a team of crossword experts, and is specially tailored to the needs of crossword solvers. With more than 500,000 solutions to cryptic and quick clues, plus explanations of cryptic clue types and the use of anagram and other indicators, and insights into the world of crossword setting and memorable clues, it is an indispensable companion for all cruciverbalists. The best-selling reference for crossword solvers and setters - Over 500,000 solutions for every kind of crossword - More than 2,500 crossword code words to alert you to cryptic ploys - New synonyms to give you up-to-the-minute answers - New topic lists to help you solve general knowledge clues - Over 19,600 'one-stop' entries, with both synonyms and encyclopedic material - Word lists sorted by length and then alphabetically to make finding solutions easy - Includes words, phrases, abbreviations, symbols, codes and other cryptic 'building blocks' - Packed with crossword jargon, anagram and other indicators and essential cryptic vocabulary - Draws on The Chambers Dictionary, the authoritative Chambers reference range and the vast Chambers crossword clue database Packed with expert advice from crossword masters: - Derek Arthur (1945-2010), co-editor of The Listener crossword in The Times and of the Chambers Crossword Dictionary, 2nd edition - Ross Beresford, former co-editor of The Listener crossword - Jonathan Crowther, better known to cryptic crossword solvers as Azed, having set crosswords for The Observer for almost 40 years - Don Manley, crossword setter for many quality newspapers under various pseudonyms (Duck, Quixote, Bradman, Giovanni) and Church Times crossword editor - Tim Moorey, one of the crossword setting team for The Sunday Times, crossword editor of The Week and author of How to Master The Times Crossword What is new in this edition? New solutions, synonyms, and topic lists This brand new edition, compiled from Chambers' highly acclaimed and vast crossword resources, has been fully updated with thousands of new solutions to be even more useful to crossword fans. New synonyms for publication such as 'podcast' and 'blog' bring the content bang up-to-the-minute. New topic lists such as 'curries' and 'geese' help solve general knowledge clues. All words are grouped by meaning, then by number of characters, then alphabetically, to make finding the solution quick and easy. Special cryptic crossword words which indicate anagrams, reversals, etc give hints and tips for solvers.
The world of Twitterbots, from botdom's greatest hits to bot construction to the place of the bot in the social media universe. Twitter offers a unique medium for creativity and curiosity for humans and machines. The tweets of Twitterbots, autonomous software systems that send messages of their own composition into the Twittersphere, mingle with the tweets of human creators; the next person to follow you on Twitter or to “like” your tweets may not a person at all. The next generator of content that you follow on Twitter may also be a bot. This book examines the world of Twitterbots, from botdom's greatest hits to the hows and whys of bot-building to the place of bots in the social media landscape. In Twitterbots, Tony Veale and Mike Cook examine not only the technical challenges of bending the affordances of Twitter to the implementation of your own Twitterbots but also the greater knowledge-engineering challenge of building bots that can craft witty, provocative, and concise outputs of their own. Veale and Cook offer a guided tour of some of Twitter's most notable bots, from the deadpan @big_ben_clock, which tweets a series of BONGs every hour to mark the time, to the delightful @pentametron, which finds and pairs tweets that can be read in iambic pentameter, to the disaster of Microsoft's @TayAndYou (which “learned” conspiracy theories, racism, and extreme politics from other tweets). They explain how to navigate Twitter's software interfaces to program your own Twitterbots in Java, keeping the technical details to a minimum and focusing on the creative implications of bots and their generative worlds. Every Twitterbot, they argue, is a thought experiment given digital form; each embodies a hypothesis about the nature of meaning making and creativity that encourages its followers to become willing test subjects and eager consumers of automated creation. Some bots are as malevolent as their authors. Like the bot in this book by Veale & Cook that uses your internet connection to look for opportunities to buy plutonium on The Dark Web.” —@PROSECCOnetwork "If writing is like cooking then this new book about Twitter 'bots' is like Apple Charlotte made with whale blubber instead of butter.” —@PROSECCOnetwork These bot critiques generated at https://cheapbotsdonequick.com/source/PROSECCOnetwork
