ProBlogger
ProBlogger

Author: Darren Rowse

Publisher: John Wiley & Sons

Published: 2010-04-23

Total Pages: 176

ISBN-13: 0470881747

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A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

Create to Learn
Create to Learn

Author: Renee Hobbs

Publisher: John Wiley & Sons

Published: 2017-09-05

Total Pages: 293

ISBN-13: 1118968344

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Want to learn something well? Make media to advance knowledge and gain new ideas. You don’t have to be a communication professional to create to learn. Today, with free and low-cost digital tools, everyone can compose videos, blogs and websites, remixes, podcasts, screencasts, infographics, animation, remixes and more. By creating to learn, people internalize ideas and express information creatively in ways that may inspire others. Create to Learn is a ground-breaking book that helps learners create multimedia texts as they develop both critical thinking and communication skills. Written by Renee Hobbs, one of the foremost experts in media literacy, this book introduces a wide range of conceptual principles at the heart of multimedia composition and digital pedagogy. Its approach is useful for anyone who sees the profound educational value of creating multimedia projects in an increasingly digital and connected world. Students will become skilled multimedia communicators by learning how to gather information, generate ideas, and develop media projects using contemporary digital tools and platforms. Illustrative examples from a variety of student-produced multimedia projects along with helpful online materials offer support and boost confidence. Create to Learn will help anyone make informed and strategic communication decisions as they create media for any academic, personal or professional project.

Get Seen
Get Seen

Author: Steve Garfield

Publisher: Wiley

Published: 2010-01-15

Total Pages: 256

ISBN-13: 0470606398

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The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. Examines success stories of how companies have used online video Presents a series of plans and tools that businesses can follow as they expand onto the social web Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.

Food Blogging For Dummies
Food Blogging For Dummies

Author: Kelly Senyei

Publisher: John Wiley & Sons

Published: 2012-03-08

Total Pages: 461

ISBN-13: 1118239385

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Bloggers and foodies everywhere will want this full-color book The only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers everything: how to identify your niche, design your site, find your voice, and create mouthwatering visuals of your best recipes and menus using dazzling lighting and effects. You'll learn how to optimize your blog for search, connect with social media, take your blog mobile, add widgets, and much more. Walks you through the technicalities of starting your own food blog Explores what you need to consider before your first post ever goes public Shows you how to create lip-smacking food visuals using special lighting and clever effects Explains SEO and how to make sure your site and recipes are searchable Goes into social media and how to use it effectively with your blog Here's everything you need to know about food blogging.

The Social Media Marketing Book
The Social Media Marketing Book

Author: Dan Zarrella

Publisher: "O'Reilly Media, Inc."

Published: 2009-11-13

Total Pages: 245

ISBN-13: 1449383106

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Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

E-Marketing
E-Marketing

Author: Stephen Dann

Publisher: Bloomsbury Publishing

Published: 2017-09-16

Total Pages: 488

ISBN-13: 023036473X

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Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

The Power of Passive Income
The Power of Passive Income

Author: Nightingale-Conant

Publisher: Entrepreneur Press

Published: 2019-02-19

Total Pages: 227

ISBN-13: 1613083963

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CREATE A LONG-TERM, NO-FUSS, WEALTH-BUILDING PLAN THAT WILL GET YOU OUT OF AN OFFICE CUBICLE FOR GOOD Entrepreneur Media has teamed up with Nightingale-Conant, the world leader in self-development, to show you how to escape the 9-to-5 rat race, harness the power of passive income, and earn a steady stream of cash while living your best life. Whether you want to escape your corporate life and start a side hustle, spend more time with your family while your real es-tate investment rakes in the cash, or build a financial nest egg for the future with a passive investment stream, The Power of Passive Income will get you started on your journey. You will learn how to: Assess your personal skills, resources, and lifestyle Identify passive income and time-for-money models Get out of your debt hole and into your nest egg Manage your income and expectations for success Generate a six-figure income with the right strategy for your goals Redefine wealth based on what matters to you Free yourself from the need to work for someone else—and make yourself rich instead. Maximize your income, minimize your stress level, and get the absolute most from every moment with The Power of Passive Income.

Tumblr For Dummies
Tumblr For Dummies

Author: Sue Jenkins

Publisher: John Wiley & Sons

Published: 2012-04-30

Total Pages: 169

ISBN-13: 1118370821

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Create a Tumblelog and start posting--this fun, portable guide shows you how Tumblr may be a microblogging platform, but there's nothing micro about it. There's no limit to what you can post in your blog--from text, photos, and links to audio, video, slideshows, and more. Now you can join the over 28 million Tumblelogs on Tumblr with this handy, portable guide. In the popular, For Dummies, easy-access style, this practical book shows you exactly what to do to get the most out of Tumblr. Set up your account, choose a theme, post from your computer or phone, see how to reblog content, and before you know it, you're off and Tumbling. Guides you in how to join and get the most out of Tumblr Shows you how to set up an account, choose a theme, customize your Tumblelog, and use the dashboard Explains how to follow other Tumblr users and reblog their content, and post from your browser, phone, or email Offers tips, trick, and techniques to make everything easy All the detail you need to get up and running on this fun microblogging platform is here, in Tumblr For Dummies Portable Edition.