Market Entry Strategies in Eastern Europe in the Context of the European Union
Market Entry Strategies in Eastern Europe in the Context of the European Union

Author: Michael Klug

Publisher: Springer Science & Business Media

Published: 2006-10-26

Total Pages: 211

ISBN-13: 3835004948

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Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.

Reconstruction and Production. Hearings Before the Select Committee on Reconstruction and Production, United States Senate, Sixty-sixth Congress, Third Session, Pursuant to S. Res. 350 Authorizing the Appointment of a Committee to Inquire Into the General Building Situation and to Report to the Senate Before December 1, 1920, Such Measures as May be Deemed Necessary to Stimulate and Foster the Development of Construction Work in All Its Forms ... Printed for the Use of the Select Committee on Reconstruction and Production
Reconstruction and Production. Hearings Before the Select Committee on Reconstruction and Production, United States Senate, Sixty-sixth Congress, Third Session, Pursuant to S. Res. 350 Authorizing the Appointment of a Committee to Inquire Into the General Building Situation and to Report to the Senate Before December 1, 1920, Such Measures as May be Deemed Necessary to Stimulate and Foster the Development of Construction Work in All Its Forms ... Printed for the Use of the Select Committee on Reconstruction and Production

Author: United States. Congress. Senate

Publisher:

Published: 1921

Total Pages: 1210

ISBN-13:

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