The Timeline of Presidential Elections
The Timeline of Presidential Elections

Author: Robert S. Erikson

Publisher: University of Chicago Press

Published: 2012-08-24

Total Pages: 221

ISBN-13: 0226922162

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In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.

The Reasoning Voter
The Reasoning Voter

Author: Samuel L. Popkin

Publisher: University of Chicago Press

Published: 2020-05-15

Total Pages: 335

ISBN-13: 022677287X

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The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post

The Persuadable Voter
The Persuadable Voter

Author: D. Sunshine Hillygus

Publisher: Princeton University Press

Published: 2014-04-24

Total Pages: 268

ISBN-13: 1400831598

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The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.

Presidential Campaigning in the Internet Age
Presidential Campaigning in the Internet Age

Author: Jennifer Stromer-Galley

Publisher:

Published: 2019

Total Pages: 305

ISBN-13: 0190694041

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As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

Attack Politics
Attack Politics

Author: Emmett H. Buell

Publisher:

Published: 2008

Total Pages: 376

ISBN-13:

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Ask most Americans, and they'll tell you that presidential campaigns get dirtier and more negative with every election. This text suggests that this may not be as true as we think, and shows that over the last dozen elections, negativity may have been well publicised but hasn't increased.

Leading Men
Leading Men

Author: Jackson Katz

Publisher: Interlink Publishing

Published: 2012-10-22

Total Pages: 286

ISBN-13: 1623710103

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Why Americans always elect men as presidents? It’s no secret that there is a wide—and growing—gender gap in American presidential politics. Over the past thirty years, Democrats have made major gains with women, while Republicans have been doing far better with men —especially white working class men. The question is why? In Leading Men, Jackson Katz argues that racial politics and economic anxieties are not enough to explain the dramatic gender divide in American voting patterns. Cutting against the grain of typical analyses of the gender gap that have focused almost exclusively on women, Katz trains his focus the other way around: on the male side of the equation. He offers stunning evidence that American presidential campaigns have evolved into nothing less than quadrennial referenda on competing versions of American manhood. And in the process, he never takes his eye off what this development means for women—as both candidates and citizens. Written in an engaging style that will appeal to general readers, political experts, and activists alike, Katz explores some of the major political developments, news events and campaign strategies that have made the presidency the center of a cultural conversation about manhood over the past few decades. Ranging from the election of the former Hollywood actor Ronald Reagan in 1980, through the election of Barack Obama in 2008, and into the 2012 campaign season, Katz zeroes in on how the very notion of what it means to be “presidential” has in many ways become synonymous with traditional definitions of manhood. Whether he is examining right-wing talk radio’s relentless attacks on the masculinity of Democratic candidates, or how fears of appearing weak and vulnerable end up shaping candidates’ actual policy positions, Katz offers a new way to understand the power of image in presidential politics. In the end, Leading Men offers nothing less than a paradigm-shifting way to understand the dynamics of presidential elections, and the very nature of the American presidency.

The Message Matters
The Message Matters

Author: Lynn Vavreck

Publisher: Princeton University Press

Published: 2009-07-26

Total Pages: 236

ISBN-13: 9780691139630

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Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.

By One Vote
By One Vote

Author: Michael Fitzgibbon Holt

Publisher:

Published: 2008

Total Pages: 330

ISBN-13:

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A fresh interpretation of the disputed presidential election of 1876 between Rutherford Hayes and Samuel Tilden, which was characterized by allegations of election fraud and a narrow victory by a single electoral vote. Many historians consider this election the precursor to the bitterly divisive 2000 Bush-Gore election.

Gilded Age Cato
Gilded Age Cato

Author: Charles W. Calhoun

Publisher: University Press of Kentucky

Published: 2014-07-15

Total Pages: 289

ISBN-13: 0813161797

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Union general, federal judge, presidential contender, and cabinet officer—Walter Q. Gresham of Indiana stands as an enigmatic character in the politics of the Gilded Age, one who never seemed comfortable in the offices he sought. This first scholarly biography not only follows the turns of his career but seeks also to find the roots of his disaffection. Entering politics as a Whig, Gresham shortly turned to help organize the new Republican Party and was a contender for its presidential nomination in the 1880s. But he became popular with labor and with the Populists and closed his political career by serving as secretary of state under Grover Cleveland. In reviewing Gresham's conduct of foreign affairs, Charles W. Calhoun disputes the widely held view that he was an economic expansionist who paved the way for imperialism. Gresham, instead, is seen here as a traditionalist who tried to steer the country away from entanglements abroad. It is this traditionalism that Calhoun finds to be the clue to Gresham's career. Troubled with self-doubt, Gresham, like the Cato of old, sought strength in a return to the republican virtues of the Revolutionary generation. Based on a thorough use of the available resources, this will stand as the definitive biography of an important figure in American political and diplomatic history, and in its portrayal of a man out of step with his times it sheds a different light on the politics of the Gilded Age.