Podcast Academy: The Business Podcasting Book

Podcast Academy: The Business Podcasting Book

Author: Michael Geoghegan

Publisher: CRC Press

Published: 2012-07-26

Total Pages: 447

ISBN-13: 1136031944

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Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!


Podcast Academy

Podcast Academy

Author: Michael Woodland Geoghegan

Publisher: Taylor & Francis

Published: 2008

Total Pages: 448

ISBN-13: 024080967X

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Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars.


Seventh Grade Vs. the Galaxy

Seventh Grade Vs. the Galaxy

Author: Joshua S. Levy

Publisher: Carolrhoda Books

Published: 2019-03-05

Total Pages: 292

ISBN-13: 1541528107

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In 2299, seventh-grader Jack and his classmates find themselves in hostile alien territory after Jack accidentally launches their rickety public schoolship light years away from home.


The School of Greatness

The School of Greatness

Author: Lewis Howes

Publisher: Rodale

Published: 2015-10-27

Total Pages: 274

ISBN-13: 1623365961

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When a career-ending injury left elite athlete and professional football player Lewis Howes out of work and living on his sister’s couch, he decided he needed to make a change for the better. He started by reaching out to people he admired, searching for mentors, and applying his past coaches’ advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host. In The School of Greatness, Howes shares the essential tips and habits he gathered in interviewing “the greats” on his wildly popular podcast of the same name. In discussion with people like Olympic gold medalist Shawn Johnson and Pencils of Promise CEO Adam Braun, Howes figured out that greatness is unearthed and cultivated from within. The masters of greatness are not successful because they got lucky or are innately more talented, but because they applied specific habits and tools to embrace and overcome adversity in their lives. A framework for personal development, The School of Greatness gives you the tools, knowledge, and actionable resources you need to reach your potential. Howes anchors each chapter with a specific lesson he culled from his greatness “professors” and his own experiences to teach you how to create a vision, develop hustle, and use dedication, mindfulness, joy, and love to reach goals. His lessons and practical exercises prove that anyone is capable of achieving success and that we can all strive for greatness in our everyday lives.


Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results

Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results

Author: Mike Rother

Publisher: McGraw Hill Professional

Published: 2009-09-04

Total Pages: 363

ISBN-13: 0071639853

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"Toyota Kata gets to the essence of how Toyota manages continuous improvement and human ingenuity, through its improvement kata and coaching kata. Mike Rother explains why typical companies fail to understand the core of lean and make limited progress—and what it takes to make it a real part of your culture." —Jeffrey K. Liker, bestselling author of The Toyota Way "[Toyota Kata is] one of the stepping stones that will usher in a new era of management thinking." —The Systems Thinker "How any organization in any industry can progress from old-fashioned management by results to a strikingly different and better way." —James P. Womack, Chairman and Founder, Lean Enterprise Institute "Practicing the improvement kata is perhaps the best way we've found so far for actualizing PDCA in an organization." —John Shook, Chairman and CEO, Lean Enterprise Institute This game-changing book puts you behind the curtain at Toyota, providing new insight into the legendary automaker's management practices and offering practical guidance for leading and developing people in a way that makes the best use of their brainpower. Drawing on six years of research into Toyota's employee-management routines, Toyota Kata examines and elucidates, for the first time, the company's organizational routines--called kata--that power its success with continuous improvement and adaptation. The book also reaches beyond Toyota to explain issues of human behavior in organizations and provide specific answers to questions such as: How can we make improvement and adaptation part of everyday work throughout the organization? How can we develop and utilize the capability of everyone in the organization to repeatedly work toward and achieve new levels of performance? How can we give an organization the power to handle dynamic, unpredictable situations and keep satisfying customers? Mike Rother explains how to improve our prevailing management approach through the use of two kata: Improvement Kata--a repeating routine of establishing challenging target conditions, working step-by-step through obstacles, and always learning from the problems we encounter; and Coaching Kata: a pattern of teaching the improvement kata to employees at every level to ensure it motivates their ways of thinking and acting. With clear detail, an abundance of practical examples, and a cohesive explanation from start to finish, Toyota Kata gives executives and managers at any level actionable routines of thought and behavior that produce superior results and sustained competitive advantage.


Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show

Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show

Author: David Hooper

Publisher: Big Podcast

Published: 2019-03-12

Total Pages: 326

ISBN-13: 1608428885

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Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.


Podcasting

Podcasting

Author: Jeremy Wade Morris

Publisher: John Wiley & Sons

Published: 2024-05-31

Total Pages: 154

ISBN-13: 1509557350

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Podcasting burst onto the media landscape in the early 2000s. At the time, there were hopes it might usher in a new wave of amateur and professional cultural production and represent an alternate model for how to produce, share, circulate and experience new voices and perspectives. Twenty years later, podcasting is at a critical juncture in its young history: a moment where the early ideals of open standards and platform-neutral distribution are giving way to services that prioritize lean-back listening and monetizable media experiences. This book provides an accessible and comprehensive account of one of digital media’s most vibrant formats. Focusing on the historical changes shaping podcasts as a media format, the book explores the industrial, technological and cultural components of podcasting alongside case studies of various podcasts, industry publications, and streaming audio platforms (e.g. Spotify, Google and Apple Podcasts). Jeremy Morris argues that as streaming platforms push to make podcasting more industrialized, accessible, user-friendly and similar to other audio media like music or audiobooks, they threaten podcasting’s early, though always unrealized, promises. This is the go-to introduction for students and researchers of media, communication and cultural studies, as well as readers who enjoy making and listening to podcasts.


Best Pick

Best Pick

Author: John Dorney

Publisher: Rowman & Littlefield

Published: 2022-02-15

Total Pages: 333

ISBN-13: 153816311X

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A fascinating history of motion pictures through the lens of the Academy Awards, the Best Picture winners, and the box-office contenders. In Best Pick: A Journey through Film History and the Academy Awards, John Dorney, Jessica Regan, and Tom Salinsky provide a captivating decade-by-decade exploration of the Oscars. For each decade, they examine the making of classic films, trends and innovations in cinema, behind-the-scenes scandals at the awards ceremony, and who won and why. Twenty films are reviewed in-depth, alongside ten detailed “making-of” accounts and capsule reviews of every single Best Picture winner in history. In addition, each Best Picture winner is carefully scrutinized to answer the ultimate question: “Did the Academy get it right?” Full of wonderful stories, cogent analysis, and fascinating insights, Best Pick is a witty and enthralling look at the people, politics, movies, and trends that have shaped our cinematic world.


Secret of the Storm

Secret of the Storm

Author: Beth McMullen

Publisher: Simon and Schuster

Published: 2022-03-01

Total Pages: 320

ISBN-13: 1534482873

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Seekers of the Wild Realm meets My Diary from the Edge of the World in this poignant and “action-packed” (School Library Journal) story of a lonely girl who befriends a kitten that might be much more—the first in a new series from author of Mrs. Smith’s Spy School for Girls, Beth McMullen! Twelve-year-old Cassie King’s father always told her the universe was on her side. All she had to do was work hard and things would go her way. But then Cassie’s father died, her mom retreated into herself, and her best friend traded her in for the popular crowd at school. The only thing Cassie still has is the volunteer work she does at the local library, a place where she can leave her troubles behind. Unfortunately, classmate and school outcast Joe Robinson is always there doing the same thing. One day, while Cassie and Joe are leaving the library, a bizarre storm hits, trapping them in a narrow alley. In the storm’s aftermath, Cassie discovers a bedraggled little kitten abandoned in a smelly dumpster. Cassie feels an immediate connection to the kitten and takes him home. But the kitten—who Cassie names Albert—is a little odd, with impossible strength and agility for a creature his size. At one point, Cassie swears she sees plumes of smoke rising from his water bowl, and one afternoon, while Albert is alone in her room, a strange symbol appears on the closet door. With new friend Joe’s help, Cassie figures out the symbol is a map. But a map to what? The friends soon discover that Albert is much more than he appears and is in grave danger. He needs Cassie’s help in ways she never could have imagined. Keeping him safe is the first thing Cassie has believed in for a long time. But is she strong enough to face down a sinister enemy moving ever closer and protect everything she loves?


Podcast Solutions

Podcast Solutions

Author: Michael W. Geoghegan

Publisher: Apress

Published: 2008-03-15

Total Pages: 267

ISBN-13: 1430204737

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A much-needed work focusing on one of the e-community’s hottest topics, this is the second edition of a book that covers both video and audio podcasts, as well as updated software and resources. This edition is much improved and updated to cover the latest gear that readers and podcasters want to learn about. Critically, the book also shows how to create video as well as audio podcasts. It provides all the reader needs to know to get heard and now seen online, regardless of his or her level of experience and technical knowledge.