[PDF] Full Paramount World Download eBook

Paramount

Author: Steven Bingen

Publisher: Rowman & Littlefield

Published: 2016-12-31

Total Pages: 311

ISBN-13: 1630762016

Paramount: City of Dreams brings to life the operations of the world’s grandest movie lot as never before by opening its famous gates and revealing – for the first time – the wonderful myriad of soundstages and outdoor sets where, for one hundred years, Paramount has produced the world’s most famous films. With hundreds and hundreds of rare and unpublished photographs in color and black & white, readers are launched aboard a fun and entertaining “virtual tour” of Hollywood’s first, most famous and most mysterious motion picture studio. Paramount is a self-contained city. But unlike any community in the real world, this city’s streets and lawns, its bungalows and backlots, will be familiar even to those who have never been there. Now, for the first time, these much-filmed, much-haunted acres will be explored and the mysteries and myths peeled away – bringing into focus the greatest of all of Hollywood’s legendary dream factories.

Advertising to Baby Boomers

Author: Chuck Nyren

Publisher: Paramount Market Publishing

Published: 2005

Total Pages: 160

ISBN-13: 9780976697312

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Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just want to retreat to their younger years, Nyren explains that Boomers are not hung up on age. "Who actually thinks about his or her age all the time, or even very often?" he asks. "Contrary to social commentators, the media, and certainly advertising agencies, most of the time we are who we are: people in our middle age, and not much different but a little different than other generations were in their middle ages. We're not jumping in mosh pits while juggling cans of soda, trying to be eighteen again.