The Wiley Blackwell Companion to Tourism
The Wiley Blackwell Companion to Tourism

Author: C. Michael Hall

Publisher: John Wiley & Sons

Published: 2024-08-26

Total Pages: 773

ISBN-13: 1119753740

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The first authoritative overview of tourism studies published post-COVID-19 The Wiley Blackwell Companion to Tourism remains a definitive reference in this interdisciplinary field. Edited and authored by leading scholars from around the world, this state-of-the-art volume provides a comprehensive critical overview of tourism studies across the social sciences. In-depth yet accessible chapters combine established theories and cutting-edge developments and analysis, addressing a wide range of current and emerging topics, issues, debates, and themes. The second edition of the Companion reflects the complexity of the changing field, incorporating new developments, diverse theories, core themes, and fresh perspectives throughout. New and revised chapters explore the organization and practice of tourism, pressing health, economic, social, and environmental challenges, the impact of the COVID-19 pandemic on tourism and the tourist industry, empowerment, placemaking, mindfulness and wellbeing, resident attitudes towards tourism, Chinese outbound tourism, public transport, long-distance walking, and more. Covers the full spectrum of tourism studies, including its connections to geography, sociology, urban studies, sustainability, marketing, management, globalization, and policy Outlines exciting new and emerging approaches, theoretical foundations, and major developments in tourism studies Offers perspectives on major topics including the role of tourism in the Anthropocene, global and local change, resilience, innovation, and consumer and business behavior Sets an agenda for future tourism research and reviews significant issues in theory, method, and practice Features new contributions from an international panel of younger scholars and established researchers With a wealth of up-to-date bibliographic references and extensive coverage of the tourism-related literature, The Wiley Blackwell Companion to Tourism, Second Edition, is required reading for undergraduate students, postgraduate researchers, lecturers, and academic scholars in tourism studies, tourism management, tourism geography, tourism theory, sociology, urban studies, and globalization, as well as professionals working in tourism and hospitality management worldwide.

The Blackwell Companion to Criminology
The Blackwell Companion to Criminology

Author: Colin Sumner

Publisher: John Wiley & Sons

Published: 2008-04-15

Total Pages: 544

ISBN-13: 0470998954

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The Blackwell Companion to Criminology provides a contemporary and global resource to scholarship in both classical and topical areas of criminology. Written accessibly, and with its international perspective and first-rate scholarship, this is truly the first global handbook of criminology. Editors and contributors are international experts in criminology, offering a comparative perspective on theories and systems Contains full discussion of key debates and theories, the implications of new topics, studies and ideas, and contemporary developments Coverage includes: class, gender, and race, criminal justice, juvenile delinquency, punishment, mass media, international crimes, and social control

Brand Psychology
Brand Psychology

Author: Laura Busche

Publisher: Taylor & Francis

Published: 2023-11-17

Total Pages: 301

ISBN-13: 1000986225

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Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated. Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, social learning and persuasion, identity design, and sensory branding to attract and retain their ideal customers. Each chapter presents insights from academic consumer behavior studies, real-life cases from inspiring brands, and unique visual learning tools including infographics, worksheets, and timelines. Ultimately, it serves as a tool to bridge the gap between scientists and entrepreneurs, offering clear, research-backed ideas to drive brand growth and reach human beings in a meaningful way during a time of independent brands and global connectivity. This transformative book shows readers how to: Develop memorable brands that resonate with their target audience Create powerful brand stories, archetypes, and strategies for growth Navigate brand management with mindful communication and active shaping of associations Containing cutting-edge brand-building tools, this book is a must-read for students and practitioners in brand management, marketing, design management, graphic design, business, advertising, and related spaces that aim to craft an identity that turns heads and hearts.

New Consumer Behavior Theories from Japan
New Consumer Behavior Theories from Japan

Author: Akira Shimizu

Publisher: Springer Nature

Published: 2021-04-20

Total Pages: 219

ISBN-13: 9811611270

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This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers’ decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to search for information even for low-involvement products. The consumers’ decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called “circulation marketing”. Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Author: Jon M. Hawes

Publisher: Springer

Published: 2015-05-12

Total Pages: 714

ISBN-13: 3319170554

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This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Wiley Blackwell Handbook of the Psychology of Positivity and Strengths-Based Approaches at Work
The Wiley Blackwell Handbook of the Psychology of Positivity and Strengths-Based Approaches at Work

Author: Lindsay G. Oades

Publisher: John Wiley & Sons

Published: 2016-12-08

Total Pages: 584

ISBN-13: 1118977637

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A state-of-the-art psychological perspective on positivity and strengths-based approaches at work This handbook makes a unique contribution to organizational psychology and HRM by providing comprehensive international coverage of the contemporary field of positivity and strengths-based approaches at work. It provides critical reviews of key topics such as resilience, wellbeing, hope, motivation, flow, authenticity, positive leadership and engagement, drawing on the work of leading thinkers including Kim Cameron, Shane Lopez, Peter Clough and Robert Biswas-Diener.

Marketing Tourism and Hospitality
Marketing Tourism and Hospitality

Author: Richard George

Publisher: Springer Nature

Published: 2021-05-08

Total Pages: 509

ISBN-13: 3030641112

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This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Consumer Culture
Consumer Culture

Author: Douglas Goodman

Publisher: Bloomsbury Publishing USA

Published: 2003-11-17

Total Pages: 268

ISBN-13: 1576079767

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An engrossing review of the development of global consumerism and its impact on sociological issues. The phrase "shop till you drop" has become as American as apple pie and the trend does not appear to be slowing. Consumer Culture begins with the history of the consumer culture, which reveals that our fascination with consuming shows not only the hidden significance of everyday items, such as sugar and fashionable clothing, but also reveals the uniqueness of our way of life. Consumer Culture also presents the views of economists and sociologists who see consumption as an expression of freedom. The book covers the social impact of consumption, examining such dubious milestones as physical attacks upon McDonald's and Starbucks, and best sellers that are critical of consumption. There is coverage of important research, such as whether consumers are making rational or impulsive choices and the effect of advertising on children.