Odyssey in International Markets

Odyssey in International Markets

Author: Christian Volpe Martincus

Publisher: Inter-American Development Bank

Published: 2010-01-01

Total Pages: 288

ISBN-13: 1597821233

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Despite progress in communication technologies, lack of information still severely handicaps companies seeking to operate in international markets. Furthermore, the investments that these companies must make to gather the information required to trade with foreign markets may yield reduced returns and may consequently be low from a social point of view as third parties may derive benefits from this same information. Thus, lack of information may negatively affect trade, and thereby productivity and economic growth. For these reasons, firms carrying out export projects may require support to overcome information barriers. This is precisely the service that export promotion organizations provide. But, there is little evidence on how well these organizations perform this task. Export promotion is costly, and the resources used might be better employed elsewhere. In order to ascertain that these resources are, in fact, being well invested, it must be first determined whether the policy initiatives they finance have an impact on those variables that are supposed to affect, in this case, exports. Making this determination is the aim of this report. This study first makes a comprehensive analysis of export promotion organizations in some three dozens of countries and regions; and second, it provides robust evaluations, using state-of-the-art econometrics and original data sets purposely compiled, of the impacts that policies have had on export outcomes of countries and firms. Findings reported in this study suggest that trade promotion has been effective in facilitating export expansion, especially along the extensive margin. At the same time, the report points the need for further research to gain deeper insights into its relative merits.


International Marketing in the Fast Changing World

International Marketing in the Fast Changing World

Author: Shaoming Zou

Publisher: Emerald Group Publishing

Published: 2015-11-03

Total Pages: 305

ISBN-13: 1785602322

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Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.


Odyssey --The Business of Consulting

Odyssey --The Business of Consulting

Author: Imelda K. Butler

Publisher: CRC Press

Published: 2015-05-14

Total Pages: 218

ISBN-13: 1498729134

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This book provides consultants with a career framework to build, grow, and transform their consulting businesses by becoming brilliant at the basics. The Odyssey process challenges current thinking and offers a methodology to help readers rise to the top of the profession by applying leading-edge techniques and methodologies.An ideal companion to t


International Business: Concepts, Methodologies, Tools, and Applications

International Business: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2016-03-17

Total Pages: 2441

ISBN-13: 1466698152

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Business transactions and partnerships across borders have become easier than ever due to globalization and global digital connectivity. As part of this shift in the business sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business globally. International Business: Concepts, Methodologies, Tools, and Applications presents the latest research innovations focusing on cross-cultural communications and training, international relations, multinational enterprises, outsourcing, international business strategies, and competitive advantage in the global marketplace. This publication is an exhaustive multi-volume work essential to academic and corporate libraries who serve researchers, scholars, business executives and professionals, and graduate-level business students.


Strategic Sales and Strategic Marketing

Strategic Sales and Strategic Marketing

Author: Nikala Lane

Publisher: Routledge

Published: 2013-10-18

Total Pages: 147

ISBN-13: 1317982282

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There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to profitable customers. This topic is of major relevance to scholars in both the sales and marketing domains, and this relevance is underlined by the intense interest of managers and companies in how this field is changing. This collection is a unique gathering of views on the critical issues to be confronted in the strategizing of the sales function, from distinguished scholars from throughout the world. Their focus is on the linkages between strategic marketing and the corollary of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.


International Marketing in the Network Economy

International Marketing in the Network Economy

Author: F. Kohlbacher

Publisher: Springer

Published: 2007-10-23

Total Pages: 275

ISBN-13: 0230288367

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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.


Panama Odyssey

Panama Odyssey

Author: William J. Jorden

Publisher: University of Texas Press

Published: 2013-12-18

Total Pages: 1175

ISBN-13: 0292718306

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“This magnificent diplomatic memoir-history by the American ambassador to Panama at the time should be required reading for every diplomat . . . A classic.” —Foreign Affairs The Panama Canal Treaties of 1977 were the most significant foreign policy achievement of the Carter administration. Most Latin American nations had regarded the 1903 treaty and its later minor modifications as vestiges of “American colonialism” and obstacles to any long-term, stable relationship with the United States. Hence, at a time when conflicts were mushrooming in Central America, the significance of the new Panama treaties cannot be overestimated. Former Ambassador to Panama William J. Jorden has provided the definitive account of the long and often contentious negotiations that produced those treaties. It is a vividly written reconstruction of the complicated process that began in 1964 and ended with ratification of the new pacts in 1978. Based on his personal involvement behind the scenes in the White House (1972–1974) and in the United States Embassy in Panama (1974–1978), Jorden has produced a unique living history. Access to documents and the personalities of both governments and, equally important, Jorden’s personal recollections of participants on both sides make this historical study an incomparable document of U. S. foreign relations. In sum, this is a history, a handbook on diplomacy, a course in government, and a revelation of foreign policy in action, all based on a fascinating and controversial episode in the US experience. “Jordan’s closely knit account of those negotiations brings the whole question of colonialism into stark focus . . . a vivid account of diplomacy in action.” —The Christian Science Monitor


Marketing Research

Marketing Research

Author: Daniel Nunan

Publisher: Pearson UK

Published: 2020

Total Pages: 1658

ISBN-13: 1292308761

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"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--


Embedded Librarianship

Embedded Librarianship

Author: Alice L. Daugherty

Publisher: Bloomsbury Publishing USA

Published: 2013-09-23

Total Pages: 259

ISBN-13:

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In the ongoing evolution of the academic library, embedded librarianship has become an important topic of debate across levels and departments. This book delves into the concept, examining everything from theory to best practices. Is the embedded librarian an equal partner in the course, or is the librarian perceived as a "value-added" extra? What is the place of technology in this effort? Is there a line librarians should not cross? Taking into account both theory and practice to discuss multiple facets of the subject, Embedded Librarianship: What Every Academic Librarian Should Know thoroughly examines these questions and more from the perspectives of experienced embedded librarian contributors who have worked in higher education settings. The chapters illuminate the benefits and challenges of embedding, explain the planning required to set up an embedded course, identify the different forms of embedding, and consider information literacy instruction in various contexts. Readers who will benefit from this work include not only academic librarians but any professor who wants their students to be able to do better research in their fields.