"Investigating the wave of unionization that has seen over 60 digital and legacy media outlets unionize since 2015, this book explores how a flash of organizing by digital-first journalists has become a full-blown movement to unionize journalism, particularly in the United States. Through in-depth interviews with journalists and organizers, New Media Unions maps the process of labor organizing, foregrounding journalists' voices and documenting a historic and ongoing moment in the digital media industry. Cohen and de Peuter examine what motivates union drives, then follow journalists through the making of a union from scratch. They explore how journalists strategically self-organize, apply their communication skills to alternative ends, generate affective bonds of solidarity, and build power to confront anti-union campaigns and bargain first contracts, winning significant gains and drafting a new labor code for journalism in a digital age. This book demonstrates that if journalism is to have a future, it must be organized. New Media Unions provides a counter-perspective on an industry in flux, whose protagonists-young journalists facing precarious futures-are using collective organizing to articulate a bottom-up vision for journalism's future. This is a valuable resource for academics and researchers interested in political economy, journalism studies, and labor studies"--
Investigating the wave of unionization that has seen over 60 digital and legacy media outlets unionize since 2015, this book explores how a flash of organizing by digital-first journalists has become a full-blown movement to unionize journalism, particularly in the United States. Through in-depth interviews with journalists and organizers, New Media Unions maps the process of labor organizing, foregrounding journalists’ voices and documenting a historic and ongoing moment in the digital media industry. Cohen and de Peuter examine what motivates union drives, then follow journalists through the making of a union from scratch. They explore how journalists strategically self-organize, apply their communication skills to alternative ends, generate affective bonds of solidarity, and build power to confront anti-union campaigns and bargain first contracts, winning significant gains and drafting a new labor code for journalism in a digital age. This book demonstrates that if journalism is to have a future, it must be organized. New Media Unions provides a counter-perspective on an industry in flux, whose protagonists—young journalists facing precarious futures—are using collective organizing to articulate a bottom-up vision for journalism’s future. This is a valuable resource for academics and researchers interested in political economy, journalism studies, and labor studies. Book website: www.newmediaunions.com
First published in 1998, this volume asks: are groups or organisations beyond the sphere of Westminster politics doomed to be marginalised in mainstream news coverage, or can the currently fashionable emphasis upon media techniques and 'spin doctoring' offer such non-official news sources a means of securing media success?. This question is now surfacing as a major issue within politics and cultural debates, as well as within the sociology of the mass media and communication studies. We are living through a period of remarkable transformation in politics, culture and social arrangements. Communications experts in the 'new Labour' camp believe that trade unions must respond by becoming more sophisticated in their use of the media and marketing techniques; and by employing new vocabularies for communicating their messages to the public. However, can trade unions succeed in using the tricks of the 1990s spin doctor to restore their position?. This study uses extensive interviews with leading national newspaper journalists and senior figures within trade unions to explore the question. Drawing upon unique archive material the study points to the importance of government in fostering or undermining branches of journalism including coverage of labour relations.
Christopher R. Martin argues that the mainstream news media (and the large corporations behind them) put the labor movement in a bad light even while avoiding the appearance of bias. Martin has found that the news media construct "common ground" narratives between labor and management positions by reporting on labor relations from a consumer perspective. Martin identifies five central storytelling frames using this consumer orientation that repeatedly emerged in the news media coverage of major labor stories in the 1990s: the 1991–94 shutdown of the General Motors Willow Run Assembly Plant in Ypsilanti, Michigan; the 1993 American Airlines flight attendant strike; the 1994–95 Major League Baseball strike, the 1997 United Parcel Service strike, and the 1999 protests against the World Trade Organization's conference in Seattle. In Martin's view, the news media's consumer "take" on the labor movement has the effect of submerging issues of citizenship, political activity, and class relations, and elevating issues of consumption and the myth of a class-free America. Instead of facilitating a public sphere, the democratic ideal in which the public can engage in discovery and rational-critical debate, Martin says, news organizations have fostered a consumer sphere, in which public discourse and action is defined in terms of consumer interests—the impact of strikes, lock-outs, shut-downs, and protests on the general consumer economy and the price, quality, and availability of things such as automobiles, airline flights, and baseball tickets.
This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age.
An anthology of more than 60 articles documenting the history and the how-tos of social justice unionism. Together, they describe the growing movement to forge multiracial alliances with communities to defend and transform public education.
As the American labour movement mobilizes for a major resurgence through new organizing, this text presents research on union organizing strategies. The introduction defines the context of the current climate and subsequent chapters include community-based organizing and building
The decline in private sector unions in America is well documented, but some unions have bucked this trend, most notably the 2.1 million member Service Employees International Union. Its former president liked to say: "We use the power of persuasion first. If it doesn't work, we try the persuasion of power." The targets of SEIU's corporate campaigns find themselves on the defensive and, tied to traditional public responses, are often flummoxed by the intensity and thoroughness of the SEIU's efforts. There is, however, a new arrow in the quiver that can be used by firms that are being attacked in a corporate campaign. Social media offers an effective remedy, if used early, thoughtfully, and decisively. This book tells the story of one such counter-campaign, a story of how a blog held off the most powerful union in America. With a foreword by Professor David P. Boyd, D'Amore-McKim School of Business, Northeastern University "What a fascinating story! This is a powerful lesson in winning a battle of perception with the modern tools of transparency and internet speed." Roni Zeiger MD, CEO Smart Patients "Corporate campaigns by unions seek to bypass secret ballot elections that are provided for workers under current law. It was the genius of Paul Levy to capitalize on that anti-democratic deficiency in the union's approach by shining the full light of exposure on this tactic. Supreme Court Justice Louis Brandeis said that "Sunlight is said to be the best of disinfectants" and Paul's use of social media and his blog was just the disinfectant needed to show a curious public that SEIU's campaign against Beth Israel Deaconess was no public service, but a frequently outrageous effort at self-promotion and union organizing without having to do the actual hard work of persuading employees to vote that a union was truly in the workers' interest." Kenneth C. Robbins, JD, President, Illinois Hospital Association (1983-2009) "Paul Levy, an innovative, caring, thoughtful, and strategic hospital CEO, writes convincingly how he used a blog, a low cost vehicle, to help counter a well-financed union corporate campaign that sought a neutrality agreement and card check. This fascinating story deserves to be read, it offers lots of insights and useful lessons." Fred K. Foulkes, Professor of Organizational Behavior, Boston University "Just as we have seen Arab Spring erupt from chaos because of the use of new forms of social media, and Ai Weiwei thwart the Chinese government with his use of the internet to spread his freedom message, Paul Levy's effective use of the blogosphere to frame and advance his side of a union-management conflict illustrates how leaders can use social media effectively in a modern era of health care and business. "Levy artfully tells the story of getting his hospital's message out without having a war chest to spend on public relations. His persistent and effective use of social media evened the playing field and allowed him to keep diverse audiences informed and engaged." Harris A. Berman, M.D., Boston
Two friends—a Democrat and a Republican—travel across America "on a deeply personal journey through the heart of a divided nation . . . to find growth, hope and fundamental strength in their own lives" (Bob Woodward) and the country they love, in good times and bad. In the year before Donald Trump was elected president, Jordan Blashek, a Republican Marine, and Chris Haugh, a Democrat and son of a single mother from Berkeley, CA, formed an unlikely friendship. Jordan was fresh off his service in the Marines and feeling a bit out of place at Yale Law School. Chris was yearning for a sense of mission after leaving Washington D.C. Over the months, Jordan and Chris's friendship blossomed not in spite of, but because of, their political differences. So they decided to hit the road in search of reasons to strengthen their bond in an era of strife and partisanship. What follows is a three-year adventure story, across forty-four states and along 20,000 miles of road to find out exactly where the American experiment stands at the close of the second decade of the twenty-first century. In their search, Jordan and Chris go from the tear gas-soaked streets of a Trump rally in Phoenix, Arizona to the Mexican highways running between Tijuana and Juarez. They witness the full scope of American life, from lobster trawlers and jazz clubs of Portland and New Orleans to the streets of Tulsa, Oklahoma and the prisons of Detroit, where former addicts and inmates painstakingly put their lives back together. Union is a road narrative, a civics lesson, and an unforgettable window into one epic friendship. We ride along with Jordan and Chris for the whole journey, listening in on front-seat arguments and their conversations with Americans from coast to coast. We also peer outside the car to understand America's hot-button topics, including immigration, mass incarceration, and the military-civilian divide. And by the time Jordan and Chris kill the engine for the last time, they answer one of the most pressing questions of our time: How far apart are we really?
From longtime labor organizer Jane McAlevey, a vital call-to-arms in favor of unions, a key force capable of defending our democracy For decades, racism, corporate greed, and a skewed political system have been eating away at the social and political fabric of the United States. Yet as McAlevey reminds us, there is one weapon whose effectiveness has been proven repeatedly throughout U.S. history: unions. In A Collective Bargain, longtime labor organizer, environmental activist, and political campaigner Jane McAlevey makes the case that unions are a key institution capable of taking effective action against today’s super-rich corporate class. Since the 1930s, when unions flourished under New Deal protections, corporations have waged a stealthy and ruthless war against the labor movement. And they’ve been winning. Until today. Because, as McAlevey shows, unions are making a comeback. Want to reverse the nation’s mounting wealth gap? Put an end to sexual harassment in the workplace? End racial disparities on the job? Negotiate climate justice? Bring back unions. As McAlevey travels from Pennsylvania hospitals, where nurses are building a new kind of patient-centered unionism, to Silicon Valley, where tech workers have turned to old-fashioned collective action, to the battle being waged by America’s teachers, readers have a ringside seat at the struggles that will shape our country—and our future.
