Policy and Marketing Strategies for Digital Media
Policy and Marketing Strategies for Digital Media

Author: Yu-li Liu

Publisher: Routledge

Published: 2014-04-16

Total Pages: 403

ISBN-13: 1317744101

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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Japanese Telecommunications
Japanese Telecommunications

Author: Ruth Taplin

Publisher: Routledge

Published: 2006-02-01

Total Pages: 249

ISBN-13: 1134208154

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Presenting a comprehensive survey of the telecommunications industry in Japan, Taplin and Wakui cover the different sectors of the industry – including mobile, broadband and satellite, whilst considering key questions such as the structure and economics of the industry, government policy, and international relations issues connected to the industry. The volume brings together unique analysis by renowned experts in the telecommunications field. One major overall problem is that, unlike many other industries, Japan has lagged behind other countries in telecommunications. Japanese Telecommunications considers why this should be so, showing how far this is attributable to an unmodernized industry structure, and assessing the measures being taken to address the problem. After over a decade of struggle, Japan has recorded rapid uptake of broadband, and Japanese advanced mobile services have become increasingly successful on a global scale. Japan has also undergone regulatory reform, and competition policy is now given top priority by government. Taplin and Wakui examine the most recent developments and provide signposts for the future.

Telecommunications Policies of Japan
Telecommunications Policies of Japan

Author: Hitoshi Mitomo

Publisher: Springer Nature

Published: 2020-01-11

Total Pages: 292

ISBN-13: 9811510334

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This book provides a detailed description of Japan’s telecommunications policies. It discusses how Japan has addressed a variety of policy challenges ranging from traditional regulatory issues, such as the provision of a universal service, to the latest tasks, including the promotion of cutting-edge technologies. Japan is a global leader in information and communication technologies (ICT). In addition to technological advances, an impressive nationwide optical-fiber and advanced mobile network infrastructure has been developed, which has boosted the economy and benefited society. The Ministry of Internal Affairs and Communications (MIC) has played an important role in ICT deployment. Japan has a unique ICT policy framework that does not separate regulation and promotion, unlike many other countries, which have an independent regulator. However, since relatively little information has been provided in English, it has been difficult to learn much about Japan’s policies. Written by specialists from MIC, industry and academia, this is the first collaborative work to provide a comprehensive discussion of Japan’s ICT policies, allowing readers to gain an understanding of the topic.

Convergence of Telecommunications and Broadcasting in Japan, United Kingdom and Germany
Convergence of Telecommunications and Broadcasting in Japan, United Kingdom and Germany

Author: Koichiro Agata

Publisher: Routledge

Published: 2013-01-11

Total Pages: 159

ISBN-13: 1136126988

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The convergence of telecommunications and broadcasting raises many questions. What form will convergence take in the future? When convergence produces new opportunities in the information, education and entertainment markets, what sort of rules of the game will be required? How will the players behave in these new markets? What policies might be needed?

Broadband Telecommunications Technologies and Management
Broadband Telecommunications Technologies and Management

Author: Riaz Esmailzadeh

Publisher: John Wiley & Sons

Published: 2016-03-04

Total Pages: 376

ISBN-13: 111899566X

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The focus of this book is broadband telecommunications: both fixed (DSL, fiber) and wireless (1G-4G). It uniquely covers the broadband telecom field from technological, business and policy angles. The reader learns about the necessary technologies to a certain depth in order to be able to evaluate and analyse competing technologies. The student can then apply the results of the technology analysis to business (revenues and costs, market size, etc) to evaluate how successful a technology may be in the market place. Technology and business analyses lead to policy analysis and how government deal with rolling out of broadband networks; content (such as text, audio and video) delivered over them. Furthermore, how government may ensure a competitive and fair environment is maintained for service provision. The book is unique in its approach as it prepares the student to evaluate products from three different viewpoints of technology-business and policy. The book provides a unified vision for broadband communications, offering the required background as well a description of existing broadband systems, finishing with a business scenario. The book breaks new ground by discussing telecommunication technologies in a business and policy context.

Telecommunications and Business Strategy
Telecommunications and Business Strategy

Author: Richard A. Gershon

Publisher: Routledge

Published: 2009-03-04

Total Pages: 523

ISBN-13: 113559354X

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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Media, Telecommunications, and Business Strategy
Media, Telecommunications, and Business Strategy

Author: Richard A. Gershon

Publisher: Routledge

Published: 2013-07-18

Total Pages: 445

ISBN-13: 1136288910

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With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

Implementing Reforms in the Telecommunications Sector
Implementing Reforms in the Telecommunications Sector

Author: Bjorn Wellenius

Publisher: World Bank Publications

Published: 1994-01-01

Total Pages: 776

ISBN-13: 9780821326060

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Presents a compilation of information from a worldwide pool of experts on their practical experiences in telecommunications sector reform. This study compiles a wealth of information from a worldwide pool of experts on their practical experiences in telecommunications sector reform. It provides an up-to-date account of approaches to the major policy and structural issues and describes developments in Latin America, Asia and the Pacific, and Europe. The study also examines issues related to investment, regulation, and implementation. While each of the eight parts centers on a particular aspect of telecommunications sector reform, the study highlights several recurring themes and looks at a number of country experiences from the perspective of policymakers, regulators, investors, operators, the international development community, and other industry specialists. This volume provides valuable information on how to implement telecommunications reforms, offers insights into the effectiveness of these reforms, and identifies critical areas in which further discussion of related policy and implementation issues in this increasingly important economic sector.

Global Business Today Global Edition 8e
Global Business Today Global Edition 8e

Author: Charles Hill

Publisher: McGraw Hill

Published: 2014-09-16

Total Pages: 575

ISBN-13: 0077170601

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Global Business Today has been developed specifically to meet the needs of international students of business. Written in a refreshing, informative, and accessible style, it has become the most widely used text in the International Business market with its comprehensive and up-to-date contents; focus on managerial implications and application of international business concepts; and incorporation of ancillary resources that enliven the text and make it easier to teach. In addition to boxed material which provides insightful illustrations in every chapter, interesting anecdotes have been carefully weaved into the narrative of the text to engage the reader. Enhancements to the Global Edition include: New Country Focus boxes that provide background on the political, economic, social, or cultural aspects of countries grappling with an international business issue to help raise students’ awareness of how national and geographic differences affect the conduct of international business, such as Corruption in the Philippines and the Export Processing Zone Authority of Pakistan. New Management Focus boxes that provide lively illustrations of the relevance of chapter material for the practice of international business, including Patenting Basmati Rice and Expatriate Managers. New Perspective boxes that provide additional context for chapter topics, such as Market Economy in China, Australian SMEs Embrace the Chinese Currency, and Global Variations in Ownership Structure.