Los humanos nacemos con el cerebro cableado para el amor y la compasi�n y la neurociencia nos ense�a que el cerebro est� constantemente cambiando. Estos dotes innatos est�n en nuestros genes, nuestra fisiolog�a y nuestra bioqu�mica y pueden ser nutridos y desarrollados en funci�n de construir un mundo m�s solidario
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
The conference "We are blind" made Jürgen Klaric famous in 50 countries. The purpose of this book is to open your eyes to how the mind works and to understand why marketing and advertising fail so often. This book teaches you - how the human mind works and its curious decision-making behavior - the principle of the three brains: cortex (rational), limbic (emotional), reptilian (instinctive) - to identify the most serious mistakes big brands make - how to change the vision and culture of the company. In addition, it provides Jürgen Klaric's ten principles to understand the subconscious mind and to maximize sales and marketing: 1. Say I do not know anything! 2. Understand the problem and set a clear objective. 3. Research following the scientific model. 4. Generate hypotheses. 5. Generate key questions. 6. Use the laddering technique. 7. Read between the lines. 8. Select the information under neurobiological principles in order to discover the imprints. 9. Debug and hierarchize insights. 10. Synthesize, encode and implement.
Use the gigs you get to get the gigs you want. You spend a ton of time building your personal brand to generate more speaking opportunities. You write a blog, record podcasts, post on Instagram, and upload to YouTube. You refine your speaking website, work on that book, participate in Clubhouse, and comment on LinkedIn. You share your expertise and insight freely. All of that hard work might get you one gig. And, unfortunately, none of those things will guarantee you the next gig. But what if you became a referable speaker? In this ground-breaking guide to building a speaking career, New York Times bestselling author Michael Port, co-founder of Heroic Public Speaking, teams up with bestselling author and world-renowned keynote speaker Andrew Davis to show you the fastest, most practical way to increase your fee and generate more leads. Discover precisely how event organizers select their keynote speakers, what you can do to win them over, and even how to set your fee. Port and Davis show you why you need to stop investing in marketing yourself as a great speaker and start investing in your speech. Because, unless you're famous, event organizers won't buy you (or your personal brand). They'll buy your speech, then your idea, then you―in that order. You'll learn exactly how 81 speakers built sustainable speaking revenues by evaluating the three F+E+E Factors and 10 sub-factors-factors that turn novice presenters into transformational keynote speakers. And you'll evaluate how to make the most meaningful impact through 58 professional speaker case studies based on six years of industry data. See how elegantly simple it is to make the leap from breakout rooms to the keynote stage. You'll leave with an entirely new, eye-opening, and refreshing understanding of how the speaking business really works and how you can make an impact fast. Do you have what it takes to become a referable speaker? You do. Go ahead, take a look inside!
Aprende inglés a medida que descubres la riqueza de la cultura estadounidense Construye un efectivo vocabulario en inglés sin la carga de aburridas repeticiones o tediosas memorizaciones con Read & Think English. Dentro encontrarás más de cien fascinantes artículos escritos en inglés sobre cosas tales como los apreciados rituales de Acción de Gracias o cómo interpretar el lenguaje corporal y la comunicación no verbal. Cada artículo presenta el nuevo vocabulario en negritas dentro del mismo artículo; en los márgenes encontrarás las traducciones. Aprenderás inmediatemente toda palabra que te sea desconocida. Con Read & Think English: Comprenderás el vocabulario en inglés rápida y fácilmente con la ayuda de las traducciones al español Revisarás y reforzarás el nuevo conocimiento adquirido con preguntas al final de cada capítulo Aprenderás sobre los Estados Unidos, la diversidad de su gente, y sus tradiciones únicas ¡Elimina lo aburrido de aprender un idioma y descubre una herramienta lingüística innovadora que te mantendrá entretenido/a en tu recorrido hacia el manejo competente del inglés!
Using vivid examples, this rigorous but highly accessible guide offers four steps to normalize conflict and channel it to develop breakthrough innovations that are both good for you and your customers. --
What keeps objects from floating out of your hand? What if your feet drifted away from the ground? What stops everything from floating into space? Gravity. As in his previous books, Redwoods, Coral Reefs, and Island, Jason Chin has taken a complex subject and made it brilliantly accessible to young readers in this unusual, innovative, and very beautiful book. Chin's approach makes this book a must-have common core tool for teachers and librarians introducing scientific principals to young students. A Neal Porter Book
This Dictionary presents a broad range of topics relevant in present-day global bioethics. With more than 500 entries, this dictionary covers organizations working in the field of global bioethics, international documents concerning bioethics, personalities that have played a role in the development of global bioethics, as well as specific topics in the field.The book is not only useful for students and professionals in global health activities, but can also serve as a basic tool that explains relevant ethical notions and terms. The dictionary furthers the ideals of cosmopolitanism: solidarity, equality, respect for difference and concern with what human beings- and specifically patients - have in common, regardless of their backgrounds, hometowns, religions, gender, etc. Global problems such as pandemic diseases, disasters, lack of care and medication, homelessness and displacement call for global responses.This book demonstrates that a moral vision of global health is necessary and it helps to quickly understand the basic ideas of global bioethics.
