Myths of PR
Myths of PR

Author: Rich Leigh

Publisher: Kogan Page Publishers

Published: 2017-04-03

Total Pages: 225

ISBN-13: 0749479604

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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Public Lies and Private Truths
Public Lies and Private Truths

Author: Bill Mallinson

Publisher: Burns & Oates

Published: 1996

Total Pages: 0

ISBN-13: 9780304338337

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There is a certain mystique surrounding the public relations industry. The truth is that very few people outside the business actually know what goes on within it. This book dispels many of the myths about PR and informs engagingly about the day-to-day affairs of the public relations industry.Public Lies and Private Truths exposes the workings of the PR industry, points to the key players, and shows how to get on by making contacts and developing networks. It covers the necessary skills for success, such as adeptness in the ability to grasp relevant facts, to write and speak cogently and to understand why competitors think and behave as they do. A comparison is made between the perceptions and the realities of public relations in Britain, North America and continental Europe, and the implications for a unified Europe are considered.This highly informative and entertaining book is essential reading for public relations professional, hopeful entrants and all those on relevant courses in PR, advertising and marketing.

Journalism & PR
Journalism & PR

Author: Jim Macnamara

Publisher: Peter Lang Incorporated, International Academic Publishers

Published: 2014

Total Pages: 0

ISBN-13: 9781433124273

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This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.

Unleashing the Power of PR
Unleashing the Power of PR

Author: Mark Weiner

Publisher: John Wiley & Sons

Published: 2006-06-12

Total Pages: 274

ISBN-13: 0787985996

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Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

Entrepreneurial State
Entrepreneurial State

Author: Mariana Mazzucato

Publisher: Anthem Press

Published: 2015

Total Pages: 284

ISBN-13: 1783085215

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List of Tables and Figures; List of Acronyms; Acknowledgements; Introduction: Thinking Big Again; Chapter 1: From Crisis Ideology to the Division of Innovative Labour; Chapter 2: Technology, Innovation and Growth; Chapter 3: Risk-Taking State: From 'De-risking' to 'Bring It On!'; Chapter 4: The US Entrepreneurial State; Chapter 5: The State behind the iPhone; Chapter 6: Pushing vs. Nudging the Green Industrial Revolution; Chapter 7: Wind and Solar Power: Government Success Stories and Technology in Crisis; Chapter 8: Risks and Rewards: From Rotten Apples to Symbiotic Ecosystems; Chapter 9: So.

Getting It Wrong
Getting It Wrong

Author: W. Joseph Campbell

Publisher: Univ of California Press

Published: 2017

Total Pages: 366

ISBN-13: 0520291298

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Many of American journalism’s best-known and most cherished stories are exaggerated, dubious, or apocryphal. They are media-driven myths, and they attribute to the news media and their practitioners far more power and influence than they truly exert. In Getting It Wrong, writer and scholar W. Joseph Campbell confronts and dismantles prominent media-driven myths, describing how they can feed stereotypes, distort understanding about the news media, and deflect blame from policymakers. Campbell debunks the notions that the Washington Post’s Watergate reporting brought down Richard M. Nixon’s corrupt presidency, that Walter Cronkite’s characterization of the Vietnam War in 1968 shifted public opinion against the conflict, and that William Randolph Hearst vowed to “furnish the war” against Spain in 1898. This expanded second edition includes a new preface and new chapters about the first Kennedy-Nixon debate in 1960, the haunting Napalm Girl photograph of the Vietnam War, and bogus quotations driven by the Internet and social media.

The PR Paradox
The PR Paradox

Author: Matias Rodsevich

Publisher: Matias Rodsevich

Published: 2020-10-07

Total Pages: 231

ISBN-13: 9090337105

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The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.

The Art & Craft of PR
The Art & Craft of PR

Author: Sandra Stahl

Publisher: Lid Publishing

Published: 2018-03-20

Total Pages: 0

ISBN-13: 9780999187104

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Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges. --

PR Today
PR Today

Author: Trevor Morris

Publisher: Bloomsbury Publishing

Published: 2017-09-16

Total Pages: 334

ISBN-13: 1350304662

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This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR