Share This Too
Share This Too

Author: CIPR (Chartered Institute of Public Relations)

Publisher: John Wiley & Sons

Published: 2013-08-06

Total Pages: 341

ISBN-13: 1118676920

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The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

Sunshine on a Plate
Sunshine on a Plate

Author: Shelina Permalloo

Publisher: Random House

Published: 2013-06-20

Total Pages: 230

ISBN-13: 1448148316

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In 2012 over 6.5 million viewers watched Shelina triumph in the MasterChef final: with her instinctive spicing and intense flavours, she brought Mauritian food to TV for the first time, inspiring legions of home cooks to try out her recipes at home. Mauritius is a melting pot of cultures and Shelina's food reflects that, encompassing Creole, French, Indian, African, British and Chinese influences. From Gajaks, street food such as chilli cakes and daal puri (flatbreads with split peas), to vegetarian chickpea and sweet potato curry and black lentil fricassée, there is an emphasis on freshness and subtle spicing. The island's French heritage can be seen in classic Mauritian dishes such as Lamb 'La Daube', aubergine toufé and king prawn rougaille. Many of the curries, pulses and rice dishes are vegetarian and gluten-free. Plus, from the 'Mango Queen', there are enticing desserts including mango creme brulée and spiced tea rum baba. Sunshine on a Plate showcases the food of this beautiful island in Shelina's unique home cooking. With family-friendly, time-saving recipes and beautiful photography on location in Mauritius, this book will make Shelina a true star of the cookery world.

Share This
Share This

Author: CIPR (Chartered Institute of Public Relations)

Publisher: John Wiley & Sons

Published: 2012-07-10

Total Pages: 260

ISBN-13: 1118404874

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Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.