The Attention Merchants

The Attention Merchants

Author: Tim Wu

Publisher: Vintage

Published: 2017-09-19

Total Pages: 434

ISBN-13: 0804170045

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From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.


Merchants of Medicines

Merchants of Medicines

Author: Zachary Dorner

Publisher: University of Chicago Press

Published: 2020-07-15

Total Pages: 270

ISBN-13: 022670680X

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The period from the late seventeenth to the early nineteenth century—the so-called long eighteenth century of English history—was a time of profound global change, marked by the expansion of intercontinental empires, long-distance trade, and human enslavement. It was also the moment when medicines, previously produced locally and in small batches, became global products. As greater numbers of British subjects struggled to survive overseas, more medicines than ever were manufactured and exported to help them. Most historical accounts, however, obscure the medicine trade’s dependence on slave labor, plantation agriculture, and colonial warfare. In Merchants of Medicines, Zachary Dorner follows the earliest industrial pharmaceuticals from their manufacture in the United Kingdom, across trade routes, and to the edges of empire, telling a story of what medicines were, what they did, and what they meant. He brings to life business, medical, and government records to evoke a vibrant early modern world of London laboratories, Caribbean estates, South Asian factories, New England timber camps, and ships at sea. In these settings, medicines were produced, distributed, and consumed in new ways to help confront challenges of distance, labor, and authority in colonial territories. Merchants of Medicines offers a new history of economic and medical development across early America, Britain, and South Asia, revealing the unsettlingly close ties among medicine, finance, warfare, and slavery that changed people’s expectations of their health and their bodies.


Merchants of Culture

Merchants of Culture

Author: John B. Thompson

Publisher: John Wiley & Sons

Published: 2021-04-14

Total Pages: 357

ISBN-13: 1509528946

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These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.


Value Merchants

Value Merchants

Author: James C. Anderson

Publisher: Harvard Business Press

Published: 2007-11-07

Total Pages: 253

ISBN-13: 1422131076

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Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price. Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver. Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers—as well as your customers.


Merchants and Moneymen

Merchants and Moneymen

Author: Joseph Gies

Publisher: New York : Crowell

Published: 1972

Total Pages: 360

ISBN-13:

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Examines the achievements of leading businessmen who shaped the development of commerce in Medieval Europe.


The Merchants' War

The Merchants' War

Author: Charles Stross

Publisher: Tor Books

Published: 2010-11-19

Total Pages: 386

ISBN-13: 1429995750

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The story of the worldwalkers just got stranger in Charles Stross's The Merchants' War. More worlds, more surprises. And there's a war going on ... Miriam Beckstein is a young, hip, business journalist in Boston. She discovered in The Family Trade and The Hidden Family that her family came from an alternate reality, that she was very well-connected, and that her family was too much like the mafia for comfort. She found herself caught in a family trap in The Clan Corporate and betrothed to a brain-damaged prince, and then all hell broke loose. Now, in The Merchants' War, Miriam has escaped to yet another world and remains in hiding from both the Clan and their opponents. There is a nasty shooting war going on in the Gruinmarkt world of the Clan, and we know something that Miriam does not; something that she's really going to hate--if she lives long enough to find out. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.


Merchants and Revolution

Merchants and Revolution

Author: Robert Brenner

Publisher: Verso

Published: 2003-08-17

Total Pages: 768

ISBN-13: 9781859843338

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A major reinterpretation of the transformation of English commerce in the century after 1550.


The Merchants of Siberia

The Merchants of Siberia

Author: Erika L. Monahan

Publisher: Cornell University Press

Published: 2016-04-01

Total Pages: 425

ISBN-13: 150170396X

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In The Merchants of Siberia, Erika Monahan reconsiders commerce in early modern Russia by reconstructing the trading world of Siberia and the careers of merchants who traded there. She follows the histories of three merchant families from various social ranks who conducted trade in Siberia for well over a century. These include the Filat'evs, who were among Russia’s most illustrious merchant elite; the Shababins, Muslim immigrants who mastered local and long-distance trade while balancing private endeavors with service to the Russian state; and the Noritsyns, traders of more modest status who worked sometimes for themselves, sometimes for bigger merchants, and participated in the emerging Russia-China trade. Monahan demonstrates that trade was a key component of how the Muscovite state sought to assert its authority in the Siberian periphery. The state’s recognition of the benefits of commerce meant that Russian state- and empire-building in Siberia were characterized by accommodation; in this diverse borderland, instrumentality trumped ideology and the Orthodox state welcomed Central Asian merchants of Islamic faith. This reconsideration of Siberian trade invites us to rethink Russia’s place in the early modern world. The burgeoning market at Lake Yamysh, an inner-Eurasian trading post along the Irtysh River, illuminates a vibrant seventeenth-century Eurasian caravan trade even as Europe-Asia maritime trade increased. By contextualizing merchants and places of Siberian trade in the increasingly connected economies of the early modern period, Monahan argues that, commercially speaking, Russia was not the "outlier" that most twentieth-century characterizations portrayed.


The Merchants of Zigong

The Merchants of Zigong

Author: Madeleine Zelin

Publisher: Columbia University Press

Published: 2005

Total Pages: 440

ISBN-13: 9780231135962

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From its dramatic expansion in the early nineteenth century to its decline in the late 1930s, salt production in Zigong was one of the largest and only indigenous large-scale industries in China. Madeleine Zelin's history details the novel ways in which Zigong merchants mobilized capital through financial-industrial networks and spurred growth by developing new technologies, capturing markets, and building integrated business organizations. She provides new insight into the forces and institutions that shaped Chinese economic and social development (independent of Western or Japanese influence) and challenges long-held beliefs that social structure, state extraction, the absence of modern banking, and cultural bias against business precluded industrial development in China.