Introduction to Business

Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.


Microeconomics for Business and Marketing

Microeconomics for Business and Marketing

Author: Peter E. Earl

Publisher: Edward Elgar Pub

Published: 1995-01-01

Total Pages: 432

ISBN-13: 9781852788629

DOWNLOAD EBOOK

'Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material covered and in the way in which it is presented so clearly. 'It will be useful for non-specialist economics students, because it shows them that economics, when done properly, can say some interesting things without making ridiculous assumptions. and specialists will benefit from having such a wide range of material made accessible in a single text. I would recommend it without hesitation.' - Paul Ormerod, author of The Death of Economics and Consultant, Henley Centre for Forecasting Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specifically designed with today's larger class sizes in mind, the book encourages students to question and to develop both analytical and written skills, as well as to use economics as a tool for problem solving.


Microeconomics for Business

Microeconomics for Business

Author: Satya P Das

Publisher: SAGE Publications Pvt. Limited

Published: 2007-11-02

Total Pages: 0

ISBN-13: 9780761935926

DOWNLOAD EBOOK

This book breaks away from the standard microeconomics text for management students in numerous ways. Some of its relevant and useful features are as below: For the benefit of students, definition, taxonomy, and trivial memorization have been consciously de-emphasized Graphical and logical derivations are supplemented by economic intuition in simple-to-understand English, though the rigor of algebraic treatment is retained Strong emphasis on concepts, their explanations, and understanding Numerous hypothetical real-life examples, largely pertaining to India Two completely new chapters, missing from other textbooks in India, viz., Demand for Assets and Game Theory and Economic Applications To test the understanding of the material, each chapter ends with a lot of questions emphasizing on the applications of the concepts and definitions


Microeconomics Principles

Microeconomics Principles

Author: Stephen Rubb

Publisher: Macmillan Higher Education

Published: 2018-10-12

Total Pages: 1397

ISBN-13: 1319106927

DOWNLOAD EBOOK

Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice. It’s accompanied by a robust media component, SaplingPlus, which combines Sapling’s acclaimed online homework with a complete e-book and all interactive features for the text.


Microeconomics for MBAs

Microeconomics for MBAs

Author: Richard B. McKenzie

Publisher: Cambridge University Press

Published: 2016-07-18

Total Pages: 765

ISBN-13: 1107139481

DOWNLOAD EBOOK

A sophisticated yet non-technical introduction to microeconomics for MBA students, now in its third edition.


Microeconomics for Managers

Microeconomics for Managers

Author: David M. Kreps

Publisher: W W Norton & Company Incorporated

Published: 2004

Total Pages: 652

ISBN-13: 9780393976786

DOWNLOAD EBOOK

Developed over a ten year period at the Stanford Business School, this textbook underscores the connections between microeconomics and business. Its full-length, integrated case studies reveal how economic models can yield answers to practical problems.


Macroeconomic Essentials

Macroeconomic Essentials

Author: Peter Kennedy

Publisher: MIT Press

Published: 2000

Total Pages: 436

ISBN-13: 9780262611503

DOWNLOAD EBOOK

This book offers a clear exposition of introductory macroeconomic theory along with more than 600 one- or two-sentence "news clips" that serve as illustrations and exercises.


Principles of Microeconomics

Principles of Microeconomics

Author: Martin Kolmar

Publisher: Springer

Published: 2017-09-11

Total Pages: 338

ISBN-13: 3319575899

DOWNLOAD EBOOK

This text provides a comprehensive and unique introduction to modern microeconomics. It pursues an integrative approach by putting the main findings of economics into a broader perspective; theories are critically reflected on from a philosophical standpoint and by comparing them to approaches found in the social sciences, while implications for the design of the legal system and business practices are highlighted throughout. In addition, the book presents brief examples and comprehensive case studies to facilitate an understanding of the theories’ real-world implications. Starting from the question as to why and how societies organize economic activity, the book adopts an institutional perspective to analyze the potential and limitations of different market types with regard to alleviating scarcity and achieving distributive objectives. It not only covers traditional rational-choice models, but also systematically introduces readers to important findings from behavioral economics and psychology. A companion workbook is available which features a wide variety of exercises, ranging from basic multiple-choice questions to challenging mathematical problems and case study scenarios.