Ohio Media Spectrum

Ohio Media Spectrum

Author:

Publisher:

Published: 1993

Total Pages: 286

ISBN-13:

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March issue is the directory of the Ohio Educational Library Media Association.


Breaking the Social Media Prism

Breaking the Social Media Prism

Author: Chris Bail

Publisher: Princeton University Press

Published: 2022-09-27

Total Pages: 248

ISBN-13: 0691246491

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A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.


The Political Spectrum

The Political Spectrum

Author: Thomas Winslow Hazlett

Publisher: Yale University Press

Published: 2017-05-23

Total Pages: 416

ISBN-13: 030022110X

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From the former chief economist of the FCC, a remarkable history of the U.S. government’s regulation of the airwaves Popular legend has it that before the Federal Radio Commission was established in 1927, the radio spectrum was in chaos, with broadcasting stations blasting powerful signals to drown out rivals. In this fascinating and entertaining history, Thomas Winslow Hazlett, a distinguished scholar in law and economics, debunks the idea that the U.S. government stepped in to impose necessary order. Instead, regulators blocked competition at the behest of incumbent interests and, for nearly a century, have suppressed innovation while quashing out-of-the-mainstream viewpoints. Hazlett details how spectrum officials produced a “vast wasteland” that they publicly criticized but privately protected. The story twists and turns, as farsighted visionaries—and the march of science—rise to challenge the old regime. Over decades, reforms to liberate the radio spectrum have generated explosive progress, ushering in the “smartphone revolution,” ubiquitous social media, and the amazing wireless world now emerging. Still, the author argues, the battle is not even half won.


Alternative and Mainstream Media

Alternative and Mainstream Media

Author: Linda Jean Kenix

Publisher: A&C Black

Published: 2011-11-01

Total Pages: 225

ISBN-13: 1849665419

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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Historically, alternative media have been viewed as fundamental, albeit at times culturally peripheral, forces in social change. In this book, however, Kenix argues that these media do not uniformly subvert the hierarchies of access that are so central to mainstream media - in fact, their journalistic norms and routines have always been based on the professional standards of the mainstream. Kenix goes on to posit the perception of 'mainstream' and 'alternative' as a misconception. She argues that, although alternative media can - and do - construct distinct alternative communications, they have always existed on the same continuum as the mainstream and the two will continue to converge. Through comparative analysis, this book argues that many alternative and mainstream media are merging to create a continuous spectrum rooted in commercial ideology. Indeed, much of what is now considered alternative media actually draws very little from principles of the independent press, whereas many contemporary mainstream media now use communication techniques more commonly associated with media that do not operate for financial gain. This book puts forward a controversial but convincing argument around the relationship between alternative and mainstream media, drawing on examples from the UK, US, Australia and New Zealand to strengthen and develop the central premise.


Media Work

Media Work

Author: Mark Deuze

Publisher: Polity

Published: 2007-09-04

Total Pages: 297

ISBN-13: 0745639259

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The media are home to an eclectic bunch of people: media workers. This title is about who they are, what they do, and what their work means to them. It offers a foundational account of what it is like to work in the global media today.


Media Hot and Cold

Media Hot and Cold

Author: Nicole Starosielski

Publisher: Duke University Press

Published: 2021-10-04

Total Pages: 171

ISBN-13: 1478021845

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In Media Hot and Cold Nicole Starosielski examines the cultural dimensions of temperature to theorize the ways heat and cold can be used as a means of communication, subjugation, and control. Diving into the history of thermal media, from infrared cameras to thermostats to torture sweatboxes, Starosielski explores the many meanings and messages of temperature. During the twentieth century, heat and cold were broadcast through mass thermal media. Today, digital thermal media such as bodily air conditioners offer personalized forms of thermal communication and comfort. Although these new media promise to help mitigate the uneven effects of climate change, Starosielski shows how they can operate as a form of biopower by determining who has the ability to control their own thermal environment. In this way, thermal media can enact thermal violence in ways that reinforce racialized, colonial, gendered, and sexualized hierarchies. By outlining how the control of temperature reveals power relations, Starosielski offers a framework to better understand the dramatic transformations of hot and cold media in the twenty-first century.


Influencers and Creators

Influencers and Creators

Author: Robert V Kozinets

Publisher: SAGE

Published: 2023-04-15

Total Pages: 316

ISBN-13: 1529785979

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Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.


Left Turn

Left Turn

Author: Tim Groseclose

Publisher: Macmillan + ORM

Published: 2011-07-19

Total Pages: 305

ISBN-13: 1429987464

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A leading political scientist provides a rigorous and revealing analysis of liberal media bias: “I’m no conservative, but I loved Left Turn” (Steven Levitt, author of Freakonomics). Dr. Tim Groseclose, a professor of political science and economics at UCLA, has spent years constructing precise, quantitative measures of the slant of media outlets. He does this by measuring the political content of news, as a way to measure the PQ, or “political quotient” of voters and politicians. Among his conclusions are: (i) all mainstream media outlets have a liberal bias; and (ii) while some supposedly conservative outlets—such the Washington Times or Fox News’ Special Report—do lean right, their conservative bias is less than the liberal bias of most mainstream outlets. Groseclose contends that the general leftward bias of the media has shifted the PQ of the average American by about 20 points, on a scale of 100, the difference between the current political views of the average American, and the political views of the average resident of Orange County, California or Salt Lake County, Utah. With Left Turn readers can easily calculate their own PQ—to decide for themselves if the bias exists. This timely, much-needed study brings fact to this often overheated debate.