Mathematical Models of Distribution Channels
Author: Charles A. Ingene
Publisher: Springer Science & Business Media
Published: 2006-01-27
Total Pages: 590
ISBN-13: 0387227903
DOWNLOAD EBOOKMathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.