Personal Branding and Marketing Yourself
Personal Branding and Marketing Yourself

Author: Rita Balian Allen

Publisher:

Published: 2014-06-15

Total Pages: 155

ISBN-13: 9780991505104

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Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.

YOU, Incorporated
YOU, Incorporated

Author: Ines Temple

Publisher: Nicholas Brealey

Published: 2018-10-30

Total Pages: 190

ISBN-13: 1473688914

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From career transition expert and bestselling author Ines Temple comes a concise, practical guide for job-seekers, career-changers, and career-builders on how to manage your career like a business with YOU as its most valuable asset. Organized into 5 digestible chapters, You, Incorporated is a practical guide to career success that zeroes in on 3 essential concepts that job-seekers, career builders and career changers need to know: No Job is Forever, Employability Equals Options, and Your Career is Your Business. In a refreshingly clear, no-nonsense style, Ines shares the lessons she has learned advising and coaching thousands of people to help them find their own "job utopias." In You, Incorporated, readers will find a down-to-earth, accessible approach to becoming more valuable to current employers while developing long-term personal competitiveness to attract future employers and seize new opportunities!

The Career Manifesto
The Career Manifesto

Author: Mike Steib

Publisher: Penguin

Published: 2018-01-30

Total Pages: 290

ISBN-13: 1101993197

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An action-oriented guide to help anyone find their calling and achieve their goals, inspired by the author's popular blog post with the same title The Career Manifesto presents an inspiring and refreshingly simple approach to finding your passion and purpose and then jumpstarting a dream career to achieve those, by asking three essential questions: - What do you want your impact to be? - What are the potential pathways that move you towards your purpose? - How can you hold yourself accountable for your goals? Award-winning CEO of XO Group and sought-after speaker, Michael Steib, draws on his own diverse work experience and career highlights as well as powerful anecdotes from other successful business leaders to offer expert guidance, field-tested advice, and interactive exercises that will help you answer these three key questions, envision a goal and then craft and execute a plan to achieve it. For young professionals, entrepreneurs, and creatives seeking more purpose and meaning in their work and lives, The Career Manifesto is the essential way to build--and follow through on--an effective plan to excel at whatever job, project or career goal you put your mind to.

Marketing Yourself and Your Career
Marketing Yourself and Your Career

Author: Jane Ballback

Publisher: Fisher Books

Published: 1996

Total Pages: 124

ISBN-13: 9781883553784

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Develop a clear and concise self-marketing process to promote your skills and accomplishments and move ahead in a fulfilling career. Learn to: - Create your personal marketing mix using the "Five P's" -- product, promotion, place, price, and positioning - Develop techniques and strategies for being in the right place at the right time - Use the power of words effectively to gain a new visibility - Promote yourself within your own organization

Reboot Your Career
Reboot Your Career

Author: Paul Gibbons

Publisher: Createspace Independent Publishing Platform

Published: 2016-09-15

Total Pages: 156

ISBN-13: 9781537710693

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Reboot Your Career: A Blueprint for Finding Your Calling, Marketing Yourself, and Landing Great Gigs gives readers an insight into the changing world of work; then tools to help identify their calling, their values, and their work-style; then tools to help create compelling resumes and social media profiles; and finally, tools for networking and job hunting in the 21st century. In the introduction, you will get to grips with the essentials of the career mindset, the most important megatrends affecting the world of work, and which career myths might be holding you back. In section one, you will understand yourself better through a series of profiling exercises - this helps uncover the "authentic you", where your talents belong in the world, where you will flourish, and what your passions and values are. In section two, you learn to brand yourself online, on social media, and in formal descriptions (such as resumes and LinkedIn profiles). Since your personal brand is based on the authentic you, you can create these with passion and verve - making you stand out from the crowd because what you say and who you are are aligned. In section three, you see why most job hunts fail - the hidden job market. This leads to counter intuitive suggestions on how to look for gigs, and how to network based on 21st century science. In short - Reboot Your Career covers "who am I and what am I passionate about", "how to brand and present myself", and "how to look for gigs."

Promote Yourself
Promote Yourself

Author: Dan Schawbel

Publisher: St. Martin's Press

Published: 2013-09-03

Total Pages: 270

ISBN-13: 1250025672

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New York Times and Wall Street Journal Bestseller "Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game."--Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead? The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career: * What are managers really looking for? * What do you do if you're stuck at work? * How do you create a personal brand for professional success? * How do you use social media for networking to propel your career? Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career. Promote Yourself: The New Rules for Career Success is the definitive book on marketing yourself and building an outstanding career.

Tuned In
Tuned In

Author: Craig Stull

Publisher: John Wiley & Sons

Published: 2011-03-16

Total Pages: 226

ISBN-13: 0470428562

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If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Forever Employable
Forever Employable

Author: Jeff Gothelf

Publisher:

Published: 2020-06-15

Total Pages: 106

ISBN-13:

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After spending the first 10 years of his career climbing the corporate ladder, Jeff Gothelf decided to change his approach to staying employed. Instead of looking for jobs, they would find him. Jeff spent the next 15 years building his personal brand to become a recognized expert, consultant, author and public speaker. In this highly tactical, practical book, Jeff Gothelf shares the tips, tricks, techniques and learnings that helped him become Forever Employable. Using the timeline from his own career and anecdotes, stories and case studies from other successful recognized experts Jeff provides a step-by-step guide to building a foundation based on your current expertise ensuring that no matter what happens in your industry you'll remain Forever Employable. This handy guide to your career and professional development shows you how to create your own content, use it to build your expertise and credentials and then scale it to build a continuous stream of income, interaction and community. As organizations seek to reduce costs, automate tasks and increase efficiency, how do you ensure you don't end up outside of those plans? Forever Employable shows you how so that you're always ready for the next step in your career. Reduce your stress, build your community, monetize your platform -- that's being Forever Employable.

Body of Work
Body of Work

Author: Pamela Slim

Publisher: Penguin

Published: 2013-12-31

Total Pages: 258

ISBN-13: 1591846196

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These days it's increasingly rare to have a stable career in any field. More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it? Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the tools to have meaningful careers in this new world of work. She shows how to find the connections among diverse accomplishments, sell your story, and continually reinvent and relaunch your brand.

Soft Skills
Soft Skills

Author: John Sonmez

Publisher:

Published: 2020-11

Total Pages: 502

ISBN-13: 9780999081440

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For most software developers, coding is the fun part. The hard bits are dealing with clients, peers, and managers and staying productive, achieving financial security, keeping yourself in shape, and finding true love. This book is here to help. Soft Skills: The Software Developer's Life Manual is a guide to a well-rounded, satisfying life as a technology professional. In it, developer and life coach John Sonmez offers advice to developers on important subjects like career and productivity, personal finance and investing, and even fitness and relationships. Arranged as a collection of 71 short chapters, this fun listen invites you to dip in wherever you like. A "Taking Action" section at the end of each chapter tells you how to get quick results. Soft Skills will help make you a better programmer, a more valuable employee, and a happier, healthier person.