Marketing Management and Administrative Action
Author: Steuart Henderson Britt
Publisher: McGraw-Hill Companies
Published: 1978
Total Pages: 486
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Steuart Henderson Britt
Publisher: McGraw-Hill Companies
Published: 1978
Total Pages: 486
ISBN-13:
DOWNLOAD EBOOKAuthor: Steuart Henderson Britt
Publisher: McGraw-Hill College
Published: 1983-01-01
Total Pages: 468
ISBN-13: 9780070069497
DOWNLOAD EBOOKAuthor: Steuart Henderson Britt
Publisher:
Published: 1971
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Steuart Henderson Britt
Publisher:
Published: 1968
Total Pages: 806
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1971
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Steuart Henderson Britt
Publisher:
Published: 1968
Total Pages: 776
ISBN-13:
DOWNLOAD EBOOKAuthor: Steuart Henderson Britt
Publisher:
Published: 1968
Total Pages: 776
ISBN-13:
DOWNLOAD EBOOKAuthor: Victor P. Buell
Publisher:
Published: 1966
Total Pages: 360
ISBN-13:
DOWNLOAD EBOOKAuthor: Steuart Henderson Britt
Publisher:
Published: 1978
Total Pages: 466
ISBN-13:
DOWNLOAD EBOOKAuthor: Ralph Berndt
Publisher: Springer Nature
Published: 2023-05-23
Total Pages: 604
ISBN-13: 3662668009
DOWNLOAD EBOOKFor every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.