Manual Urgente de Comunicacion

Manual Urgente de Comunicacion

Author: Alfredo Urdaci

Publisher: Almuzara

Published: 2018-06-05

Total Pages: 0

ISBN-13: 9788416776917

DOWNLOAD EBOOK

"Este libro pretende resolver cuestiones urgentes, describir las claves y criterios básicos de todas las situaciones que se pueden presentar a los profesionales de las más diversas disciplinas"-- Back of cover.


Communication and Smart Technologies

Communication and Smart Technologies

Author: Álvaro Rocha

Publisher: Springer Nature

Published: 2021-09-30

Total Pages: 600

ISBN-13: 9811657920

DOWNLOAD EBOOK

This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2021), jointly organized by Universidad del Rosario (Bogotá, Colombia); the University of Vigo (Galicia, Spain); the University of Santiago de Compostela-Equipo de Investigaciones Políticas (Galicia, Spain); the University of A Coruña (Galicia, Spain); and the Information and Technology Management Association (ITMA), during September 2021. It covers recent advances in the field of digital communication and processes digital social media, software, big data, data mining, and intelligent systems.


Case Mamma Mia!: Music, marketing and three women

Case Mamma Mia!: Music, marketing and three women

Author: Gómez Quijano, Arturo

Publisher: ESIC

Published: 2022-04-05

Total Pages: 92

ISBN-13: 8418944641

DOWNLOAD EBOOK

It was October 2009, on a cold autumn evening in New York. It was not in my plans to be dancing between the seats of an old theatre on Broadway. I had flown a few days earlier from Madrid, to do some commercial research on the participation of American wedding dress companies in trade fairs. Since I had some free time, when I finished interviewing designers at the Waldforf Astoria, I immersed myself in the skyscrapers of that city, soaking up the culture of the world’s capital. I visited the MOMA and the Chrysler Building; I walked through Central Park and took the orange ferry to Staten Island to see the city through the eyes of an immigrant on the way back; I crossed the first bridge to Brooklyn, admired the design of the Guggenheim and prayed at St. Patrick’s Church. I had foreseen all of this in my travel plans, except for dancing.


Manual of Standardization in the Romance Languages

Manual of Standardization in the Romance Languages

Author: Franz Lebsanft

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2020-01-20

Total Pages: 680

ISBN-13: 3110456060

DOWNLOAD EBOOK

Language standardization is an ongoing process based on the notions of linguistic correctness and models. This manual contains thirty-six chapters that deal with the theories of linguistic norms and give a comprehensive up-to-date description and analysis of the standardization processes in the Romance languages. The first section presents the essential approaches to the concept of linguistic norm ranging from antiquity to the present, and includes individual chapters on the notion of linguistic norms and correctness in classical grammar and rhetoric, in the Prague School, in the linguistic theory of Eugenio Coseriu, in sociolinguistics as well as in pragmatics, cognitive and discourse linguistics. The second section focuses on the application of these notions with respect to the Romance languages. It examines in detail the normative grammar and the normative dictionary as the reference tools for language codification and modernization of those languages that have a long and well-established written tradition, i.e. Romanian, Italian, French, Catalan, Spanish, and Portuguese. Furthermore, the volume offers a discussion of the key issues regarding the standardization of the ‘minor’ Romance languages as well as Creoles.


Periodismo de marcas

Periodismo de marcas

Author: Carlos J. Campo

Publisher: Editorial UOC

Published: 2016-06-30

Total Pages: 251

ISBN-13: 8490649316

DOWNLOAD EBOOK

El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.


Language and Football

Language and Football

Author: Eva Lavric

Publisher: Narr Francke Attempto Verlag

Published: 2024-06-03

Total Pages: 346

ISBN-13: 3823305220

DOWNLOAD EBOOK

Wie kommen Fußballklubs mit der Sprachenvielfalt in der Mannschaft zurecht? Welche Funktionär:innen und Politiker:innen beschimpfen französische Fans auf ihren Foren? Ticken "Live-Ticker" in verschiedenen Kulturen gleich oder unterschiedlich? Wenn bei einem Fußball-Videogame der digitale Schiedsrichter Abseits konstatiert, kann man dann auch dagegen sein? Wie kämpfen Fans für die Beibehaltung der traditionellen Stadiennamen? Um welche Mannschaften handelt es sich bei den Rivalen "Herne-West" und "Lüdenscheid Nord"? Inwiefern bestimmt die Kultur Ghanas die Bildhaftigkeit seiner Fußballkommentare? Dieses Buch beantwortet nicht nur alle Ihre Fragen über Sprache(n) und Fußball, sondern auch viele weitere, die Sie sich noch nicht gestellt haben. Eine Fülle an linguistischen Disziplinen, zahlreiche Länder und Sprachen auf mehreren Kontinenten: der Fußball bringt sie alle zusammen.


La lengua espanola

La lengua espanola

Author: Rainer H. Goetz

Publisher: McFarland

Published: 2014-01-10

Total Pages: 234

ISBN-13: 0786451351

DOWNLOAD EBOOK

The Spanish language has a long and rich history, from its prehistoric roots to its position today as the mother tongue of nearly 400 million inhabitants of 21 countries. How the language originated, how it evolved, and how it is spoken today around the world makes for a fascinating story that greatly enhances the study of written and spoken Spanish. This Spanish-language text covers the history of Spanish from its pre-Roman and Latin roots to its standardized form and its many regional variations. Along the way, discussion covers the spread of Latin on the Iberian Peninsula, the development of romance dialects due to a number of sociolinguistic influences, and the process of creating a standard variety of Spanish. It concludes with a discussion of the origin and the range of dialects that are spoken across the vast geographical area that forms the Spanish-speaking world. Details of pronunciation, spelling, grammar, and vocabulary are explained in their historical context, giving the student of Spanish a deeper understanding of the language as a whole. Perfect for students of Spanish as well as Spanish-speaking readers seeking to expand their general knowledge of the language, this book also includes a glossary of basic linguistic terms discussed in the text. Instructors considering this book for use in a course may request an examination copy here. La lengua espanola tiene una rica y larga historia, desde sus raices prehistoricas hasta su estado actual como la lengua materna de casi 400 millones de habitantes en 21 paises. El como se origino, como evoluciono, y como se habla hoy en dia alrededor del mundo contribuye a una historia fascinante que complementa el estudio del espanol escrito y hablado. El presente texto, en lengua espanola, trata la historia del espanol desde sus raices prerromanas y latinas hasta su forma estandarizada y sus multiples variantes regionales. A lo largo de la narrativa se cubre la expansion del latin en la Peninsula Iberica, el desarrollo de los dialectos romances debido a una serie de influencias de tipo sociolinguistico, y el proceso de crear una variante estandar del espanol. El libro concluye con una discusion de los origenes y de la variedad de dialectos que se hablan en la vasta zona geografica que comprende el mundo hispanohablante. Los pormenores de la pronunciacion, la ortografia, la gramatica, y el vocabulario se explican dentro de su contexto historico, y proporcionan al estudiante del espanol un entendimiento mas profundo de la lengua en su totalidad. El libro es perfectamente adecuado para los estudiantes del espanol tanto como para otros lectores hispanohablantes que desean aumentar sus conocimientos de la lengua, e incluye tambien un glosario de los terminos linguisticos elementales que se tratan en el texto. Instructors considering this book for use in a course may request an examination copy here.