For teams and businesses that want to make effective change that works comes a book based on 25 years of corporate experience. The S.H.I.F.T. Model (TM) is a proven, five-step method that takes businesses where they need to go. In these uncertain economic times, who can afford not to make the shift? Get your business energized today -- and start your shift!
Nautilus Book Award Winner: An “engagingly written” behavioral science-based guide to tackling our urgent environmental problems (Robert B. Cialdini, author of Influence: The Psychology of Persuasion). To create a sustainable future and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water (and money) using simple signage to energy suppliers that boost participation in renewable energy programs through mere enrollment-form tweaks, it’s clear that shifting the behavior of millions for the better is possible. Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A-to-Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: Using social norms to spread positive environmental behaviors Selecting and testing stories, metaphors, and values to frame information for each audience Catalyzing action by aligning your initiative with your audience’s personal and social motivators Breaking bad habits and building positive ones Capturing your audience’s attention and reducing barriers to action Connecting people with nature and building empathy for the environment and its inhabitants Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all. “Completely fascinating—we’ve learned a lot about the ways minds work in the last decades and that may help us figure out how to appeal to our better angels more effectively than in the past. Rest assured that people who want to sell us junk are paying attention to these insights—the rest of us better do so too!” —Bill McKibben, author of The End of Nature
The #1 New York Times best-selling author of Excuses Begone! The Shift—the book inspired by the movie of the same name—illustrates how and why to make the move from ambition to meaning. Download The Shift and allow these lessons to guide you down a more authentic and rewarding path today. As we contemplate leaving the morning of our life, where ego has played a commanding role, and entering the afternoon (and evening), where meaning and purpose replace ambition and struggle, we may encounter unexpected occurrences that accompany this new direction. It’s almost a universal law that we’ll experience a fall of some kind. Yet these falls or low points provide the energy we need to move away from ego and into a life of meaning and purpose. The Shift doesn’t mean that we lose our drive and ambition; it signifies that we become ambitious about something new. We make a commitment to living a life based on experiencing meaning and feeling purposeful, rather than a life based on never-ending demands and false promises that are the trademark of the ego’s agenda.
The Shift is not about what to eat or not eat. It’s not about when to eat. It’s about building thinking habits, proven through science, that help you lose weight. There are so many myths surrounding weight loss: Setbacks mean failure. Big results require big goals. You need to power through alone. You have to hate your body to lose weight. Happiness awaits you only at the end of the journey. All of these are untrue, unhelpful—and actually undermine long-term weight loss. Dr. Gary Foster’s 7 Mindset Shifts show you how to—and why you should—treat yourself in a way that feels better and primes you for likelier success. His argument and the techniques in each chapter, built on years of research and breakthroughs in cognitive behavioral therapy and positive psychology, can lead to results on the scale—but, more important, in your own thinking. The Shift flips old-fashioned weight-loss theory on its head, training you to recognize when your thinking is taking you away from your goals, to focus on action rather than outcome, and to value non-scale victories more than the number on the digital display. It’s evidence-based motivation—and it really works! The 7 Mindset Shifts include treating yourself with compassion, leaning into your strengths, appreciating the power of small steps (and more frequent rewards), finding your people, and truly relaxing into happiness and gratitude. “Diet thinking” isn’t habit-forming; mindset shifts are. And muscular yet kind mental habits, like the ones found in The Shift, are key to long-term, positive change.
"It's not that you're lazy, and its not that you lack motivation. No-you have plenty of motivation, but it always seems to fade away just when you need it. The problem is not that you don't have motivation, it's that that motivation doesn't stick around long enough. So what kind of book is this? It's the kind that takes knowledge and inspiration from motivation specialists and distills it into something easy to understand. Thirteen execises and seventeen techniques illustrate points to help you take the steps to keep, bring back, or find the motivation you need to make the shift into who you want to be."--Publisher's description.
This inspiring #1 bestseller is a gutsy look at what it takes to undo a lifetime of self-sabotaging habits and feel great about the change and yourself. Good Morning America contributor Tory Johnson is all about helping women make great things happen. And after a lifetime of obesity, of failing at fad diets and sporadic health programs, Tory was ready to make great things happen for herself -- making the shift by recognizing that it was time to lose weight once and for all, and do it her way. In twelve months, she lost more than 60 pounds, and for the first time shares what she learned, what she ate and how she changed in The Shift: How I Finally Lost Weight and Discovered a Happier Life, her most personal book yet. In this updated trade paperback edition, Tory Johnson adds a look back at the amazing response her Shift has brought from thousands of people across the country, shares additional lessons learned in the year following the book's publication, and includes the stories of "Shifters" -- readers so inspired by her book they have made their own life-changing Shifts.
Although many would today argue that the onetime dominance of the phenomenology of religion has receded, and with it the traditional approach to studying religion as a unique and deeply-felt experience that defies explanation, the essays collected here take quite the opposite stand: that this approach has merely been re-branded and continues to characterize much work being done in the field today. Offering a different way forward—one that is based on experiences gained by the members of the Department of Religious Studies at the University of Alabama, a program that has successfully reinvented itself over the past 20 years—the book includes a variety of practical suggestions for how members of Religious Studies departments can revise their approach to studying and teaching about religion. Seeing religion instead as mundane but always exemplary of basic social elements found all across cultures, the volume argues that the way forward for this field lies not in the specialness of its object of study but, instead, the fact that thinking and acting as if something is special is itself an ordinary aspect of history and culture. Making just this shift helps the scholar of religion to contribute to wide, interdisciplinary conversations all across the Humanities and Social Sciences, demonstrating the practical relevance of their work.
According to former NFL player, American Ninja Warrior and international speaker Anthony Trucks, cultivating identity is the most important tool for anyone seeking to achieve their dreams. In an era with more access to the lives of others than ever before, it’s easy to feel as if everyone else is more successful, in better shape, making more money and living their dreams. This daily barrage of “better-than-me” drives feelings of imposter syndrome, unworthiness and shame as many yearn for a clear sense of self and stability in a sea of comparison—especially when one’s internal identity is out of alignment with the life they want to live. Anthony Trucks’ Identity Shift gives motivated individuals the tools to make meaningful change where it counts: their identity. Anthony shares the secret to his success, framed with an honest examination of his own story and determination to move beyond his circumstances. He has seen how the ability to shift one’s identity is an innate ability that can be cultivated to unlock new levels of power, perspective, passion and productivity; and he believes this shift can occur within anyone, so long as they are ready to change their life.
Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift. With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success. Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire. PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.
In this much anticipated follow-up to their groundbreaking book, Shifting the Balance: 6 Ways to Bring the Science of Reading into the Balanced Literacy Classroom, authors Jan Burkins and Kari Yates, together with co-author Katie Cunningham, extend the conversation in Shifting the Balance 3-5: 6 Ways to Bring the Science of Reading into the Upper Elementary Classroom. This new text is built in mind specifically for grades 3-5 teachers around best practices for the intermediate classroom. Shifting the Balance 3-5 introduces six more shifts across individual chapters that: Zoom in on a common (but not-as helpful-as-we-had-hoped) practice to reconsider Untangle a number of "misunderstandings" that have likely contributed to the use of the common practice Propose a more science-aligned shift to the current practice Provide solid scientific research to support the revised practice Offer a collection of high-leverage, easy-to-implement instructional routines to support the shift to more brain-friendly instruction The authors offer a refreshing approach that is respectful, accessible, and practical - grounded in an earnest commitment to building a bridge between research and classroom practice. As with the first Shifting the Balance, they aim to keep students at the forefront of reading instruction.
