Makeup in the World of Beauty Vlogging
Makeup in the World of Beauty Vlogging

Author: Clare Douglass Little

Publisher: Rowman & Littlefield

Published: 2020-10-14

Total Pages: 233

ISBN-13: 1498592465

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This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a platform for enacting and inspiring social commentary and change. Makeup in the World of Beauty Vlogging studies the cultural phenomenon of the beauty vlog as a space where audiences and vloggers find a voice and a means of personal expression via the potentially subversive power of makeup and social media.

Make Up
Make Up

Author: Michelle Phan

Publisher: Harmony

Published: 2014-10-21

Total Pages: 240

ISBN-13: 1101903074

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Michelle Phan has believed in makeup since the first time she was allowed to try eyeliner. When she looked in the mirror and saw a transformed version of herself looking back, she fell in love with the sense of confidence that makeup could give her. Ever since she posted her first makeup tutorial on YouTube, she has dedicated herself to inspire millions by using makeup as a tool for transformation and self expression. Now, Michelle has compiled all of her best wisdom into Make Up: Your Life Guide to Beauty, Style, and Success—Online and Off. From creating a gorgeous smoky eye to understanding contouring to developing an online persona, Michelle has advice to help you transform every facet of your life. Make Up is packed with Michelle’s trademark beauty and style tutorials, stories and pictures from her own life, and advice on the topics she is asked about most, including etiquette, career, entrepreneurship, and creativity. From the everyday (such as how to get glowing skin) to the big picture (such as how to turn your passion into a profession), Make Up is a practical and empowering resource to help anyone put their best face forward.

Classic Beauty
Classic Beauty

Author: Gabriela Hernandez

Publisher: Schiffer Publishing

Published: 2017

Total Pages: 223

ISBN-13: 9780764353000

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The definition of a beautiful face has never been constant. See howpolitical and social climates have molded accepted beauty rituals andthe evolution of cosmetics from ancient times through today. This updated and refreshed reference book chronicles historic trends for the eyes, lips, and face, and offers in-depth aesthetic reviews of each decade from the1920s to today. Follow the fascinating history of cosmetic trends vintage ads; detailed makeup application guides;and profiles of famous makeup innovators, connoisseurs, and iconicfaces. Over 450 images, timelines, and detailed vintage color palettesshow the changing definitions of beauty and document makeup innovations(the first mascara, lipstick, eye shadow, etc.) that have evolvedthroughout the history of cosmetics. This is an ideal reference for theprofessional makeup artist, cosmetologist, educator, student, andgeneral makeup enthusiasts

The Glam Guide
The Glam Guide

Author: Fleur De Force

Publisher: Headline

Published: 2015-02-12

Total Pages: 224

ISBN-13: 1472228391

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Fleur De Force started making YouTube videos in 2009 out of a passion for everything beauty and fashion related. What began as a fun hobby quickly turned into something much bigger, and she's spent the past five years seeking out the best products, top tips and easiest ways for us all to look and feel more fabulous. In The Glam Guide she shares all of her secrets and discoveries so whether you're looking for makeup tips, wardrobe cheats, first-date pointers or healthy lifestyle motivation, this is the book for you.

Perfection
Perfection

Author: Margarette Lincoln

Publisher: Yale University Press

Published: 2024-10-29

Total Pages: 406

ISBN-13: 0300280491

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A colourful account of women’s health, beauty, and cosmetic aids, from stays and corsets to today’s viral trends Victorian women ate arsenic to achieve an ideal, pale complexion, while in the 1790s balloon corsets were all the rage, designed to make the wearer appear pregnant. Women of the eighteenth century applied blood from a black cat’s tail to problem skin, while doctors in the 1880s promoted woollen underwear to keep colds at bay. Beautification and the pursuit of health may seem all-consuming today, but their history is long and fantastically varied. Ranging across the last four hundred years, Margarette Lincoln examines women’s health and beauty in fascinating detail. Through first-hand accounts and reports of physicians, quacks, and advertising, Lincoln captures women’s lived experience of consuming beauty products, and the excitement—and trauma—of adopting the latest fashion trends. Considering everything from body sculpture, diet, and exercise to skin, teeth, and hair, Perfection is a vibrant account of women’s body-fashioning—and shows how intimately these practices are related to community and identity throughout history.

Beauty and Cosmetics 1550 to 1950
Beauty and Cosmetics 1550 to 1950

Author: Sarah Jane Downing

Publisher: Bloomsbury Publishing

Published: 2012-07-20

Total Pages: 65

ISBN-13: 0747811067

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The source of tremendous power and the focus of incredible devotion, throughout history notions of beauty have been integral to social life and culture. Each age has had its own standards: a gleaming white brow during the Renaissance, the black eyebrows considered charming in the early eighteenth century, and the thin lips thought desirable by Victorians. Beauty has ensured good marriages, enabled social mobility and offered fame and notoriety, and has led women – and some men – to remarkable lengths in cultivating it, from the dangerous quantities of lead applied by Elizabeth I, to the women of the 1940s and '50s, who employed face powder, lipstick and mascara to look their best during the privations of war and austerity, creating a chic appearance to which many still aspire.

Facing Beauty
Facing Beauty

Author: Aileen Ribeiro

Publisher:

Published: 2011

Total Pages: 0

ISBN-13: 9780300124866

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Throughout the history of the Western world, countless attempts have been made to define beauty in art and life. This text examines concepts of female beauty in terms of the ideal and the real, investigating paradigms of beauty as represented in art and literature and how beauty has been enhanced by cosmetics and hairstyles

Hi Gorgeous!
Hi Gorgeous!

Author: Candis Cayne

Publisher: Running Press Adult

Published: 2017-06-20

Total Pages: 313

ISBN-13: 0762462590

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Trailblazing transgender actress, activist, and style icon Candis Cayne has spent a lifetime learning how to see herself for who she really is, and along the way has taught herself and others how to celebrate inner beauty as the perfect starting point for outer radiance. Drawing from her personal journey to self-acceptance and comprised of a unique combination of cross-barrier, body-positive wellness and style advice, Hi Gorgeous! is a one-of-a-kind beauty guide that will speak to all women. Engagingly written, highly visual, and filled with "Glam on the Go" tips and exclusive interviews with Candis's team of "radiance experts," the book will cover everything from new definitions of womanhood and beauty (with elements of Candis's own journey woven in) to hands-on makeup and style tips aimed at enhancing all of a woman's possibilities. Hi Gorgeous! opens with a foreword by Candis's best friend, former Olympian and transgender star Caitlyn Jenner. This beautiful, inspiring, and informative book will empower women on their own path and help them convey their radiance to the world.

Authenticity as Performativity on Social Media
Authenticity as Performativity on Social Media

Author: Allan S. Taylor

Publisher: Springer Nature

Published: 2022-10-11

Total Pages: 150

ISBN-13: 3031121481

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​Authenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alternative definition of authentic social media practice and suggests that, rather than being an achievable ideal, authenticity reveals itself as an unrepeatable temporary interval. Applying a post-structural lens of performativity, Taylor analyses the resurgence of the authentic as a cultural trend and argues that the professionalisation of social media has given rise to a ‘neoliberal authentic’ that equates productivity with self-actualisation, questioning whether society should present this as a cultural ideal. Using a new critical framework, Taylor recontextualises authenticity in a variety of social media practices. This includes authentic self-representation, authentic influence and its effect in influencer culture, as well as meme production as an attempt to find authenticity. Part-reader, part-manifesto, the book asks readers to reappraise authenticity and provides a working definition for future practice.

Digital Influencers and Online Expertise
Digital Influencers and Online Expertise

Author: Aditi Bhatia

Publisher: Taylor & Francis

Published: 2023-07-12

Total Pages: 131

ISBN-13: 1000880494

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Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts. In this insightful book, Bhatia sets out to investigate the interdiscursive construction of identity on YouTube. Taking a multi-methodological approach to Critical Discourse Analysis, Bhatia examines beauty vlogs at the levels of sociocognition, language, and genre to provide a better understanding of some of the measures of success and effect as well as new practices of expertise in online communication. The book contributes to a better understanding of how young people work online, often collaboratively, to conform to or resist mainstream notions of expertise, authenticity, race, and beauty, as well as the linguistic and semiotic tools they use to perform their identity, in order to become digital entrepreneurs and cultural influencers. Students and scholars in the field of discourse analysis, situated within the contexts of popular culture and social media, will find this book a valuable read. This volume also enhances the everyday person’s understanding of the complexities of new media communication and a new generation of cultural intermediaries.