Social Media Livestreaming: Design for Disruption? addresses a host of emerging issues concerning social media livestreaming, exploring this technology as a disruption and its potential to shape journalism practice and influence society. Live visual images increasingly inundate our digital screens. While once restricted to broadcast news organizations, "going live" is becoming ubiquitous, fueled by smartphones and social networks. As livestreams and eyewitness video permeate our social media feeds, a wide range of possibilities for journalism and society are unfolding. Using international case studies, interviews with journalists, and survey research with citizens, this book explores major themes including livestreaming’s implications for journalism practice and news content production; citizen activism and participation in democracy; ethical, legal, safety and privacy considerations; and the role of livestreaming in shaping public perception. Social Media Livestreaming: Design for Disruption? is ideal for multiple audiences, from academic researchers to professional journalists and social media practitioners as well as policy-makers and organizations.
There was a time when there was no social media or even mobile phones. A landline phone was the only thing that our ancestors could use to communicate, and discuss a matter with people staying far away from them. At times, the people living in those times also used to write long letters even if they wanted to convey a small message. These letters took several days to reach the person to whom the message was to be conveyed. But, the rapid technological development in the last few decades has transformed the way we communicate, and socialize. In today's world, we use apps for many of the things we do every day, which includes communicating and keeping in touch with our family, and friends. The apps that we use for this purpose are called social apps, or social networking apps. These apps have become an essential part of our day-to-day communication and socialization. People use social apps to communicate with friends and family, meet new people, express their views and opinions, and keep up with current events. On the whole, social apps allow users to interact and engage with others via technology. And as they have become an integral part of our lives, we must have some knowledge about such apps. For that purpose, this book has been designed as a beginner's guide that will take you through the world of social apps. It aims to explain to you everything about such apps, which are primarily of two types: Audio Chat Rooms and Video Livestreaming. In this book, you will find all that you need to learn about Audio Chatrooms and Video Livestreaming apps, including their pros and cons. It also talks about the impact of social apps on Society and Culture and how these apps are changing communication and interaction. But, the book just does not stop at that, as it also explores the future of social apps. These are just some of the interesting topics covered in this book. This book is meant for everyone who wants to learn about social apps including those who are always on the hunt for the latest social apps. One such app is Wafa, which is one of India's first voice-centric apps. This book has been authored by none other than Muhammed Aqib T.P., the CEO of LVE Innovations, the Bengaluru, Karnataka-based company behind the Wafa app. Aqib is a proud MSRIT alumnus who did his B-Tech in Electronic & Instrumentation Engineering, with an undying heart for marketing. Aqib has always been a go-getter, starting his career with Facebook pages during his school days and having an umpteen business turnover by his final year in college. He has also had access to 100+ Facebook pages with over 150+ followers. At LVE Innovations, Aqib is responsible for formulating and implementing the strategic plan, driving growth and innovation, and ensuring the company's smooth operations. His focus includes developing key marketing and communication initiatives, identifying new revenue streams, assessing market potential across the country, building analytical models, and performing regular market analysis for the company. Aqib is also the Founder of Beeyams Media, one of the earliest digital marketing companies catering to Facebook and Instagram. Beeyams Media was founded in 2014 and in 2021 it was shifted under Swoovi Innovations under the category of Digital Marketing Solutions. The company simplifies clients' digital transactions by providing innovative technical solutions, allowing them to focus on their core business. The company also primarily focuses on SMEs. Aqib also serves as COO of Swoovi Innovations, based in Surat, Gujarat. The company provides you with essential digital solutions like Performance Marketing, E-Commerce Sales, Software Development, Cloud and Database Setup, and Support & Cyber security consulting. Aqib's primary goal behind writing this book was to get its readers acquainted with all that they should know about social apps, including his Wafa app. It's high time for you to explore this book, as you must have got a picture of what it contains by now. So just get going and discover the world of Audio Chat Rooms and Video Livestreaming.
The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform. It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in the livestreaming e-commerce industry. This unique book reflects on the Chinese livestreaming e-commerce, and offers insights to help readers understand the industry and the process of industrialization. It is intended for a wide range of readers, ranging from non-experts interested in livestreaming e-commerce, to professionals wanting an overview of the industry’s development.
Hey there! Ever wondered how some brands just *shine*? Don't worry; I've got the perfect guide for you: "The Livestream Blueprint: Starting and Scaling Your Business with Live Video." Imagine this book as your trusty map, guiding you through the exciting world of digital branding. We're talking about creating a brand that not only stands out but also captures hearts and minds. And guess what? You don’t need to be a tech genius or a marketing expert to get it right! Think of live streaming as your secret weapon. In a world filled with static content, live video is the heartbeat of authentic connection. And guess what? You don't need a Hollywood studio or a blockbuster budget to make it work. We're diving headfirst into the electrifying world of live video branding. Picture this: you, in real-time, connecting with your audience like never before. We'll unravel the mysteries of crafting live streams that don't just capture attention but also hold it captive. Ever wondered how some live streams feel like a riveting movie, keeping you on the edge of your seat? We're going to decode that magic – from the initial idea to the final broadcast. And no, it's not just about technicalities; it's about creating an experience, a moment that your audience can't resist. But hey, we won't just stop at the 'whys' and 'hows.' We're delving into inspiring real-life stories of individuals and businesses that started with a simple live stream and ended up creating movements. So, buckle up and get ready for a journey where your brand transforms into a live, breathing entity. As you flip through these pages, consider me your trusted guide, here to unlock the thrilling world of live streaming for you. Whether you're a solo entrepreneur, a small business owner, or part of a big corporate world, this book equips you with the tools, tips, and confidence to make your brand super engaging and unforgettable. Happy Streaming! 🌟
A look at the revolution in game live streaming and esports broadcasting Every day thousands of people broadcast their gaming live to audiences over the internet using popular sites such as Twitch, which reaches more than one hundred million viewers a month. In these new platforms for interactive entertainment, big esports events featuring digital game competitors live stream globally, and audiences can interact with broadcasters—and each other—through chat in real time. What are the ramifications of this exploding online industry? Taking readers inside home studios and backstage at large esports events, Watch Me Play investigates the rise of game live streaming and how it is poised to alter how we understand media and audiences. Through extensive interviews and immersion in this gaming scene, T. L. Taylor delves into the inner workings of the live streaming platform Twitch. From branding to business practices, she shows the pleasures and work involved in this broadcasting activity, as well as the management and governance of game live streaming and its hosting communities. At a time when gaming is being reinvented through social media, the potential of an ever-growing audience is transforming user-generated content and alternative distribution methods. These changes will challenge the meaning of ownership and intellectual property and open the way to new forms of creativity. The first book to explore the online phenomenon Twitch and live streaming games, Watch Me Play offers a vibrant look at the melding of private play and public entertainment.
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.
This book traces the development of video (especially short video, duan shipin) in China over the past few years, exploring how these videos engaged with China’s rapidly changing society, how they enriched existed theories of society, media and communication, and new theories to be extracted. The book offers a new, critical model for understanding the relationship between video, video theory, video industry and the State. This book sheds light on the overall description and explanation of the current socio-political, economic and cultural environment concerning the development of video (especially short video). It interprets the emergence of the “Social Videolization” through the subjects of media psychology, communication studies and cultural criticism, media industrial studies, sociology and anthropology.
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.
This book constitutes the refereed proceedings of the First International Conference on Culture and Computing, C&C 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. The conference was planned to be held in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 34 papers presented in this volume were organized in topical sections as follows: HCI and ethics in cultural contexts; interactive and immersive cultural heritage; and preservation of local cultures.
