Prince John Magruder

Prince John Magruder

Author: Paul D. Casdorph

Publisher: John Wiley & Sons, Incorporated

Published: 1996-10-16

Total Pages: 836

ISBN-13:

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His life and campaigns.


Tangled Goods

Tangled Goods

Author: Iddo Tavory

Publisher: University of Chicago Press

Published: 2022-06-24

Total Pages: 210

ISBN-13: 0226820173

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A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising. The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry’s consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to “doing good”? Interviewing over seventy advertising professionals and managers, the authors trace the complicated meanings of the good in these pro bono projects. Doing something altruistic, they show, often helps employees feel more at ease working for big pharma or corporate banks. Often these projects afford them greater creative leeway than they normally have, as well as the potential for greater recognition. While the authors uncover different motivations behind pro bono work, they are more interested in considering how various notions of the good shift, with different motivations and benefits rising to the surface at different moments. This book sheds new light on how goodness and prestige interact with personal and altruistic motivations to produce value for individuals and institutions and produces a novel theory of the relationship among goods: one of the most fraught questions in sociological theory.


Capital Campaigns

Capital Campaigns

Author: Andrea Kihlstedt

Publisher: Jones & Bartlett Learning

Published: 2010

Total Pages: 439

ISBN-13: 0763758310

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CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.


The Life and Campaigns of the Black Prince

The Life and Campaigns of the Black Prince

Author: Richard Barber

Publisher: Boydell & Brewer

Published: 1997

Total Pages: 164

ISBN-13: 9780851154695

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The Life and Campaigns of the Black Prince is an invaluable collection of contemporary source material, seen through the eyes of the men involved.


Admiral Satan

Admiral Satan

Author: Roderick Cavaliero

Publisher: I.B. Tauris

Published: 1994-12-31

Total Pages: 348

ISBN-13:

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Nelson admired him. Marie-Antoinette counted him among France's national heroes. The exiled Napoleon sighed for what might have been had his own navy been commanded by someone of like calibre. His lascar sailors feared him as much as they admired him, and nicknamed him 'Admiral Satan'. In an age of remarkable characters, Pierre-Andre de Suffren Saint Tropez, the Bailli de Suffren, was one of the most remarkable: eccentric, irascible, slovenly, gluttonous, possessed of furious energy and lust for battle. He was also the most daring, innovative tactician in France's pre-revolutionary navy."" ""Suffren began his naval career in the service of the Knights of Malta, protecting the Order's shipping against the corsairs of the Barbary coast. Then began the long, slow climb through the ranks of the pre-revolutionary French navy, during which he saw action in the West Indies, ran the blockade during the American war of independence, and was twice taken prisoner by the British, whom he hated ever after."" ""When at last he achieved independent command, this hatred fuelled his determination to beat the British in the Indian Ocean. At stake was France's alliance with Haidar Ali, the shrewd and battle-scarred Nawab of Mysore, and hence control of southern India. Suffren brought all his tactical brilliance and radical innovation to bear: his opponent, the indomitable Admiral Sir Edward Hughes, was no less determined, and the resulting campaign was as fierce as it was evenly balanced, ending only with the declaration of peace in 1783. Suffren returned to France, to be feted and feasted by nobility and populace alike. He ended his life there, having acquired honours and avoirdupois in more or less equal measure."" ""Roderick Cavaliero's is the first English-language biography of this extraordinary man. It is a vivid portrait of an individual and his world, with sharply drawn descriptions of people, places and events - and, of course, the sea battles, with their mingled excitement and danger. Above all, Suffren himself comes to life, with his immense vitality, his volcanic rages, his eccentricities and his matchless understanding of war in his chosen element, the sea.


City of Disorder

City of Disorder

Author: Alex S. Vitale

Publisher: NYU Press

Published: 2009-03

Total Pages: 243

ISBN-13: 0814788181

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2009 Association of American University Presses Award for Jacket Design In the 1990s, improving the quality of life became a primary focus and a popular catchphrase of the governments of New York and many other American cities. Faced with high levels of homelessness and other disorders associated with a growing disenfranchised population, then mayor Rudolph Giuliani led New York's zero tolerance campaign against what was perceived to be an increase in disorder that directly threatened social and economic stability. In a traditionally liberal city, the focus had shifted dramatically from improving the lives of the needy to protecting the welfare of the middle and upper classes—a decidedly neoconservative move. In City of Disorder, Alex S. Vitale analyzes this drive to restore moral order which resulted in an overhaul of the way New York views such social problems as prostitution, graffiti, homelessness, and panhandling. Through several fascinating case studies of New York neighborhoods and an in-depth look at the dynamics of the NYPD and of the city's administration itself, Vitale explains why Republicans have won the last four New York mayoral elections and what the long-term impact Giuliani's zero tolerance method has been on a city historically known for its liberalism.


Swamp Fox

Swamp Fox

Author: Dr. Robert D. Bass

Publisher: Pickle Partners Publishing

Published: 2017-07-11

Total Pages: 398

ISBN-13: 178720619X

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One of the most fascinating figures of the American Revolution, General Francis Marion slipped in and out of the Carolina swamps to strike sudden, devastating blows against the British. Cutting through the Swamp Fox legend, Robert D. Bass has arrived at a realistic and fascinating appraisal of this military genius with this 1959 literary work. “[A] close but spirited chronology of the raids and routs [General Francis Marion] led against the British. A humane man, a dedicated soldier with a devotion to duty and a worship of liberty, [he] was also a taciturn, moody and introverted character. With an intuitive sense of strategy, particularly that of the swift advance and the rapid retreat, he became a sound and savage fighter [...] rose from the ranks as an unknown captain to become a Brigadier General. Here, bivouac by bivouac, are the lashes and the sieges in which he engaged; the daring rescue of 150 Rebel prisoners from Sumter’s house; the bedevilment and the destruction of the British is small diversionary actions; and the indefatigable endurance of that gaunt, ill-kempt, gallant fighter who became a nemesis to Cornwallis and the entire British Army....”—Kirkus Review


My Life in Advertising

My Life in Advertising

Author: Claude C. Hopkins

Publisher: Laurus

Published: 1917

Total Pages: 230

ISBN-13:

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This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.