Britannica Enciclopedia Moderna
Britannica Enciclopedia Moderna

Author: Encyclopaedia Britannica, Inc

Publisher: Encyclopaedia Britannica, Inc.

Published: 2011-06-01

Total Pages: 2982

ISBN-13: 1615355162

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The Britannica Enciclopedia Moderna covers all fields of knowledge, including arts, geography, philosophy, science, sports, and much more. Users will enjoy a quick reference of 24,000 entries and 2.5 million words. More then 4,800 images, graphs, and tables further enlighten students and clarify subject matter. The simple A-Z organization and clear descriptions will appeal to both Spanish speakers and students of Spanish.

Models of Management
Models of Management

Author: Mauro F. Guillén

Publisher: University of Chicago Press

Published: 1994-10-15

Total Pages: 439

ISBN-13: 0226310361

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This work explores differing historical patterns in the adoption of the three major models of organizational management: scientific management; human relations; and structural analysis. The author takes a fresh look at how managers have used these models in four countries during the 20th century.

Catalog
Catalog

Author: University of Texas. Library. Latin American Collection

Publisher:

Published: 1969

Total Pages: 746

ISBN-13:

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Festschrift
Festschrift

Author: Universidad Nacional Autónoma de México

Publisher: UNAM

Published: 1990

Total Pages: 586

ISBN-13: 9789683610232

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Marketing
Marketing

Author: Gary Armstrong

Publisher: Pearson Educación

Published: 2003

Total Pages: 686

ISBN-13: 9789702604006

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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.