Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Author: Plunkett Research Ltd

Publisher: Plunkett Research, Ltd.

Published: 2007-04

Total Pages: 555

ISBN-13: 1593920814

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A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.


Hollywood and the Great Depression

Hollywood and the Great Depression

Author: Iwan Morgan

Publisher: Edinburgh University Press

Published: 2016-10-27

Total Pages: 296

ISBN-13: 0748699937

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Examines how Hollywood responded to and reflected the political and social changes that America experienced during the 1930sIn the popular imagination, 1930s Hollywood was a dream factory producing escapist movies to distract the American people from the greatest economic crisis in their nations history. But while many films of the period conform to this stereotype, there were a significant number that promoted a message, either explicitly or implicitly, in support of the political, social and economic change broadly associated with President Franklin D. Roosevelts New Deal programme. At the same time, Hollywood was in the forefront of challenging traditional gender roles, both in terms of movie representations of women and the role of women within the studio system. With case studies of actors like Shirley Temple, Cary Grant and Fred Astaire, as well as a selection of films that reflect politics and society in the Depression decade, this fascinating book examines how the challenges of the Great Depression impacted on Hollywood and how it responded to them.Topics covered include:How Hollywood offered positive representations of working womenCongressional investigations of big-studio monopolization over movie distributionHow three different types of musical genres related in different ways to the Great Depression the Warner Bros Great Depression Musicals of 1933, the Astaire/Rogers movies, and the MGM akids musicals of the late 1930sThe problems of independent production exemplified in King Vidors Our Daily BreadCary Grants success in developing a debonair screen persona amid Depression conditionsContributors Harvey G. Cohen, King's College LondonPhilip John Davies, British LibraryDavid Eldridge, University of HullPeter William Evans, Queen Mary, University of LondonMark Glancy, Queen Mary University of LondonIna Rae Hark, University of South CarolinaIwan Morgan, University College LondonBrian Neve, University of BathIan Scott, University of ManchesterAnna Siomopoulos, Bentley UniversityJ. E. Smyth, University of WarwickMelvyn Stokes, University College LondonMark Wheeler, London Metropolitan University


Saturday Night Live, Hollywood Comedy, and American Culture

Saturday Night Live, Hollywood Comedy, and American Culture

Author: J. Whalley

Publisher: Springer

Published: 2010-06-21

Total Pages: 239

ISBN-13: 023010794X

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Saturday Night Live, Hollywood Comedy, and American Culture sheds new light on the ways in which Saturday Night Live s confrontational, boundary-pushing approach spilled over into film production, contributing to some of the biggest hits in Hollywood history, such as National Lampoon s Animal House, Ghostbusters, and Beverly Hills Cop. Jim Whalley also considers how SNL has adapted to meet the needs of subsequent generations, launching the film careers of Mike Myers, Adam Sandler, Will Ferrell and others in the process. Supported by extensive archival research, some of Hollywood s most popular comedians are placed into the contexts of film and television comic traditions and social and cultural trends in American life.


Cinema and the Swastika

Cinema and the Swastika

Author: Roel Vande Winkel

Publisher: Springer

Published: 2007-02-07

Total Pages: 385

ISBN-13: 0230289320

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This is the first publication to bring together comparative research on the international expansion of Third Reich cinema. This volume investigates various attempts to infiltrate - economically, politically and culturally - the film industries of 20 countries and regions either occupied by, friendly with or neutral towards Nazi Germany.


Commerce in Culture

Commerce in Culture

Author: A. Flibbert

Publisher: Springer

Published: 2007-09-03

Total Pages: 240

ISBN-13: 0230607276

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Commerce in Culture is an innovative study of how states have responded to the globalization of the film sector. Concerned with more than film content or substance, the book exposes the ongoing political and economic struggles that shape cultural production and trade in the world. The historical focus is on Hollywood's engagement with rivals and partners in two leading developing countries, Egypt and Mexico, beginning with the birth of their national film industries in the late 1920s. State and market institutions evolved differently in each context, acting like national prisms to mediate international competition and produce distinctive results. As filmmaking has become a dynamic focal point in the new economy, Commerce in Culture reveals a vital but neglected part of the global terrain.