International Marketing, Google eBook
International Marketing, Google eBook

Author: Masaaki (Mike) Kotabe

Publisher: John Wiley & Sons

Published: 2012-02-02

Total Pages: 690

ISBN-13: 111826715X

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International Marketing, Third Asia-Pacific edition, has been updated to reflect contemporary developments and examples in international marketing. The text retains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. International Marketing, Third Asia-Pacific edition, aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.

Dynamics of International Advertising
Dynamics of International Advertising

Author: Barbara Mueller

Publisher: Peter Lang

Published: 2011

Total Pages: 382

ISBN-13: 9781433103841

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"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

Guide to Reference in Business and Economics
Guide to Reference in Business and Economics

Author: Steven W. Sowards

Publisher: American Library Association

Published: 2014-07-22

Total Pages: 492

ISBN-13: 0838912346

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Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find sources of information on such topics asBusiness lawE-commerceInternational businessManagement of information systemsOccupations and careersMarket researchGuide to Reference is used internationally as the “source of first resort” for identifying information and training reference professionals, and this book will help connect librarians and researchers to the most relevant sources of information on business and economics.

International Marketing Data & Statistics 2009 33
International Marketing Data & Statistics 2009 33

Author: Euromonitor Publications

Publisher: Euromonitor International

Published: 2008-12

Total Pages: 0

ISBN-13: 9781842644850

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International Marketing Data and Statistics 2008 is one of our best selling titles. It has hard-to-find demographic, economic and lifestyle data for 161 non-European countries including the USA, Asia-Pacific and Latin America. It is an essential reference tool you shouldn't be without. Euromonitor International contacts many different sources to research this data; they include international organisations such as the IMF and UN, as well as national statistical offices and national trade associations. The value of this book is that research is presented in easy to use tables that allow comparisons between countries. At a glance you can compare similarities and differences in population, home ownership, expenditure trends, crime statistics and much more.

Finance & Development, March 2009
Finance & Development, March 2009

Author: International Monetary Fund. External Relations Dept.

Publisher: International Monetary Fund

Published: 2009-03-17

Total Pages: 62

ISBN-13: 1451953682

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Crisis Stalls Globalization: Reshaping the World Economy" examines the multiple facets of the recession-from the impact on individual economies to the effect on the global payments imbalances that were partially at the root of the crisis-and offers a variety of suggestions for supporting a recovery and averting future crises. Several IMF studies shed light on the depth of the crisis-including a survey of the sharp drop in trade finance, along with quantitative findings about the direct and indirect costs of the financial turbulence-and debate what is to be done from several angles, including the redesign of the regulatory framework and ways to plug large data gaps to prevent future crises and aid in the creation of early warning systems. Opinion pieces discuss the shifting boundaries between the state and markets, the agenda for financial sector reform, and the governance of global financial markets. The issue also includes a historical perspective to see when restructuring the global financial architecture actually succeeds. "People in Economics" profiles Nouriel Roubini; "Back to Basics" looks at what makes a recession; and "Data Spotlight" examines Latin America's debt.

Advances in Data Mining: Applications and Theoretical Aspects
Advances in Data Mining: Applications and Theoretical Aspects

Author: Petra Perner

Publisher: Springer

Published: 2014-07-17

Total Pages: 238

ISBN-13: 3319089765

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This book constitutes the refereed proceedings of the 14th Industrial Conference on Advances in Data Mining, ICDM 2014, held in St. Petersburg, Russia, in July 2014. The 16 revised full papers presented were carefully reviewed and selected from various submissions. The topics range from theoretical aspects of data mining to applications of data mining, such as in multimedia data, in marketing, in medicine and agriculture and in process control, industry and society.

Measurement and Research Methods in International Marketing
Measurement and Research Methods in International Marketing

Author: Marko Sarstedt

Publisher: Emerald Group Publishing

Published: 2011-08-23

Total Pages: 252

ISBN-13: 1780520956

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Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.

International Marketing
International Marketing

Author: Daniel W. Baack

Publisher: SAGE Publications

Published: 2012-02-09

Total Pages: 737

ISBN-13: 1544350163

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International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

Handbook of Marketing Analytics
Handbook of Marketing Analytics

Author: Natalie Mizik

Publisher: Edward Elgar Publishing

Published: 2018

Total Pages: 713

ISBN-13: 1784716758

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Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.

Global Business Today Global Edition 8e
Global Business Today Global Edition 8e

Author: Charles Hill

Publisher: McGraw Hill

Published: 2014-09-16

Total Pages: 575

ISBN-13: 0077170601

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Global Business Today has been developed specifically to meet the needs of international students of business. Written in a refreshing, informative, and accessible style, it has become the most widely used text in the International Business market with its comprehensive and up-to-date contents; focus on managerial implications and application of international business concepts; and incorporation of ancillary resources that enliven the text and make it easier to teach. In addition to boxed material which provides insightful illustrations in every chapter, interesting anecdotes have been carefully weaved into the narrative of the text to engage the reader. Enhancements to the Global Edition include: New Country Focus boxes that provide background on the political, economic, social, or cultural aspects of countries grappling with an international business issue to help raise students’ awareness of how national and geographic differences affect the conduct of international business, such as Corruption in the Philippines and the Export Processing Zone Authority of Pakistan. New Management Focus boxes that provide lively illustrations of the relevance of chapter material for the practice of international business, including Patenting Basmati Rice and Expatriate Managers. New Perspective boxes that provide additional context for chapter topics, such as Market Economy in China, Australian SMEs Embrace the Chinese Currency, and Global Variations in Ownership Structure.