Chief Marketing Officers at Work

Chief Marketing Officers at Work

Author: Josh Steimle

Publisher: Apress

Published: 2016-08-04

Total Pages: 330

ISBN-13: 1484219317

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Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.


Knock 'em Dead Job Interview

Knock 'em Dead Job Interview

Author: Martin Yate

Publisher: Adams Media

Published: 2012-12-18

Total Pages: 256

ISBN-13: 9781440536793

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Land the job you want! The interview is one of the most crucial moments of the job search experience and your chance to show your potential employer that you have what it takes to succeed in the position. In order to do that in today's highly competitive job search environment, though, you'll have to find a way to stand out from the crowd. Using his twenty-five years of experience, New York Times bestselling author Martin Yate has established a set of rules for job interviews that is sure to get you noticed. Instead of memorizing canned answers, Yate provides you with an explanation of the thought behind more than 300 questions and answers, so that you'll always know what the interviewer is really asking and how you should respond. Packed with information on handling stress questions and weird interview venues, this book also teaches you how to keep your cool--and confidence--from the moment you step inside the building. With Knock 'em Dead Job Interview, you will finally be able to differentiate yourself from the competition and score the job!


The Complete Q&A Job Interview Book

The Complete Q&A Job Interview Book

Author: Jeffrey G. Allen

Publisher: John Wiley & Sons

Published: 2004-04-26

Total Pages: 258

ISBN-13: 0471654663

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"The ultimate job interview book! A systematic, foolproof way to generate offers. No job seeker should be without it." -National Job Market "The programmed system works because it is a simple, practical, proven way to interview properly. Use it to win the interview and win the job!" -Mary Lyon, Associated Press "Allen's 'Q&A' interview approach eliminates the fear of the unknown, replaces it with the confidence of knowing what to expect, and trains the applicant to get job offers." -Kimberly A. Hellyar, Director, Training Consultants International What is a job interview anyway? Is it an objective examination of your experience, skills, and work ethic? Not quite. It's a screen test. You're the actor. In this bestselling guide, Jeff Allen, the world's leading authority on the interview process, shows you how getting hired depends almost completely on the "actor factor." If you know your lines, perfect your delivery, and dress for the part, you'll get hired. If you don't, you won't. In The Complete Q&A Job Interview Book, Jeff develops your own personalized interview script to prepare you in advance for any question that comes your way. Covering questions on everything from personal background to management ability and technological know-how, he gives you a fail-safe delivery format for responding the right way every time. This new edition has been updated to guide you through today's changing job market, and includes an entirely new chapter on dealing with the latest open-ended interrogation questions. If getting a job is playing a part, this is your starring role. Follow the director, and you'll be a superstar!


The Everything Job Interview Book

The Everything Job Interview Book

Author: Lin Grensing-Pophal

Publisher: Simon and Schuster

Published: 2011-11-18

Total Pages: 296

ISBN-13: 1440531692

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A job interview can be both terrifying and exciting; interviewees are always eager to put their best foot forward and make a great impression. However, many aspects of this fairly typical business procedure have changed in recent times, and job-hopefuls need to change, too! The Everything Job Interview Book, 3rd Edition is the ultimate manual for today's job-hunter, no matter what their work experience includes, with professional advice on: job hunting and networking; how to successfully use social media like Facebook, Twitter, and LinkedIn; pre-interview prep work and practice questions; what to wear, how to prepare, and when to arrive; answering difficult questions honestly and professionally; and post-interview follow-up procedures and etiquette. With new and updated sections on social media, guidance for re-entering the workforce, and networking tips, The Everything Job Interview Book, 3rd Edition is the only book job-hunters need to ace the big interview and hear, "You're hired".


Successful Interviewing and Recruitment

Successful Interviewing and Recruitment

Author: Rob Yeung

Publisher: Kogan Page Publishers

Published: 2008

Total Pages: 184

ISBN-13: 0749451645

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Teaching managers how to structure a successful interview, spot exceptional candidates, and hire only those who will add value to the business, this work includes advice on what questions to ask and how to put candidates at ease.


System Design Interview - An Insider's Guide

System Design Interview - An Insider's Guide

Author: Alex Xu

Publisher: Independently Published

Published: 2020-06-12

Total Pages: 280

ISBN-13:

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The system design interview is considered to be the most complex and most difficult technical job interview by many. Those questions are intimidating, but don't worry. It's just that nobody has taken the time to prepare you systematically. We take the time. We go slow. We draw lots of diagrams and use lots of examples. You'll learn step-by-step, one question at a time.Don't miss out.What's inside?- An insider's take on what interviewers really look for and why.- A 4-step framework for solving any system design interview question.- 16 real system design interview questions with detailed solutions.- 188 diagrams to visually explain how different systems work.


Interview Intervention

Interview Intervention

Author: Andrew LaCivita

Publisher: BalboaPress

Published: 2012-03-15

Total Pages: 136

ISBN-13: 1452547033

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If you are interviewing with a company, you are likely qualified for the job. Through the mere action of conducting the interview, the employer essentially implies this. So why is it difficult to secure the job you love? Because there are three reasons you actually get the jobnone of which are your qualifications and, unfortunately, you can only control one of them. iNTERVIEW INTERVENTION creates awareness of these undetected reasons that pose difficulty for the job-seeker and permeate to the interviewer, handicapping the employers ability to secure the best talent. It teaches interview participants to use effective interpersonal communication techniques aimed at overcoming these obstacles. It guides job-seekers through the entire interview process to ensure they get hired. It teaches interviewers to extract the most relevant information to make sound hiring decisions. iNTERVIEW INTERVENTION will become your indispensable guide to: ? Create self-awareness to ensure you understand the job you want beforenot afterthe fact. ? Conduct research to surface critical employer information. ? Share compelling stories that include the six key qualities that make them believable and memorable. ? Respond successfully to the fourteen most effective interview questions. ? Sell yourself and gather intelligence through effective question asking. ? Close the interview to ensure the interviewer wants to hire you.


Diagnostic Interviewing

Diagnostic Interviewing

Author: Michel Hersen

Publisher: Springer Science & Business Media

Published: 2003-08-31

Total Pages: 480

ISBN-13: 0306477602

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This volume represents a clear, jargon-free overview of diagnostic categories with helpful hints regarding a psychiatric interview. Completely revised and updated, detailing current innovations in theory and practice, including recent changes in the DSM-IV.


Interview Magazine

Interview Magazine

Author: Bob Colacello

Publisher: Assouline

Published: 2019-09

Total Pages: 364

ISBN-13: 9781614288558

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In 1969, Andy Warhol launched Interview, an underground film journal that quickly transformed into an iconic symbol of New York City culture and style. The monthly's expansive conversations and irreverent approach opened doors to the intimate circles of society and became a launchpad for creative talents such as André Leon Talley and Fran Lebowitz. With a vibrant mix of rising celebrities including Madonna and Leonardo DiCaprio, alongside the legendary presence of Elizabeth Taylor and Steven Spielberg, the magazine became known as "The Crystal Ball of Pop." Now, fifty years since its inception, dive into the extraordinary archives of Interview and rediscover the columns, photography and voices that collectively tell the history of American culture decade by decade.


301 Smart Answers to Tough Interview Questions

301 Smart Answers to Tough Interview Questions

Author: Vicky Oliver

Publisher: Sourcebooks, Inc.

Published: 2005

Total Pages: 387

ISBN-13: 1402203853

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Packed full of the toughest interview questions and the savvy answers today's managers are looking for, this is the definitive guide to landing a job.