Instructor's Manual to Accompany Strategic Marketing Problems
Instructor's Manual to Accompany Strategic Marketing Problems

Author: Roger A. Kerin

Publisher:

Published: 1984

Total Pages: 324

ISBN-13:

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Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR

Instructor's Manual for Strategic Marketing Cases in Emerging Markets
Instructor's Manual for Strategic Marketing Cases in Emerging Markets

Author: Atanu Adhikari

Publisher: Springer

Published: 2017-05-27

Total Pages: 94

ISBN-13: 3319526979

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This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.

International Strategic Marketing
International Strategic Marketing

Author: Marilyn A. Stone

Publisher: Psychology Press

Published: 2004

Total Pages: 286

ISBN-13: 041531416X

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This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering the role of Europe within global marketing.