Instructor's Manual to Accompany Services Marketing Management

Instructor's Manual to Accompany Services Marketing Management

Author: Kasper

Publisher:

Published: 1999-07-14

Total Pages: 0

ISBN-13: 9780471614289

DOWNLOAD EBOOK

Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.