Marketing Research
Marketing Research

Author: Bruce Wrenn

Publisher: Psychology Press

Published: 2007

Total Pages: 486

ISBN-13: 9780789027467

DOWNLOAD EBOOK

This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.

The Handbook of Marketing Research
The Handbook of Marketing Research

Author: Rajiv Grover

Publisher: SAGE

Published: 2006-06-23

Total Pages: 721

ISBN-13: 141290997X

DOWNLOAD EBOOK

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

Monthly Catalog, United States Public Documents
Monthly Catalog, United States Public Documents

Author: United States. Superintendent of Documents

Publisher:

Published: 1968

Total Pages: 1716

ISBN-13:

DOWNLOAD EBOOK

February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index