Innovations in Services Marketing and Management: Strategies for Emerging Economies
Innovations in Services Marketing and Management: Strategies for Emerging Economies

Author: Goyal, Anita

Publisher: IGI Global

Published: 2013-10-31

Total Pages: 410

ISBN-13: 1466646721

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Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Promotional Strategies and New Service Opportunities in Emerging Economies
Promotional Strategies and New Service Opportunities in Emerging Economies

Author: Nadda, Vipin

Publisher: IGI Global

Published: 2017-01-10

Total Pages: 446

ISBN-13: 1522522077

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Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

Services Marketing Issues in Emerging Economies
Services Marketing Issues in Emerging Economies

Author: Atanu Adhikari

Publisher: Springer Nature

Published: 2021-02-24

Total Pages: 195

ISBN-13: 9811587876

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This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.

Strategic Marketing Cases in Emerging Markets
Strategic Marketing Cases in Emerging Markets

Author: Atanu Adhikari

Publisher: Springer

Published: 2017-05-03

Total Pages: 171

ISBN-13: 3319515454

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This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Marketing Communications and Brand Development in Emerging Markets Volume II
Marketing Communications and Brand Development in Emerging Markets Volume II

Author: Ogechi Adeola

Publisher: Springer Nature

Published: 2022-05-24

Total Pages: 318

ISBN-13: 3030955818

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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.

Developing Business Strategies and Identifying Risk Factors in Modern Organizations
Developing Business Strategies and Identifying Risk Factors in Modern Organizations

Author: Tavana, Madjid

Publisher: IGI Global

Published: 2013-12-31

Total Pages: 329

ISBN-13: 1466648619

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As there is a vast amount of information to consider when offering quality services, organizations have developed techniques for identifying risk factors to be taken into consideration when constructing effective business strategies. Developing Business Strategies and Identifying Risk Factors in Modern Organizations presents new methodologies currently being utilized to formulate and solve strategic issues in order to escape the jeopardy of possible business risks. By highlighting a multitude of sciences and their influences on modern organizations; this book is an essential reference for decision makers and researchers in business, industry, government, and academia.

Adding Value to Service Brands Through Innovation
Adding Value to Service Brands Through Innovation

Author: Gozem Guceri-Ucar

Publisher:

Published: 2015

Total Pages: 0

ISBN-13:

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Innovation is rapidly becoming a central driver in the marketing strategy of many service companies, while its effects on the perceived value of a service brand have yet to be determined. The purpose of this chapter is to explore how introducing an innovation affects the perceived brand equity of services in an emerging economy. The authors propose a conceptual framework that will aid academics in developing detailed causal models in the future, while helping practitioners effectively capitalize on innovation in their branding strategies. Four major factors are identified to have an impact on how innovation affects the perceived value of a service brand in the eyes of customers in emerging economies: (1) innovation characteristics, (2) service industry characteristics, (3) cultural characteristics, and (4) customer characteristics. The qualitative research results support that if utilized correctly marketing activities capitalizing on innovation indeed can make service brands stronger.

Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace

Author: Rajagopal,

Publisher: IGI Global

Published: 2017-11-30

Total Pages: 341

ISBN-13: 1522548327

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In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.

Asian Business and Management Practices: Trends and Global Considerations
Asian Business and Management Practices: Trends and Global Considerations

Author: Ura, Dasho Karma

Publisher: IGI Global

Published: 2014-09-30

Total Pages: 357

ISBN-13: 1466664428

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As a rapidly rising force in the global market, Asian countries hold opportunities for growth and development. However, in order to successfully gain entry into this new part of the market, it will first be necessary to understand the motives and background behind Asian economies. Asian Business and Management Practices: Trends and Global Considerations analyzes the various strategies found in the Asian economic market. Showcasing a broad range of countries in Southeast Asia in addition to China and India, this publication is a broad, widely encompassing resource for academics, PhD students, experts, policymakers, and government officials interested in understanding the background and applications behind business success in Asia.

Innovation, Technology, and Market Ecosystems
Innovation, Technology, and Market Ecosystems

Author: Rajagopal

Publisher: Springer Nature

Published: 2019-09-13

Total Pages: 419

ISBN-13: 3030230104

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This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich knowledge on contemporary business strategies towards automation and digitization process in manufacturing, services, and marketing organizations. The discussions across the chapters contemplate developing new visions and business perspectives to match with the changing priorities of industries in the emerging markets.