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Author: Michele Zappavigna
Publisher:
Published: 2024-10
Total Pages: 0
ISBN-13: 9781003257516
DOWNLOAD EBOOK"Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms"--
Author: MICHELE. ROSS ZAPPAVIGNA (ANDREW.)
Publisher: Routledge
Published: 2024-11-11
Total Pages: 0
ISBN-13: 9781032190570
DOWNLOAD EBOOKInnovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms. Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area. Drawing on a range of corpora that feature tweets, Instagram photos, YouTube comments and emoji, this book is essential reading for students studying modules on discourse analysis and language and media.
Author: Nripendra P. Rana
Publisher: Springer Nature
Published: 2019-11-11
Total Pages: 337
ISBN-13: 3030243745
DOWNLOAD EBOOKThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Rodney H Jones
Publisher: Routledge
Published: 2015-02-11
Total Pages: 262
ISBN-13: 1317537009
DOWNLOAD EBOOKDiscourse and Digital Practices shows how tools from discourse analysis can be used to help us understand new communication practices associated with digital media, from video gaming and social networking to apps and photo sharing. This cutting-edge book: draws together fourteen eminent scholars in the field including James Paul Gee, David Barton, Ilana Snyder, Phil Benson, Victoria Carrington, Guy Merchant, Camilla Vasquez, Neil Selwyn and Rodney Jones answers the central question: "How does discourse analysis enable us to understand digital practices?" addresses a different type of digital media in each chapter demonstrates how digital practices and the associated new technologies challenge discourse analysts to adapt traditional analytic tools and formulate new theories and methodologies examines digital practices from a wide variety of approaches including textual analysis, conversation analysis, interactional sociolinguistics, multimodal discourse analysis, object ethnography, geosemiotics, and critical discourse analysis. Discourse and Digital Practices will be of interest to advanced students studying courses on digital literacies or language and digital practices.
Author: Lim, Hwee Ling
Publisher: IGI Global
Published: 2013-08-31
Total Pages: 546
ISBN-13: 1466644273
DOWNLOAD EBOOKWith the advent of new media and Web 2.0 technologies, language and discourse have taken on new meaning, and the implications of this evolution on the nature of interpersonal communication must be addressed. Innovative Methods and Technologies for Electronic Discourse Analysis highlights research, applications, frameworks, and theories of online communication to explore recent advances in the manipulation and shaping of meaning in electronic discourse. This essential research collection will appeal to academic, research, and professional audiences engaged in the design, development, and distribution of effective communications technologies in educational, social, and linguistic contexts.
Author: Stefania M. Maci
Publisher: Taylor & Francis
Published: 2023-11-30
Total Pages: 550
ISBN-13: 1000990168
DOWNLOAD EBOOKThis handbook offers a comprehensive overview of research into discourses of disinformation, misinformation, post-truth, alternative facts, hate speech, conspiracy theories, and "fake news". Divided into two sections, it provides a detailed look at the methodological challenges and approaches for studying disinformation, along with a wide range of case studies covering everything from climate change denial to COVID-19 conspiracies. The studies address how discourses of disinformation are constructed and developed, what rhetorical and persuasive strategies they employ, how disinformation can be discerned from real news, and what steps we might take in order to create a more trustworthy news environment. Authored by leading experts from around the world, and showcasing the most up-to-date methodological approaches to the topic, the volume makes a significant contribution to current linguistic research on politics, and is an essential guide to the discourses of disinformation for advanced students and researchers of English language studies, linguistics, and media and communication studies.
Author: Rodney H Jones
Publisher: Routledge
Published: 2015-02-11
Total Pages: 257
ISBN-13: 1317536991
DOWNLOAD EBOOKDiscourse and Digital Practices shows how tools from discourse analysis can be used to help us understand new communication practices associated with digital media, from video gaming and social networking to apps and photo sharing. This cutting-edge book: draws together fourteen eminent scholars in the field including James Paul Gee, David Barton, Ilana Snyder, Phil Benson, Victoria Carrington, Guy Merchant, Camilla Vasquez, Neil Selwyn and Rodney Jones answers the central question: "How does discourse analysis enable us to understand digital practices?" addresses a different type of digital media in each chapter demonstrates how digital practices and the associated new technologies challenge discourse analysts to adapt traditional analytic tools and formulate new theories and methodologies examines digital practices from a wide variety of approaches including textual analysis, conversation analysis, interactional sociolinguistics, multimodal discourse analysis, object ethnography, geosemiotics, and critical discourse analysis. Discourse and Digital Practices will be of interest to advanced students studying courses on digital literacies or language and digital practices.
Author: David Block
Publisher: Routledge
Published: 2021-12-20
Total Pages: 164
ISBN-13: 1000508420
DOWNLOAD EBOOKInnovations and Challenges in Identity Research examines established and emergent issues within identity research. This innovative book adopts a disciplinary transcendent approach, drawing on a range of social science, humanities and human science disciplines on the way to a detailed consideration of: the history of identity as a construct the components of a poststructuralist/social constructivist approach to identity the prospect of a Marxist political economy approach to identity the interrelationship between structure and agency and a model of structuring spheres an expanded version of positioning theory the digital universe as the future of identity research. Leading researcher David Block provides a personal take on this key topic of study in applied linguistics and explains why and how discourse analysis is still a useful means through which we can understand identity today. The book is essential reading for students and academics studying and researching within the area of language and identity.
Author: Carmen Rosa Caldas-Coulthard
Publisher: Routledge
Published: 2020-03-20
Total Pages: 178
ISBN-13: 0429649347
DOWNLOAD EBOOKInnovations and Challenges: Women, Language and Sexism brings together an outstanding collection of essays from internationally recognised researchers to recontextualise some of the questions raised by feminist thinkers 40 years ago. By taking linguistically mediated violence as a central topic, this collection’s main objective is to explore the different and subtle ways sexism and violence are materialised in discursive practices. In doing so, this book: Takes a multi-stranded investigation into the linguistic and semiotic representations of sexism in societies from an applied linguistic and semiotic perspective; Combines critical discourse analysis, multimodality, interactional sociolinguistics and corpus methodologies to look at language, visuals and semiotic resources in the context of consumerist culture; Examines the conflicted position of women and the discourses of discrimination that still exist in every strand of modern societies; Contextualises pervasive gender issues and reviews key gender and language topics that changed the ways we interpret interaction from the early 1970s until the present; Focuses on institutional discourses and the questions of how women are excluded or discriminated against in the workplace, the law and educational contexts. Innovations and Challenges: Women, Language and Sexism revisits the initial questions posed by the first feminist linguists – where, when and how are women discriminated against and why, in postmodern societies, is there so much sexism in all realms of social life? This book is essential reading for those studying and researching gender across a wide range of disciplines.
Author: Christine Develotte
Publisher: Routledge
Published: 2021-11-02
Total Pages: 308
ISBN-13: 1000442357
DOWNLOAD EBOOKThis book explores representations of social media in European media discourses across different socio-historical contexts, demonstrating how such analysis can illuminate the tension between global and local in media discourses in today’s globalised world. The volume draws on data from a trilingual corpus from different editions of the free daily Metro from Finland, France, and Greece spanning a five-year period, with a focus on Facebook and Twitter. Adopting a French discourse analysis approach, which takes as its point of departure the notion of “discourse as the social practice of representing”, the book integrates qualitative and quantitative analyses to investigate the social and political role depictions of social media play in specific socio-historical contexts. This approach brings to the fore both commonalities and differences in the popularity of specific platforms and coverage of specific news topics and hot-button issues. In so doing, the volume elucidates the ways in which global practices become integrated and immersed into local contexts, offering avenues for future research on social media in news discourses. This book will be of interest to scholars in applied linguistics, intercultural communication, discourse analysis, media studies, and cultural studies.
