Kumar and Puranam study a new, more visible, consumer-oriented kind of innovation emerging in India of compact, low-cost, robust, and efficient products. New products such as Tata's Nano, Going Green's G-Wiz car, and GE's ECG machine exemplify this unique kind of Indian innovation which is marked by robustness.
For the last decade, China and India have grown at an amazing rate—particularly considering the greatest downturn in the U.S. and Europe since the Great Depression. As a result, both countries are forecast to have larger economies than the U.S. or EU in the years ahead. Still, in the last year, signs of a slowdown have hit these two giants. Which way will these giants go? And how will that affect the global economy? Any Western corporation, investor, or entrepreneur serious about competing internationally must understand what makes them tick. Unfortunately, many in the West still look at the two Asian giants as monoliths, closely controlled mainly by their national governments. Inside Out, India and China makes clear how and why this notion is outdated. William Antholis—a former White House and State Department official, and the managing director at Brookings—spent five months in India and China, travelling to over 20 states and provinces in both countries. He explored the enormously diversity in business, governance, and culture of these nations, temporarily relocating his entire family to Asia. His travels, research, and interviews with key stakeholders make the unmistakable point that these nations are not the immobile, centrally directed economies and structures of the past. More and more, key policy decisions in India and China are formulated and implemented by local governments—states, provinces, and fast-growing cities. Both economies have promoted entrepreneurship, both by private sector and also local government officials. Some strategies work. Others are fatally flawed. Antholis’s detailed narratives of local innovation in governance and business—as well as local failures—prove the point that simply maintaining a presence in Beijing and New Delhi – or even Shanghai and Mumbai —is not enough to ensure success in China or India, just as one cannot expect to succeed in America simply by setting up in Washington or New York. Each nation is as large, vibrant, innovative, diverse, and increasingly decentralized as are the United States, Europe and all of Latin America … combined. China and India each have their own agricultural heartlands, high-tech corridors, resource-rich areas, and powerhouse manufacturing regions. They also have major economic, social, environmental challenges facing them. But few people outside these countries can name those places, or have a mental map of how the local parts of these countries are shaping their global futures. Organizations, businesses, and other governments that do not recognize and plan for this evolution may miss that the most important changes in these emerging giants are coming from the inside out. “This book is for people who wonder about the inside of China and India, and how different local perspectives inside those countries shape actions outside their borders. Though my family and I spent five months traveling in both countries to do research, this book is not a travelogue. Rather, it is an attempt to sketch how a few of China’s and India’s many component parts are being shaped by global forces—and in turn are shaping those forces—and what that means for Americans and Europeans conducting diplomacy and doing business there.”—from the Introduction
First published in 1937, this book presents the author's personal account of India. The author, a Turkish writer and novelist, visited the region in 1935 and gained insights into the history and sociology of the country. Based on her experiences, Halidé Edib documents significant contemporary events which shaped the history of India at the time, including the Hindu–Muslim separatism and the freedom movement led by Mahatma Gandhi. Her work is by far the most eloquent account of Indian society and politics in the 1930s. Here she details her travel to several regions such as Aligarh, Lahore, Calcutta, Peshawar, Lucknow, Bombay, and Hyderabad, as well as her meetings with many people from different walks of life. She takes a look at Indian nationalism, identifies its strengths and weaknesses, describes its encounters with colonialism, and analyses the rising tide of Muslim nationalism. With scholarly finesse, she reveals the Indian personality of Muslims in India and shows a favourable disposition towards the perspective of the Congress Muslims.
This is a visual catalogue of the principles and major styles of Indian interior design, which blends the influences of many cultures. The book encapsulates the colours, textures and ornament of India, and the general differences between regional decorative riches, presenting particular treatments of doors, windows, floors and walls which can be emulated in the West, with ideas for all types of rooms.
Drawing on personal interviews, conducted during his two years' travels throughout the country collecting a mass of first hand evidence, and on various surveys and studies published in the press, the Dilip Hiro sketches a broad portrait of Indian life in the villages and cities. Written in an accessible, engaging style and containing a wealth of information and insight, Inside India Today is a major contribution towards the scholarship surrounding this complex and fascinating country.
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager – India WPP India in many ways is a "Nation of Nations." So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive - Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a "sutradaar" telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the "computerji" he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where "and" trumps "or." Against the cliché "change is the only constant," he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym
From the author of Where Power Lies and The Spin Doctor's Diary, comes a new book that tells the story of Narendra Modi's meteoric rise to power on the international stage, The Modi Effect: Inside Narendra Modi's Campaign to Transform India. With exclusive access to the architects of Modi's campaign, Prime Minister Modi and his current cabinet, Mr. Price has delivered an insider's account of this incredible political movement. In examining Modi's character and his position as leader of an increasingly powerful nation, Mr. Price explores the global impact of Modi's victory and its on-going transformation of international politics. On May 16, 2014, Narendra Modi was declared the winner of the largest democratic election ever conducted in human history. But how did this impoverished chai wallah, who sold tea on trains as a boy, rise to become Prime Minister of India? Political parties in the West pride themselves on the sophistication of their election strategies, but they all have a lot to learn from this election. Modi's campaign was a master class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones, and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village in person. How did he do it? Via "virtual Modi"-a life-sized 3D hologram-beamed to parts of the vast nation he could not reach in person. These pioneering techniques brought millions of young people-the holy grail of election strategists everywhere-to ballot boxes. Under Narendra Modi's leadership the Bharatiya Janata Party (BJP) won a crushing victory in the 2014 general election leaving the Congress Party of the Gandhi political dynasty in disarray. For the first time in the history of India, an opposition leader swept to power with an overall majority. Former BBC correspondent and political consultant Lance Price was granted exclusive access to Prime Minister Modi and his team of advisers to write this book. With complete freedom to tell the story as he found it, Price details Modi's rise to power, the extraordinary election victory, and its aftermath. The book examines Modi's rise, his unprecedented mass appeal despite the controversies surrounding him (including the West shunning him), and the pivotal role he will now play on the international stage. The Modi Effect exposes the changing landscape of electioneering in twenty-first century global politics through the story of Modi's campaign, when message management and technological wizardry combined to create a vote-winning colossus.
Based on original research and personal encounters, this book narrates the real-life-stories of women locked up in Indian prisons for alleged or actual violations of the state’s criminal laws. It contextualises women offenders’ experiences of the criminal justice system and of state custodial institutions within the larger narratives of their particular lives, thus interrogating the social as well as legal frameworks within which women face adversities in their lives and in custody. It argues that the sex and gender issues that affect women ‘outside’ are carried over ‘inside’, with extremely damaging consequences for the lives and mental health of women prisoners. The volume will be of interest to those in gender studies, legal studies, sociology, and human rights organisations, as well as to policy makers and the general reader.
We eat first, they later, often out of food portioned out for them; we live in the front, they in the back; we sit on chairs and they on the floor; we drink from glasses and ceramic plates and they from ones made of steel set aside for them; we call them by their names, and they address us by titles: sir/ma'am, sahib/memsahib... Every year, thousands of poor, illiterate, unskilled women flock to Delhi from villages across the country to work as domestic help. This is how Fullin from Athgama in rural Jharkhand, Lovely from a tiny settlement in Malda, Golbanu bibi from Doparia, Mae from Kokrajhar and a Santhali girl from Annabiri, in the heart of Maoist country-find themselves in the nation's most powerful city, working for its richest people. This is how tycoons and refugees, politicians and orphans-India's one per cent and her 99 per cent-rub shoulders every day, under the same roof. In the not so distant past, everyone's place- whether maid, ayah or cook, sahib or memsahib- was well understood. There were clear rules for negotiating (and maintaining) the vast chasm between the two sides. Today, it's a little different. There are housekeepers who are part of the middle class who ensure their children join white-collar India. There are teenage girls brought to the city by 'aunts' and 'uncles' to serve as '24-hour' help, who find themselves virtually, and sometimes literally, caged. There are employers who wrestle with the guilt of spending more on an Italian meal in a fancy hotel than on those who clean their homes- and other employers who insist 'these people' are all thieves. With in-depth reporting in the villages from where women make their way to upper-class homes in Delhi and Gurgaon, courtrooms where the worst allegations of abuse get an airing, and homes up and down the class ladder, Maid in India is an illuminating and sobering account of the complex and troubling relations between the help and those they serve.
There are three parts to this book. The first part talks about how to revamp our nation to enhancement. This part has superbly revealed the concept of women and their rights. Moreover, it gives a brief account of love and unity to which the present civilization is unfamiliar of. The second part has mainly stressed the concept of Kashmir civilization. The third part is not merely for the Indians, but the whole world. This part has beautifully described the idea of humanity and the factors that disrupt humanism. The book is a wholesome perspective of an optimistic world.