It is easy to find out how to set up a business blog, but not so easy to find out what to write for it. In this volume, we look at what you can write for your business blogs that makes use of your knowledge of your business customers and prospects—how to create business blogs that address your readers’ real business problems and issues, how to use humor, passion, and compassion to enhance your business blogs, as well as proven formats like testimonials, case studies, and much more.
Here are the basic business blogging skills you need to learn before you can write excellent business blogs for your company, your employer, or other activity. In this volume, we look at the basic issues for business blogging including business writing skills, blogging strategy, types of business blogs, how to promote your business blog posts, writing style and grammar for business, how to use images, and many more—as well as a brief look at search engine optimization for business blogs.
Most misunderstandings boil down to language—how we use words and how we say them. If this is true within our own language, when we communicate across cultures the problem becomes far more critical. However, because we know we are of different cultures, we tend to blame misunderstandings on differences in culture, ignoring the fact that we may simply have misinterpreted what the other person has said to us, or we may not have been clear in what we said to that person. This book provides suggestions for how to communicate in English with non-native speakers and aims to minimize such misunderstandings. The communication process is analyzed from the non-native perspective and should help readers understand the difficulties and frustrations that non-natives encounter in their communications with native speakers.
Why are some speeches more powerful than others? What makes a great public speaker? There is an ocean of literature out there which can be overwhelming, and this book can be your starting point to navigate your journey in this subject from an academic point of view. This book is designed to help the reader understand the various interconnected components of public speaking when viewed together from three broad academic lenses. Together, these lenses make a unique kaleidoscope for the reader to answer the question as to why some speeches are more impactful than others. This kaleidoscope includes more than 50 parameters that engage in interplay among themselves to create an impactful communication and serve as a foundation for future academic work on this topic.
Jargon and slang have wormed their way into almost every business document, speech, and conversation that we have today. With online business communications being much more conversational and informal than the written business communications of the past, they positively encourage the use of figurative speech: ergo, more jargon, more slang. This book is by no means all encompassing, but the author has researched and shared several hundred of the most commonly used terms. Not only do we now know what they all mean but, where appropriate, we also learn their origins—some of which are fascinating and very surprising. A very valuable handbook for any student or practitioner in business to help demystify this crazy language called “English.”
In today’s hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technology has democratized the power to share stories with the world, succeeding in today’s age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant. Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six page narrative that executives prepare. The start of each meeting involves attendees reading the six page narrative for 30 minutes followed by a discussion. Writing the six page memo requires research, time, and multiple revisions. The six page memo also requires one to think and write strategically. That’s where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention towards strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six page memo.
The purpose of this book is to provide practicing and aspiring managers, as well as students of management, with a practical and comprehensive reference for getting understood when communicating with their coworkers and those they manage. The book is organized into seven sections including personality traits, the organization, content, context, clarification of the message, as well as word and language use, and speaking voice and style. Several key points about the organization and content of this book should be noted. Each factor is defined in the first paragraph of each topic with an explanation for the way each factor is used to promote understanding–topics can be read quickly, designed to save the reader time. The information contained in this book applies to communicating with both individuals and groups and will help managers say the right thing, in the right way, and at the right time when interacting with their coworkers.
This book includes reports that managers originate often, reports they may create occasionally, organizational policies, procedures, and work instructions. Inside, the reader will discover guides for creating over 20 diverse reports; designing report forms; planning, writing, and formatting narrative reports; producing digital and print employee manuals; and locating the service providers and software that can improve your reports’ cost-effectiveness. A crisp writing style, bullet points, and many authentic examples and visuals convey essential information quickly. Each chapter summary includes checklists. Business Report Guides gives ample information to apply instantly. It also works as a handy reference for use throughout your career.
This book is a comprehensive guide covering all the essential ingredients for delivering presentations that engage and persuade a professional audience. The author covers everything from planning and structuring content to delivering with confidence. Content is designed for senior leaders and managers in professional organizations who need to present to a wide variety of audiences ranging from team meetings to conference speeches. The focus of the book is on engaging with the audience in a way that informs, entertains, and persuades. It is written by a former city lawyer who now helps MBA candidates master presentations—someone who understands the pitfalls of talking at audiences and providing little value.
Effective leaders lead by communicating. It is through communication that leadership is enacted as leaders influence followers to behave in ways that achieve the leader’s and the organization’s goals. This book applies leadership theory and research to communication in ways that are easily understood and can be applied to any situation where individuals find themselves in a leadership position in an organization whether as a front-line or top-level leader. The book begins with a basic explanation of the leadership process and how leaders express their vision. It then looks at how leaders can create positive relationships with followers that pay off in effective performance. Next, the book investigates how leaders motivate their followers by creating follower self-efficacy, trust, and valued rewards. Then, the focus changes to the specific types of messages a leader can use to motivate followers. Leading is about change, so the book next looks at ways effective leaders communicate in leading change in organizations and at how the changing workforce is effecting how effective leaders communicate with the new workforce.
