An invaluable reference, this book provides insights, suggestions, examples, and resources intended to demystify the arcane world of art print marketing. Barney Davey has authored this handbook of practical advice to help visual artists succeed in the print market. The book is a result of his experiences and perspective culled from advising and observing leading art publishers and print artists in three decades. It details how artists can use the print market to take control of their career and create a profitable business putting their original work into prints. The wealth of benefits for visual artists in the print market include: secondary income from reproducing originals into prints; third stream income from licensing; greater awareness for their work; growing their collector base; diversifying their pricing and portfolio and keeping pace with demand for their originals. Given these advantages, it is surprising to find other business and marketing books for artists offer scant coverage of the print market. The paucity of print market information makes the book's insider insights priceless. Any visual artist with the desire to enjoy commercial success will find this book useful, inspiring and informative.
Visual artists, discover new art career opportunities here. The second edition has been completely rewritten and includes four additional chapters, and an abundance of new content and innovative ways to help you to sell giclees and digital fine art prints. Its relevant timely advice is geared to generate new and repeat art print and giclee sales for artists and fine art photographers. In today's changing business environment, artists need new marketing ideas and resources to get your their to market. They will find them bountiful here! The first edition, which has been a perennial top seller on the Amazon.com "Business of Art" category since 2005, has been revised expanded and entirely re-edited by author Barney Davey. It is designed to help visual artists, fine art photographers and graphic artists thrive in today's print market. Readers will find: Rock solid timely guidance designed to help visual artists and fine art photographers succeed in today's trying market conditions. Ways to use effectively coordinate publicity, social media and email marketing to ratchet up your sales, including how to sell art online. Useful new content and additional chapters containing new ideas, updated examples and useful advice. A huge list of nearly 500 business and marketing resources for visual artists. Practical solutions designed to help artists generate regular repeat sales of fine art reproductions in any economy. Straightforward suggestions on how to create new channels and control the distribution of artist's work. This new edition is chock full of timely invaluable information. It provides insights, advice, examples and resources; all intended to help demystify the arcane world of art print marketing. Barney Davey uses the experiences and perspective he culled from advising and observing leading art publishers and print artists in three decades to guide artists towards making informed decisions. By learning to accurately assess their resources, which results in making wise choices, artists can eliminate many frustrations by avoiding unproductive methods and lead themselves to success in the print market. Seven Reasons Artists Should Buy This Book! 1.Diversify their income and price points with fine art print giclees. 2.Get new ideas to sell art online, and through galleries, alternative spaces and other sources. 3.Coordinate their marketing using social media, ecommerce, websites, email and publicity to create their own loyal customer base. 4.Employ best practices when working with print and poster publishers. 5.Locate and work with giclee printers and giclee printing services. 6.Utilize the expanded Resources section with nearly 500 listings of art marketing companies, products and services available to further your career. 7.Get the lowdown on penetrating the licensing, healthcare fine art and hospitality design markets, and much, much more. Any visual artist with the desire to enjoy commercial success from the print market will find this informative inspiring book a useful in helping them achieve their goals. This new edition is chock full of timely invaluable information. It provides insights, advice, examples and resources; all intended to help demystify the arcane world of art print marketing. Barney Davey uses his decades of experience and perspective culled from advising and observing leading art publishers and print artists in three decades to guide artists towards making informed decisions. By learning to accurately assess their resources, which results in making wise choices, artists can eliminate many frustrations by avoiding unproductive methods and lead themselves to success in the print market.
Many mistakenly believe an artist can succeed with artistic talent alone. But Eric Rhoads knows that there are many brilliant artists who will never be discovered and never sell any artwork. Eric Rhoads is an outdoor (plein air) landscape painter, a portrait artist, and the world's foremost art marketing expert, having guided thousands of artists to success. He has founded numerous companies, and marketed both products and art. Eric is publisher and founder of several influential and nationally distributed art magazines and newsletters, as well as popular conferences and events.Many of today's most brilliant artists remain unknown. Their plight is not new. Today, Vincent Van Gogh's works are in incredibly high demand; in fact, his portrait of Doctor Gachet recently sold for $82.5 million. But in his lifetime Van Gogh sold only two of his 2,000 works of art. Van Gogh truly was a starving artist.Ending the stereotype of the starving artist is this book's essential purpose. It is Eric Rhoads' mission that artists no longer suffer this fate. This book will unleash your inner marketer. Under Eric's guidance, you will learn timeless marketing techniques that will allow you to live your dreams, no matter how lofty and unobtainable you think they may be.
An essential guide to creating and marketing a printmaking business Learn to Earn from Printmaking explores how you can turn a relaxing and creative hobby into an enjoyable small business enterprise. It will take your creative printmaking skills and teach you all you need to know about selling your work, marketing yourself and your business, teaching successful courses and creating a life where being a printmaker pays the bills (or at least your materials bill!). Learn to Earn from Printmaking is packed full of practical tips and information and covers: The products that you could create through printmaking A range of ways to sell your prints and printed products Methods for promoting yourself and your work Advice on running your own business How to run great printmaking courses and workshops Tips and insights from practising printmakers Plus much, much more! This book is suitable for new printmakers looking to earn a living from their prints and other products, recent printmaking graduates, anyone selling their work for the first time, established printmakers looking to teach courses and any artist wishing to promote themselves and sell more work. Learn how to earn a living from printmaking and enjoy yourself along the way! About the Author: Susan Yeates is a printmaker, tutor and author. She has published three books including the Amazon no. 1 bestseller Learning Linocut, which provides a comprehensive introduction to relief printing. www.introductiontoprintmaking.com | www.magenta-sky.com
If you would like practical advice and useful ideas for artists on websites, email marketing, blogging and more, you've found an excellent source. The whole world, it seems, is online. The internet has changed everything. To say the internet is a disruptive force is an understatement. While it's taken a toll on legacy industries such as physical galleries, it's opened up new opportunities for visual artists. Too many artists have been told at some point to get a job. And, that making and selling art was too hard, and only a lucky few got their tickets punched to success. If that were ever true, it's a lie now. Artists alive in this generation are the first ever to have tools that allow them to connect with buyers and sell to them directly. The internet has changed our buying habits. We can now get so close and learn so much about anything we want to buy, and then e-commerce, UPS, and FedEx make everything readily available. In many metro areas, consumers can order from Amazon and other retailers and get same-day deliveries. The marketing - and therefore the art world - is literally at our fingertips. Consumers are comfortable buying luxury items such as diamonds from Costco.com and pricey fine art from Saatchiart.com or dozens of other online galleries. You can market your art online, too. In fact, it's not just that you can, but that you should learn how to sell art online. It is your future. It is now. Chapters Include: Straight Advice: How to Market Art Online Marketing Art Online Understanding The Value of a Customer Persona Websites for Artists E-Commerce Domain Names Email Marketing for Artists Marketing Automation Blogging Social Media In this book, author Barney Davey, taps his 30 years of experience helping artists get their work to market. He uses a mix of brand new material along with freshly revised content from his books, blog posts and online training. He's combined the best of the best from every source available to him and created a valuable resource for artists. With five books and 600+ posts on art marketing, Davey has a treasure trove of advice for artists to pull from and create something new and beneficial for them. Telling Is Selling Those marketing tools mentioned above are ready for you to start using them. The internet is an equalizer. The systems and programs are the same as top artists use in their art businesses. They are available at low or no cost. It comes down to using them with proficiency and consistency. Essentially, they are forms of digital marketing and electronic communication. Your job as an artist is to connect with your best prospective buyers and then inform, enlighten and entertain them with your story. Stories sell art. You have a unique and compelling story to tell. It may be a few layers down right now, but it's there. Just like making art is a progressive task, meaning you get better at it over time and practice, so is telling your story. As you consistently use your website, blog, email marketing and social media with a purpose in mind, your ability to communicate with and tell your story to your followers improves.
Build a Successful Art Career! 2014 Artist's & Graphic Designer's Market is the must-have reference guide for any artist who wants to establish or expand a career in fine art, illustration or graphic design. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. The 2014 Artist's & Graphic Designer's Market introduces a whole host of new features and guarantees the most up-to-date, individually verified market contacts possible. Expand your art business with these resources: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can find industry contacts, track your submissions, get the latest art and design news and much more. (PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title) • Complete, up-to-date contact information for more than 1,700 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs and more. • Articles on the business of freelancing--from basic copyright information to tips on promoting your work. • Information on grants, residencies, organizations, publications and websites that offer support and direction for visual artists of all types. • NEW! Informative articles on social media and e-mail marketing, getting the most from LinkedIn, and building better websites. • NEW! Special features on insurance for artists, pricing artwork, printing giclees, sustainability practices, packaging design, and studio sales. • NEW! Inspiring and informative interviews with successful professionals including publisher and legal expert Tad Crawford and artist Nancy Reyner. Check out ArtistsMarketOnline.com and ArtistsNetwork.com for more helpful resources. PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title
"Discover easy ways to locate, approach and sell art to interior designers, corporate art consultants, and other residential and commercial design professionals"--Cover.
An extraordinarily new business slant on how companies can generate greater profits in 23 compact lessons with ongoing tutorials between two fictitious individuals. In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor of The Profit Zone and Profit Patterns takes you to a higher level in the art of business. Each of the twenty-three chapters in this concise, challenging book presents a different, powerful business model...and a provocative dialogue between an extraordinary teacher called David Zhao and his young protégé. Revealed are the invisible but significant governing principles that allow businesses to survive and prosper in any economic climate. By participating in each session with the exuberant, challenging master, you too will learn how your company and your competitors generate profit...what approach best applies to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more.
A contemporary paint-every-day watercolor guide that explores foundational strokes and patterns and then builds new skills upon the foundations over the course of 30 days to create finished pieces. This beautifully illustrated and inspiring guided watercolor-a-day book is perfect for beginning watercolor artists, artists who want to improve their watercolor skills, and visual creatives. From strokes to shapes, this book covers the basics and helps painters gain confidence in themselves along with inspiration to develop their own style over the course of 30 days. Featuring colorful contemporary art from Mon Voir design agency founder and Instagram trendsetter Jenna Rainey, this book's fresh perspective paints watercolor in a whole new light.
Author of Everyday Watercolor and Instagram darling Jenna Rainey presents a beautiful step-by-step guide to painting botanicals from lilies to daffodils in a wide variety of styles. Artist Jenna Rainey shares easy-to-follow ways to paint a wide range of botanicals, all in her fresh, modern style that appeals to the next generation of watercolor artists and creatives, from beginners to hobbyists. With gorgeously illustrated instructions for both loose and realistic watercolor depictions of more than 25 flowers, leaves, and plants, organized by form and shape, Everyday Watercolor Flowers is every nature-lover's answer to capturing that beauty on paper.
